Real price data
What should you pay for a 2026 Subaru BRZ?
Original MSRP
$36,710
When new
Fair market price
$34,804
Mileage-adjusted
Below MSRP
$1,906
A fair used price
Where prices land
25th $35,137 · 75th $37,248 · MSRP $36,710
Spread of current 2026 Subaru BRZ listings · 25th–75th percentile marked.
Negotiating leverage
62
out of 100
strong leverage
~71 days of national supply and listings typically ~4% above fair price — strong leverage to negotiate.
Ridekick's negotiating-leverage score blends national Market Day Supply with how far listings sit above the mileage-adjusted fair price. Higher means more room to negotiate.
Market demand & negotiating leverage
71days of supply
Buyer's marketInventory is moving slowly, so buyers typically have more room to negotiate on a 2026 Subaru BRZ.
National Market Day Supply — how long it would take to sell the current used 2026 Subaru BRZ inventory at the recent sales rate (lower means it sells faster). Source: MarketCheck.
Estimated dealer cost (invoice)
$33,773–$35,242
Estimated dealer invoice — about $36,710 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| Limited | $32,807 | $36,710 | $33,773–$35,242 |
| tS | $36,456 | $38,360 | $35,291–$36,826 |
| Series.Yellow | $36,540 | $39,360 | $36,211–$37,786 |
- Limited
- $32,807
- tS
- $36,456
- Series.Yellow
- $36,540
Out-the-door price by state
Out-the-door for a 2026 Subaru BRZ runs about $35,115 in MT to $38,138 in NJ — fair price plus state tax, title, registration, and a typical dealer doc fee.
| State | Sales/use tax | Doc + title + reg | Out-the-door |
|---|---|---|---|
| CA | $2,523 | $110+ | $37,437 |
| TX | $2,175 | $332 | $37,311 |
| FL | $2,088 | $1,074+ | $37,966 |
| NY | $1,392 | $371 | $36,567 |
| PA | $2,088 | $587 | $37,479 |
| IL | $2,175 | $683 | $37,662 |
| OH | $2,001 | $444 | $37,249 |
| GA | $2,436 | $637 | $37,877 |
| NC | $1,044 | $793 | $36,641 |
| WA | $2,262 | $215+ | $37,281 |
| OR | $0 | $525 | $35,329 |
Estimates using each state's base tax rate. Local (city/county) taxes can add 1–3% in many areas, dealer doc fees vary, and some states base registration on vehicle value or weight (shown with a "+"). Trade-in tax credits are not included.
Out-the-door price by state: California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, Georgia, North Carolina, Washington, Oregon
Fuel economy
21
MPG city
30
MPG highway
25
MPG combined
EPA-estimated fuel economy for a representative 2026 Subaru BRZ configuration (Premium).
What the experts say
Based on 2 expert reviews from 2 sources
Based on analysis of 2 professional reviews, the 2026 Subaru BRZ. Reviewers consistently praise its Sharp, engaging handling, Composed at high speeds, Limited, tS trim pricing unchanged. However, some note concerns about Cabin can be noisy and Less playful than the GR86. This consensus represents the collective professional opinion from leading automotive publications.
Strengths
- Sharp, engaging handling
- Composed at high speeds
- Limited, tS trim pricing unchanged
- Blast on twisty roads
- More practical than a Miata
Watch-outs
- Cabin can be noisy
- Less playful than the GR86
- Modest cargo and passenger space
- Noisy cabin at highway speeds
- Lackluster exhaust tone
What reviewers highlight — aggregated from professional automotive publications.
Frequently asked questions
What is a fair price for a 2026 Subaru BRZ?
A fair, mileage-adjusted price is about $34,804, within a typical market range of $35,137 to $37,248.
Is the 2026 Subaru BRZ cheaper than MSRP?
Yes — its original MSRP was about $36,710, so a fair used price is roughly $1,906 below MSRP.
What is the out-the-door price of a 2026 Subaru BRZ?
Out-the-door (price plus state tax, title, registration, and a typical doc fee) runs about $35,115 in MT to $38,138 in NJ, depending on your state. Local taxes can add more.
Is now a good time to buy a 2026 Subaru BRZ?
There are about 71 days of national market supply for the 2026 Subaru BRZ — Inventory is moving slowly, so buyers typically have more room to negotiate on a 2026 Subaru BRZ.
How much can you negotiate on a 2026 Subaru BRZ?
Negotiating leverage rates 62/100 (strong). ~71 days of national supply and listings typically ~4% above fair price — strong leverage to negotiate.
What does the dealer pay for a 2026 Subaru BRZ?
The estimated dealer cost (invoice) is roughly $33,773–$35,242 — its $36,710 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
Is the 2026 Subaru BRZ a good car?
Based on analysis of 2 professional reviews, the 2026 Subaru BRZ. Reviewers consistently praise its Sharp, engaging handling, Composed at high speeds, Limited, tS trim pricing unchanged. However, some note concerns about Cabin can be noisy and Less playful than the GR86. This consensus represents th
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 7/14/2026. Estimates only; your price depends on condition, options, and location.