Negotiating leverage
35
moderate leverage / 100
~52 days of national supply — moderate negotiating leverage.
Ridekick price intelligence
2023 Hyundai Tucson Price: Fair Market Value & MSRP
A mileage-adjusted read of comparable active listings—not a quote for a specific VIN, trim, condition, or location.
Fair market price
$23,714
Inside the middle half of current listings.
Price intelligence
A map of today's market
Fair price is in the typical market range
$16,635$30,318
- Typical market range
- $21,938–$25,424
- Ridekick fair price
- $23,714
- Original MSRP range
- $28,400–$35,710
Middle 50% of active listings
Mileage-adjusted estimate
7 sourced trims when new
Buyer context
Market pulse
Signals to help you frame a conversation—not a promise about a particular vehicle or dealer.
National supply
52
days of supply
Balanced market
Supply and demand are roughly balanced for the 2023 Hyundai Tucson.
Estimated dealer cost (invoice)
$26,128–$27,264
Estimated dealer invoice — about $28,400 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| SE | $21,555 | $28,400 | $26,128–$27,264 |
| SEL | $22,744 | $30,000 | $27,600–$28,800 |
| Limited | $26,840 | $35,710 | $32,853–$34,282 |
| XRT | $27,175 | $35,025 | $32,223–$33,624 |
| blue | — | $30,900 | $28,428–$29,664 |
| n-line | — | $33,325 | $30,659–$31,992 |
| sel-convenience | — | $33,860 | $31,151–$32,506 |
Trim comparison
How each trim is priced
Estimated dealer cost Original MSRP Fair price
Trim
$20,423$28,633$36,842
Fair priceSE
$21,555
SE: fair price $21,555, original MSRP $28,400, estimated dealer cost $26,128 to $27,264.
SEL
$22,744
SEL: fair price $22,744, original MSRP $30,000, estimated dealer cost $27,600 to $28,800.
Limited
$26,840
Limited: fair price $26,840, original MSRP $35,710, estimated dealer cost $32,853 to $34,282.
XRT
$27,175
XRT: fair price $27,175, original MSRP $35,025, estimated dealer cost $32,223 to $33,624.
blue
—
blue: fair price not available, original MSRP $30,900, estimated dealer cost $28,428 to $29,664.
n-line
—
n-line: fair price not available, original MSRP $33,325, estimated dealer cost $30,659 to $31,992.
sel-convenience
—
sel-convenience: fair price not available, original MSRP $33,860, estimated dealer cost $31,151 to $32,506.
All marks use the same price scale. Dealer cost is an estimate; original MSRP and fair price are shown for context, not as a guarantee of a particular vehicle’s price.
Out-the-door price by state
Out-the-door for a 2023 Hyundai Tucson runs about $24,607 in MT to $26,933 in NJ — fair price plus state tax, title, registration, and a typical dealer doc fee.
| State | Sales/use tax | Doc + title + reg | Out-the-door |
|---|---|---|---|
| CA | $1,761 | $110+ | $26,167 |
| TX | $1,519 | $332 | $26,147 |
| FL | $1,458 | $1,074+ | $26,828 |
| NY | $972 | $371 | $25,639 |
| PA | $1,458 | $587 | $26,341 |
| IL | $1,519 | $683 | $26,498 |
| OH | $1,397 | $444 | $26,137 |
| GA | $1,701 | $637 | $26,634 |
| NC | $729 | $793 | $25,818 |
| WA | $1,579 | $215+ | $26,090 |
| OR | $0 | $525 | $24,821 |
Estimates using each state's base tax rate. Local (city/county) taxes can add 1–3% in many areas, dealer doc fees vary, and some states base registration on vehicle value or weight (shown with a "+"). Trade-in tax credits are not included.
Out-the-door price by state: California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, Georgia, North Carolina, Washington, Oregon
Safety & recalls
2 open NHTSA recalls on record for the 2023 Hyundai Tucson.
POWER TRAIN:AUTOMATIC TRANSMISSION:FLUID/LUBRICANT:PUMP
Hyundai Motor America (Hyundai) is recalling certain 2023-2024 Palisade Tucson, 2023 Sonata, Elantra, and Kona vehicles. The electronic controller for the Idle Stop & Go oil pump assembly may contain damaged electrical components that can cause the pump controller to overheat.
Remedy: Owners are advised to park outside and away from structures until the recall repair is complete. Dealers will inspect and replace the electric oil pump controller, as necessary, free of charge. Owner notification letters were mailed starting September 7, 2023. Owners may contact Hyundai customer service at 1-855-371-9460. Hyundai's number for this recall is 246.
Campaign 23V526000 · 27/07/2023
TRAILER HITCHES
Hyundai Motor America (Hyundai) is recalling certain 2022-2024 Tucson vehicles equipped with an optional Mobis tow hitch wiring harness. The wiring harness may have been installed incorrectly, allowing water into the control module. Moisture accumulation may cause the trailer lighting to fail or an electrical short circuit.
Remedy: Owners are advised to park outside and away from structures until the recall repair is complete. Dealers will remove the trailer wiring harness and install a dust cap over the wiring receptacle, free of charge. Owner notification letters were mailed May 11, 2026. Owners may contact Hyundai customer service at 1-855-371-9460. Hyundai's number for this recall is 290. Vehicle Identification Numbers (VINs) involved in this recall became searchable on NHTSA.gov on December 20, 2025.
Campaign 25V893000 · 19/12/2025
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Questions buyers ask
What is a fair price for a 2023 Hyundai Tucson?
A fair, mileage-adjusted price is about $23,714, within a typical market range of $21,938 to $25,424.
Is the 2023 Hyundai Tucson cheaper than MSRP?
Yes — its original MSRP was about $28,400, so a fair used price is roughly $4,686 below MSRP.
What is the out-the-door price of a 2023 Hyundai Tucson?
Out-the-door (price plus state tax, title, registration, and a typical doc fee) runs about $24,607 in MT to $26,933 in NJ, depending on your state. Local taxes can add more.
Is now a good time to buy a 2023 Hyundai Tucson?
There are about 52 days of national market supply for the 2023 Hyundai Tucson — Supply and demand are roughly balanced for the 2023 Hyundai Tucson.
How much can you negotiate on a 2023 Hyundai Tucson?
Negotiating leverage rates 35/100 (moderate). ~52 days of national supply — moderate negotiating leverage.
What does the dealer pay for a 2023 Hyundai Tucson?
The estimated dealer cost (invoice) is roughly $26,128–$27,264 — its $28,400 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 8/1/2026. Estimates only; your price depends on condition, options, and location.