Negotiating leverage
43
moderate leverage / 100
~64 days of national supply and listings typically ~0% above fair price — moderate negotiating leverage.
Ridekick price intelligence
2023 Ford Bronco Sport Price: Fair Market Value & MSRP
A mileage-adjusted read of comparable active listings—not a quote for a specific VIN, trim, condition, or location.
Fair market price
$26,037
Inside the middle half of current listings.
Price intelligence
A map of today's market
Fair price is in the typical market range
$19,640$35,484
- Typical market range
- $24,577–$28,878
- Ridekick fair price
- $26,037
- Original MSRP range
- $29,215–$37,340
Middle 50% of active listings
Mileage-adjusted estimate
5 sourced trims when new
Buyer context
Market pulse
Signals to help you frame a conversation—not a promise about a particular vehicle or dealer.
National supply
64
days of supply
Buyer's market
Inventory is moving slowly, so buyers typically have more room to negotiate on a 2023 Ford Bronco Sport.
Estimated dealer cost (invoice)
$26,878–$28,046
Estimated dealer invoice — about $29,215 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| Big Bend | $24,499 | $31,230 | $28,732–$29,981 |
| Outer Banks | $27,397 | $35,615 | $32,766–$34,190 |
| Heritage | $27,412 | $32,650 | $30,038–$31,344 |
| Badlands | $28,131 | $37,340 | $34,353–$35,846 |
| base | — | $29,215 | $26,878–$28,046 |
Trim comparison
How each trim is priced
Estimated dealer cost Original MSRP Fair price
Trim
$23,472$30,920$38,367
Fair priceBig Bend
$24,499
Big Bend: fair price $24,499, original MSRP $31,230, estimated dealer cost $28,732 to $29,981.
Outer Banks
$27,397
Outer Banks: fair price $27,397, original MSRP $35,615, estimated dealer cost $32,766 to $34,190.
Heritage
$27,412
Heritage: fair price $27,412, original MSRP $32,650, estimated dealer cost $30,038 to $31,344.
Badlands
$28,131
Badlands: fair price $28,131, original MSRP $37,340, estimated dealer cost $34,353 to $35,846.
base
—
base: fair price not available, original MSRP $29,215, estimated dealer cost $26,878 to $28,046.
All marks use the same price scale. Dealer cost is an estimate; original MSRP and fair price are shown for context, not as a guarantee of a particular vehicle’s price.
Out-the-door price by state
Out-the-door for a 2023 Ford Bronco Sport runs about $26,348 in MT to $28,789 in NJ — fair price plus state tax, title, registration, and a typical dealer doc fee.
| State | Sales/use tax | Doc + title + reg | Out-the-door |
|---|---|---|---|
| CA | $1,888 | $110+ | $28,035 |
| TX | $1,627 | $332 | $27,996 |
| FL | $1,562 | $1,074+ | $28,673 |
| NY | $1,041 | $371 | $27,449 |
| PA | $1,562 | $587 | $28,186 |
| IL | $1,627 | $683 | $28,347 |
| OH | $1,497 | $444 | $27,978 |
| GA | $1,823 | $637 | $28,497 |
| NC | $781 | $793 | $27,611 |
| WA | $1,692 | $215+ | $27,944 |
| OR | $0 | $525 | $26,562 |
Estimates using each state's base tax rate. Local (city/county) taxes can add 1–3% in many areas, dealer doc fees vary, and some states base registration on vehicle value or weight (shown with a "+"). Trade-in tax credits are not included.
Out-the-door price by state: California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, Georgia, North Carolina, Washington, Oregon
Safety & recalls
14 open NHTSA recalls on record for the 2023 Ford Bronco Sport.
EXTERIOR LIGHTING:LIGHTING CONTROL MODULE
Ford Motor Company (Ford) is recalling certain 2022-2023 Bronco Sport and 2022 F-150 vehicles. The parking lights may flicker when the headlights are activated. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 108, "Lamps, Reflective Devices, and Associated Equipment."
Remedy: Dealers will replace the LED Driver module, free of charge. Owner notification letters were mailed March 29, 2023. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 22C22.
Campaign 22V686000 · 14/09/2022
FUEL SYSTEM, GASOLINE:FUEL INJECTION SYSTEM
Ford Motor Company (Ford) is recalling certain 2020-2023 Escape and 2021-2023 Bronco Sport vehicles equipped with 1.5L engines. A fuel injector may crack and leak fuel inside the engine compartment.
Remedy: Dealers will update the engine control software to include fuel injector leak detection and install a drain tube, free of charge. Interim owner notification letters informing owners of the safety risk were mailed January 9, 2023. Remedy parts are expected to be available in 1st Quarter of 2023. Owner notification letters were mailed February 28, 2023. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 22S73. This recall includes all vehicles previously recalled under 22V-191. Vehicles previously remedied under 22V-191 will need to have the new remedy performed.
Campaign 22V859000 · 18/11/2022
SERVICE BRAKES, HYDRAULIC:ANTILOCK/TRACTION CONTROL/ELECTRONIC LIMITED SLIP:CONTROL UNIT/MODULE
Ford Motor Company (Ford) is recalling certain 2023 Bronco Sport vehicles. Valves inside the Anti-lock Brake System (ABS) module may have been damaged during manufacturing, causing an internal ABS module leak.
Remedy: Dealers will replace the ABS Module, free of charge. Owner notification letters were mailed on May 2, 2023. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 23S01.
Campaign 23V021000 · 23/01/2023
TIRES
Ford Motor Company (Ford) is recalling certain 2023 Maverick and Bronco Sport vehicles. The tires may have been manufactured incorrectly, which may result in a loss of vehicle handling and control.
Remedy: Dealers will inspect and replace the tires, as necessary, free of charge. Owner notification letters were mailed April 5, 2024. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 24S20.
Campaign 24V223000 · 22/03/2024
FUEL SYSTEM, GASOLINE:FUEL INJECTION SYSTEM
Ford Motor Company (Ford) is recalling certain 2022-2023 Bronco Sport and 2022 Escape vehicles equipped with 1.5L engines. A fuel injector may crack and leak fuel inside the engine compartment.
Remedy: Dealers will update the engine control software to include fuel injector leak detection and install a drain tube, free of charge. Owner notification letters were mailed on April 24, 2024. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 24S16. This recall is an expansion of previous recall number 22V-859.
Campaign 24V187000 · 08/03/2024
ELECTRICAL SYSTEM:BODY CONTROL MODULE/BCM
Ford Motor Company (Ford) is recalling certain 2021-2024 Bronco Sport and 2022-2023 Maverick vehicles. The body and power train control modules may fail to detect a change in the 12-volt battery state of charge.
Remedy: Dealers will recalibrate the body control module and power train control module, free of charge. Owner notification letters were mailed on June 4, 2024. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 24S24.
Campaign 24V267000 · 12/04/2024
VISIBILITY:WINDSHIELD WIPER/WASHER:MOTOR
Ford Motor Company (Ford) is recalling certain 2023-2024 Maverick, Ford Bronco Sport, and Mustang Mach-E vehicles. The front windshield wiper motor may become inoperative, causing the wipers to fail.
Remedy: Dealers will inspect and replace the windshield wiper motor as necessary, free of charge. Owner notification letters were mailed on December 6, 2024. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 24S51.
Campaign 24V594000 · 09/08/2024
ELECTRICAL SYSTEM:12V/24V/48V BATTERY
Ford Motor Company (Ford) is recalling certain 2021-2023 Bronco Sport and 2022-2023 Maverick vehicles. The 12-volt battery may experience degradation and suddenly fail.
Remedy: Dealers will inspect and if necessary, replace the 12-volt battery, free of charge. Owner notification letters were mailed May 2, 2025. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 25S02. Vehicles in this recall were previously repaired under 24V-267 and will need to have the new remedy completed.
Campaign 25V019000 · 17/01/2025
POWER TRAIN:AUTOMATIC TRANSMISSION:CONTROL MODULE (TCM/PCM/TECM)
Ford Motor Company (Ford) is recalling certain 2021-2024 Bronco Sport and 2022-2023 Maverick vehicles previously repaired incorrectly under recall number 24V-267. The body and power train control modules may fail to detect a change in the 12-volt battery state of charge.
Remedy: Dealers will recalibrate the body control module and power train control module, free of charge. Owner notification letters were mailed April 23, 2025. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 25S26.
Campaign 25V158000 · 14/03/2025
FUEL SYSTEM, GASOLINE:FUEL INJECTION SYSTEM
Ford Motor Company (Ford) is recalling certain 2020-2022 Escape and 2021-2023 Bronco Sport vehicles previously repaired incorrectly under recall numbers 22V-859 or 24V-187. A fuel injector may crack and leak fuel inside the engine compartment.
Remedy: Dealers will update the powertrain control module (PCM) software, free of charge. Owner notification letters were mailed April 22, 2025. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 25S21.
Campaign 25V165000 · 14/03/2025
BACK OVER PREVENTION:SOFTWARE
Ford Motor Company (Ford) is recalling certain 2018-2022 Transit Connect, 2019-2020 MKZ, MKX, Edge, Continental, F-150, Nautilus, Fusion, 2019-2023 Ranger, Mustang, 2020-2021 EcoSport, Expedition, Navigator, 2020-2022 Escape, F-250 SD, Corsair, 2020-2023 Aviator, Transit, 2020-2024 Explorer, 2021-2024 Bronco Sport, and 2022-2024 Maverick vehicles. A software error may cause the rearview camera to display a blank image, or the image may remain on the display after the backing event has ended.
Remedy: Dealers will update the rearview camera software, free of charge. Owner notification letters were mailed September 4, 2025. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 25S72.
Campaign 25V442000 · 27/06/2025
FUEL SYSTEM, GASOLINE:FUEL INJECTION SYSTEM
Ford Motor Company (Ford) is recalling certain 2021-2024 Bronco Sport and 2020-2022 Escape vehicles equipped with 1.5L engines. A fuel injector may crack and leak fuel inside the engine compartment.
Remedy: Dealers will update the engine control software. In addition, dealers will replace the high-pressure fuel rail assembly and fuel injectors, free of charge. As an interim repair, dealers will update the engine control software, free of charge. Interim owner notification letters notifying owners of the safety risk were mailed August 29, 2025. Second letters will be sent once the final remedy is available, anticipated in July 2026. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 25S76. This recall expands and replaces previous recall numbers 22V-859, 24V187, and 25V165. Vehicles previously remedied under 22V-859, 24V187, and 25V165 will need to have the new final remedy performed once it is available.
Campaign 25V467000 · 11/07/2025
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Questions buyers ask
What is a fair price for a 2023 Ford Bronco Sport?
A fair, mileage-adjusted price is about $26,037, within a typical market range of $24,577 to $28,878.
Is the 2023 Ford Bronco Sport cheaper than MSRP?
Yes — its original MSRP was about $29,215, so a fair used price is roughly $3,178 below MSRP.
What is the out-the-door price of a 2023 Ford Bronco Sport?
Out-the-door (price plus state tax, title, registration, and a typical doc fee) runs about $26,348 in MT to $28,789 in NJ, depending on your state. Local taxes can add more.
Is now a good time to buy a 2023 Ford Bronco Sport?
There are about 64 days of national market supply for the 2023 Ford Bronco Sport — Inventory is moving slowly, so buyers typically have more room to negotiate on a 2023 Ford Bronco Sport.
How much can you negotiate on a 2023 Ford Bronco Sport?
Negotiating leverage rates 43/100 (moderate). ~64 days of national supply and listings typically ~0% above fair price — moderate negotiating leverage.
What does the dealer pay for a 2023 Ford Bronco Sport?
The estimated dealer cost (invoice) is roughly $26,878–$28,046 — its $29,215 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 8/3/2026. Estimates only; your price depends on condition, options, and location.