Negotiating leverage
100
strong leverage / 100
~102 days of national supply and listings typically ~12% above fair price — strong leverage to negotiate.
Ridekick price intelligence
2021 Ford Bronco Price: Fair Market Value & MSRP
A mileage-adjusted read of comparable active listings—not a quote for a specific VIN, trim, condition, or location.
Fair market price
$33,903
Below the middle half of current listings.
Price intelligence
A map of today's market
Fair price sits outside the typical market range
$28,915$44,977
- Typical market range
- $33,971–$39,922
- Ridekick fair price
- $33,903
- Original MSRP range
- $40,499–$56,494
Middle 50% of active listings
Mileage-adjusted estimate
6 sourced trims when new
Buyer context
Market pulse
Signals to help you frame a conversation—not a promise about a particular vehicle or dealer.
National supply
102
days of supply
Buyer's market
Inventory is moving slowly, so buyers typically have more room to negotiate on a 2021 Ford Bronco.
Estimated dealer cost (invoice)
$37,259–$38,879
Estimated dealer invoice — about $40,499 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| Big Bend | $35,853 | $45,499 | $41,859–$43,679 |
| Outer Bank | $37,343 | $52,289 | $48,106–$50,197 |
| base | — | $40,499 | $37,259–$38,879 |
| Wildtrak | $41,649 | $56,494 | $51,974–$54,234 |
| black-diamond | — | $49,999 | $45,999–$47,999 |
| badlands | — | $56,494 | $51,974–$54,234 |
Trim comparison
How each trim is priced
Estimated dealer cost Original MSRP Fair price
Trim
$34,202$46,174$58,145
Fair priceBig Bend
$35,853
Big Bend: fair price $35,853, original MSRP $45,499, estimated dealer cost $41,859 to $43,679.
Outer Bank
$37,343
Outer Bank: fair price $37,343, original MSRP $52,289, estimated dealer cost $48,106 to $50,197.
base
—
base: fair price not available, original MSRP $40,499, estimated dealer cost $37,259 to $38,879.
Wildtrak
$41,649
Wildtrak: fair price $41,649, original MSRP $56,494, estimated dealer cost $51,974 to $54,234.
black-diamond
—
black-diamond: fair price not available, original MSRP $49,999, estimated dealer cost $45,999 to $47,999.
badlands
—
badlands: fair price not available, original MSRP $56,494, estimated dealer cost $51,974 to $54,234.
All marks use the same price scale. Dealer cost is an estimate; original MSRP and fair price are shown for context, not as a guarantee of a particular vehicle’s price.
Out-the-door price by state
Out-the-door for a 2021 Ford Bronco runs about $34,418 in MT to $37,394 in NJ — fair price plus state tax, title, registration, and a typical dealer doc fee.
| State | Sales/use tax | Doc + title + reg | Out-the-door |
|---|---|---|---|
| CA | $2,473 | $110+ | $36,690 |
| TX | $2,132 | $332 | $36,571 |
| FL | $2,046 | $1,074+ | $37,227 |
| NY | $1,364 | $371 | $35,842 |
| PA | $2,046 | $587 | $36,740 |
| IL | $2,132 | $683 | $36,922 |
| OH | $1,961 | $444 | $36,512 |
| GA | $2,387 | $637 | $37,131 |
| NC | $1,023 | $793 | $35,923 |
| WA | $2,217 | $215+ | $36,539 |
| OR | $0 | $525 | $34,632 |
Estimates using each state's base tax rate. Local (city/county) taxes can add 1–3% in many areas, dealer doc fees vary, and some states base registration on vehicle value or weight (shown with a "+"). Trade-in tax credits are not included.
Out-the-door price by state: California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, Georgia, North Carolina, Washington, Oregon
Safety & recalls
20 open NHTSA recalls on record for the 2021 Ford Bronco.
FORWARD COLLISION AVOIDANCE: SENSING SYSTEM: RADAR
Ford Motor Company (Ford) is recalling certain 2021 Ranger and Bronco vehicles. The cruise control radar module was misaligned during production.
Remedy: Dealers will adjust the angle of the cruise control radar module, free of charge. Owner notification letters were mailed January 21, 2022. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 21S52.
Campaign 21V982000 · 16/12/2021
AIR BAGS:FRONTAL
Ford Motor Company (Ford) is recalling certain 2021 Bronco vehicles. During passenger air bag deployment, an air bag vent could open prematurely and result in an improper deployment. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 208, "Occupant Crash Protection."
Remedy: Dealers will replace the passenger air bag, free of charge. An interim owner notification letter was mailed on November 24, 2021. A second notice announcing the remedy is available was sent on July 8, 2022. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 21C23.
Campaign 21V770000 · 01/10/2021
LATCHES/LOCKS/LINKAGES:DOORS:LOCK
Ford Motor Company (Ford) is recalling certain four-door 2021-2022 Bronco vehicles. The passenger-side rear door may be opened from inside of the vehicle when the child safety lock is in the "ON" position.
Remedy: Dealers will inspect the passenger-side child safety locks door child safety lock and latch, and replace them, if necessary, free of charge. Owner notification letters were mailed June 28, 2022. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 22S44.
Campaign 22V411000 · 10/06/2022
BACK OVER PREVENTION: SENSING SYSTEM: CAMERA
Ford Motor Company (Ford) is recalling certain 2021-2022 Bronco vehicles equipped with rearview camera systems and 8-inch screen displays. The rearview camera image may still be displayed after a backing event has ended. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 111, "Rear Visibility."
Remedy: The SYNC module software will be updated by a dealer, or through an over-the-air (OTA) update, free of charge. Owner notification letters were mailed on March 25, 2024. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 22C27.
Campaign 22V825000 · 03/11/2022
AIR BAGS:SENSOR:SIDE IMPACT
Ford Motor Company (Ford) is recalling certain 2021-2022 Bronco vehicles. The right or left side impact sensors may not be properly secured to the vehicle.
Remedy: Dealers will inspect the side impact sensor attachments and repair, as necessary, free of charge. Owner notification letters were mailed January 20, 2023. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 22S77.
Campaign 22V928000 · 14/12/2022
BACK OVER PREVENTION: SENSING SYSTEM: CAMERA
Ford Motor Company (Ford) is recalling certain 2021-2022 Bronco vehicles equipped with 8-inch SYNC infotainment screens that were previously remedied under recall 22V-825. The rearview camera image may still be displayed after a backing event has ended. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 111, "Rear Visibility."
Remedy: The SYNC module software will be updated by a dealer, or through an over-the-air (OTA) update, free of charge. Owner notification letters were mailed on March 28, 2024. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 23C05.
Campaign 23V165000 · 10/03/2023
SEAT BELTS:CRITICAL FASTENERS
Ford Motor Company (Ford) is recalling certain 2021-2023 Bronco vehicles built with the 5-Door body style. The first-row seat belt latch plates may be difficult to access from their stowed position. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 208, "Occupant Crash Protection."
Remedy: Dealers will add a sliding clip latch stop to the driver and front passenger seat belts, free of charge. Interim owner notification letters notifying owners of the safety risk were mailed July 14, 2023. Owner letters informing owners that parts are available were mailed on October 2, 2023. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 23C16.
Campaign 23V358000 · 18/05/2023
BACK OVER PREVENTION: SENSING SYSTEM: CAMERA
Ford Motor Company (Ford) is recalling certain 2020-2023 Lincoln Aviator, 2018-2021 Lincoln Navigator, 2022-2023 Ford Transit, and 2021 Ford Bronco vehicles. The rearview camera, or 360-degree view camera if equipped, may not display a rearview image when the vehicle is placed in reverse.
Remedy: Dealers will replace the rearview camera, and update the software and wiring as necessary, free of charge. Owner notification letters were mailed November 20, 2023 to Lincoln owners. Ford vehicle owners notification letters were mailed March 4, 2024. Ford remedy parts are anticipated 2nd Quarter 2024. Ford's number for this recall is 23S48.
Campaign 23V598000 · 25/08/2023
ENGINE AND ENGINE COOLING:ENGINE:HARD PARTS INTERNAL/MECHANICAL
Ford Motor Company (Ford) is recalling certain 2021-2022 Bronco, F-150, Edge, Explorer, Lincoln Nautilus, and Lincoln Aviator vehicles equipped with either a 2.7L or 3.0L Nano EcoBoost engine. The engine intake valves may break while driving, which can result in engine failure and a loss of drive power.
Remedy: Dealers will perform an engine cycle test and replace the engine as necessary, free of charge. Owner notification letters were mailed July 3, 2025. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 24S55.
Campaign 24V635000 · 23/08/2024
SUSPENSION:REAR:SHOCK ABSORBER
Ford Motor Company (Ford) is recalling certain 2021-2024 Bronco vehicles. The rear shock absorbers may corrode and fail, resulting in detachment of the external reservoir.
Remedy: Dealers will replace the rear shock absorbers, as necessary free of charge. Owner notification letters were mailed August 15, 2025. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 25S01.
Campaign 25V025000 · 17/01/2025
BACK OVER PREVENTION:SOFTWARE
Ford Motor Company (Ford) is recalling certain 2021-2024 Bronco, F-150, 2021-2024 Edge, 2022-2025 Escape, F-250, F-350, F-450, F-550, F-600, 2022-2024 Expedition, 2022-2025 Transit, 2021-2023 Mach-E, 2024 Ranger, Mustang, 2021-2023 Lincoln Nautilus, 2022-2024 Navigator, and 2023-2024 Corsair vehicles. A software error may cause the rearview camera image to delay, freeze, or not display when the vehicle is in reverse.
Remedy: The accessory protocol interface module (APIM) software will be updated by a dealer or through an over-the-air update, free of charge. This will be a phased campaign, with the remedy becoming available in different phases based on model and model years. Interim letters notifying owners of the safety risk were mailed on June 26, 2025. Additional letters will be mailed once the final remedy is available on each phase. Owner notification letters were sent on October 8, 2025. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 25S49.
Campaign 25V315000 · 09/05/2025
BACK OVER PREVENTION: SENSING SYSTEM: CAMERA
Ford Motor Company (Ford) is recalling certain 2021-2022 Bronco vehicles equipped with 8-inch SYNC infotainment screens that were repaired incorrectly under recall 22V-825. The rearview camera image may still be displayed after a backing event has ended. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 111, "Rear Visibility."
Remedy: Dealers will update SYNC module software, free of charge. Owner notification letters were mailed June 18, 2025. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 25C14.
Campaign 25V312000 · 09/05/2025
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Questions buyers ask
What is a fair price for a 2021 Ford Bronco?
A fair, mileage-adjusted price is about $33,903, within a typical market range of $33,971 to $39,922.
Is the 2021 Ford Bronco cheaper than MSRP?
Yes — its original MSRP was about $40,499, so a fair used price is roughly $6,596 below MSRP.
What is the out-the-door price of a 2021 Ford Bronco?
Out-the-door (price plus state tax, title, registration, and a typical doc fee) runs about $34,418 in MT to $37,394 in NJ, depending on your state. Local taxes can add more.
Is now a good time to buy a 2021 Ford Bronco?
There are about 102 days of national market supply for the 2021 Ford Bronco — Inventory is moving slowly, so buyers typically have more room to negotiate on a 2021 Ford Bronco.
How much can you negotiate on a 2021 Ford Bronco?
Negotiating leverage rates 100/100 (strong). ~102 days of national supply and listings typically ~12% above fair price — strong leverage to negotiate.
What does the dealer pay for a 2021 Ford Bronco?
The estimated dealer cost (invoice) is roughly $37,259–$38,879 — its $40,499 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 8/2/2026. Estimates only; your price depends on condition, options, and location.