Negotiating leverage
47
moderate leverage / 100
~71 days of national supply — moderate negotiating leverage.
Ridekick price intelligence
2024 Ford Bronco Sport Price: Fair Market Value & MSRP
A mileage-adjusted read of comparable active listings—not a quote for a specific VIN, trim, condition, or location.
Fair market price
$27,963
Inside the middle half of current listings.
Price intelligence
A map of today's market
Fair price is in the typical market range
$20,990$35,468
- Typical market range
- $26,506–$30,174
- Ridekick fair price
- $27,963
- Original MSRP range
- $31,230–$38,390
Middle 50% of active listings
Mileage-adjusted estimate
5 sourced trims when new
Buyer context
Market pulse
Signals to help you frame a conversation—not a promise about a particular vehicle or dealer.
National supply
71
days of supply
Buyer's market
Inventory is moving slowly, so buyers typically have more room to negotiate on a 2024 Ford Bronco Sport.
Estimated dealer cost (invoice)
$28,732–$29,981
Estimated dealer invoice — about $31,230 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| Big Bend | $26,351 | $31,230 | $28,732–$29,981 |
| Free Wheeling | $28,022 | $32,395 | $29,803–$31,099 |
| Outer Banks | $29,664 | $35,915 | $33,042–$34,478 |
| Heritage | $30,096 | $32,365 | $29,776–$31,070 |
| Badlands | $31,661 | $38,390 | $35,319–$36,854 |
Trim comparison
How each trim is priced
Estimated dealer cost Original MSRP Fair price
Trim
$25,388$32,371$39,353
Fair priceBig Bend
$26,351
Big Bend: fair price $26,351, original MSRP $31,230, estimated dealer cost $28,732 to $29,981.
Free Wheeling
$28,022
Free Wheeling: fair price $28,022, original MSRP $32,395, estimated dealer cost $29,803 to $31,099.
Outer Banks
$29,664
Outer Banks: fair price $29,664, original MSRP $35,915, estimated dealer cost $33,042 to $34,478.
Heritage
$30,096
Heritage: fair price $30,096, original MSRP $32,365, estimated dealer cost $29,776 to $31,070.
Badlands
$31,661
Badlands: fair price $31,661, original MSRP $38,390, estimated dealer cost $35,319 to $36,854.
All marks use the same price scale. Dealer cost is an estimate; original MSRP and fair price are shown for context, not as a guarantee of a particular vehicle’s price.
Out-the-door price by state
Out-the-door for a 2024 Ford Bronco Sport runs about $28,380 in MT to $30,956 in NJ — fair price plus state tax, title, registration, and a typical dealer doc fee.
| State | Sales/use tax | Doc + title + reg | Out-the-door |
|---|---|---|---|
| CA | $2,035 | $110+ | $30,214 |
| TX | $1,754 | $332 | $30,155 |
| FL | $1,684 | $1,074+ | $30,827 |
| NY | $1,123 | $371 | $29,563 |
| PA | $1,684 | $587 | $30,340 |
| IL | $1,754 | $683 | $30,506 |
| OH | $1,614 | $444 | $30,127 |
| GA | $1,965 | $637 | $30,671 |
| NC | $842 | $793 | $29,704 |
| WA | $1,824 | $215+ | $30,108 |
| OR | $0 | $525 | $28,594 |
Estimates using each state's base tax rate. Local (city/county) taxes can add 1–3% in many areas, dealer doc fees vary, and some states base registration on vehicle value or weight (shown with a "+"). Trade-in tax credits are not included.
Out-the-door price by state: California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, Georgia, North Carolina, Washington, Oregon
Safety & recalls
8 open NHTSA recalls on record for the 2024 Ford Bronco Sport.
ELECTRICAL SYSTEM:BODY CONTROL MODULE/BCM
Ford Motor Company (Ford) is recalling certain 2021-2024 Bronco Sport and 2022-2023 Maverick vehicles. The body and power train control modules may fail to detect a change in the 12-volt battery state of charge.
Remedy: Dealers will recalibrate the body control module and power train control module, free of charge. Owner notification letters were mailed on June 4, 2024. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 24S24.
Campaign 24V267000 · 12/04/2024
POWER TRAIN:AUTOMATIC TRANSMISSION:CONTROL MODULE (TCM/PCM/TECM)
Ford Motor Company (Ford) is recalling certain 2024 Bronco Sport vehicles. The body and power train control modules may fail to detect a change in the 12-volt battery state of charge.
Remedy: Dealers will update the body control module and powertrain control module software, free of charge. Owner notification letters were mailed October 23, 2024. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 24S60. Vehicles in this recall that were previously recalled for the same issue under 24V-267 will need to have the new remedy performed.
Campaign 24V683000 · 13/09/2024
VISIBILITY:WINDSHIELD WIPER/WASHER:MOTOR
Ford Motor Company (Ford) is recalling certain 2023-2024 Maverick, Ford Bronco Sport, and Mustang Mach-E vehicles. The front windshield wiper motor may become inoperative, causing the wipers to fail.
Remedy: Dealers will inspect and replace the windshield wiper motor as necessary, free of charge. Owner notification letters were mailed on December 6, 2024. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 24S51.
Campaign 24V594000 · 09/08/2024
POWER TRAIN:AUTOMATIC TRANSMISSION:CONTROL MODULE (TCM/PCM/TECM)
Ford Motor Company (Ford) is recalling certain 2021-2024 Bronco Sport and 2022-2023 Maverick vehicles previously repaired incorrectly under recall number 24V-267. The body and power train control modules may fail to detect a change in the 12-volt battery state of charge.
Remedy: Dealers will recalibrate the body control module and power train control module, free of charge. Owner notification letters were mailed April 23, 2025. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 25S26.
Campaign 25V158000 · 14/03/2025
BACK OVER PREVENTION:SOFTWARE
Ford Motor Company (Ford) is recalling certain 2018-2022 Transit Connect, 2019-2020 MKZ, MKX, Edge, Continental, F-150, Nautilus, Fusion, 2019-2023 Ranger, Mustang, 2020-2021 EcoSport, Expedition, Navigator, 2020-2022 Escape, F-250 SD, Corsair, 2020-2023 Aviator, Transit, 2020-2024 Explorer, 2021-2024 Bronco Sport, and 2022-2024 Maverick vehicles. A software error may cause the rearview camera to display a blank image, or the image may remain on the display after the backing event has ended.
Remedy: Dealers will update the rearview camera software, free of charge. Owner notification letters were mailed September 4, 2025. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 25S72.
Campaign 25V442000 · 27/06/2025
FUEL SYSTEM, GASOLINE:FUEL INJECTION SYSTEM
Ford Motor Company (Ford) is recalling certain 2021-2024 Bronco Sport and 2020-2022 Escape vehicles equipped with 1.5L engines. A fuel injector may crack and leak fuel inside the engine compartment.
Remedy: Dealers will update the engine control software. In addition, dealers will replace the high-pressure fuel rail assembly and fuel injectors, free of charge. As an interim repair, dealers will update the engine control software, free of charge. Interim owner notification letters notifying owners of the safety risk were mailed August 29, 2025. Second letters will be sent once the final remedy is available, anticipated in July 2026. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 25S76. This recall expands and replaces previous recall numbers 22V-859, 24V187, and 25V165. Vehicles previously remedied under 22V-859, 24V187, and 25V165 will need to have the new final remedy performed once it is available.
Campaign 25V467000 · 11/07/2025
EQUIPMENT:ELECTRICAL:ENGINE BLOCK HEATER
Ford Motor Company (Ford) is recalling certain 2016-2019 Lincoln MKC, 2016-2023 Explorer, 2019-2020 Fusion, 2019-2024 Ranger, 2020-2022 Lincoln Corsair, Escape, 2021-2024 Bronco, Bronco Sport, and 2022-2024 Maverick vehicles. The engine block heater may crack and develop a coolant leak, causing it to short circuit when the block heater is plugged in.
Remedy: Owners are advised not to plug in their block heater until the vehicle is remedied. Dealers will replace the block heater, free of charge. Owners will also have a alternative option to replace engine block heater element with a threaded blanking plug, and remove the block heater electrical cord. Interim letters, notifying owners of the safety risk, were mailed December 3, 2025. Additional letters will be sent once the final remedy is available, anticipated September 2026. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 25SA4. Vehicle Identification Numbers (VINs) involved in this recall became searchable on NHTSA.gov on October 15, 2025.
Campaign 25V685000 · 10/10/2025
SUSPENSION:FRONT:CONTROL ARM:LOWER BALL JOINT
Ford Motor Company (Ford) is recalling certain 2021-2026 Bronco Sport and 2022-2026 Maverick vehicles. The front lower control arm ball joints may have been incorrectly installed or incorrectly repaired at the vehicle assembly plant, allowing the control arm to disconnect from the front wheel knuckle.
Remedy: Owners are advised not to drive their vehicles until the remedy is completed. Dealers will inspect and repair the front lower control arm ball joints as necessary, free of charge. Interim letters, notifying owners of the safety risk, were mailed June 4, 2026. Additional letters will be sent once the remedy is available. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 26S36. Vehicle Identification Numbers (VINs) involved in this recall became searchable on NHTSA.gov on May 29, 2026.
Campaign 26V340000 · 27/05/2026
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Questions buyers ask
What is a fair price for a 2024 Ford Bronco Sport?
A fair, mileage-adjusted price is about $27,963, within a typical market range of $26,506 to $30,174.
Is the 2024 Ford Bronco Sport cheaper than MSRP?
Yes — its original MSRP was about $31,230, so a fair used price is roughly $3,267 below MSRP.
What is the out-the-door price of a 2024 Ford Bronco Sport?
Out-the-door (price plus state tax, title, registration, and a typical doc fee) runs about $28,380 in MT to $30,956 in NJ, depending on your state. Local taxes can add more.
Is now a good time to buy a 2024 Ford Bronco Sport?
There are about 71 days of national market supply for the 2024 Ford Bronco Sport — Inventory is moving slowly, so buyers typically have more room to negotiate on a 2024 Ford Bronco Sport.
How much can you negotiate on a 2024 Ford Bronco Sport?
Negotiating leverage rates 47/100 (moderate). ~71 days of national supply — moderate negotiating leverage.
What does the dealer pay for a 2024 Ford Bronco Sport?
The estimated dealer cost (invoice) is roughly $28,732–$29,981 — its $31,230 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 8/2/2026. Estimates only; your price depends on condition, options, and location.