Negotiating leverage
73
strong leverage / 100
~158 days of national supply and listings typically ~4% above fair price — strong leverage to negotiate.
Ridekick price intelligence
2023 Ford Bronco Price: Fair Market Value & MSRP
A mileage-adjusted read of comparable active listings—not a quote for a specific VIN, trim, condition, or location.
Fair market price
$42,948
Inside the middle half of current listings.
Price intelligence
A map of today's market
Fair price is in the typical market range
$30,900$60,187
- Typical market range
- $39,529–$48,325
- Ridekick fair price
- $42,948
- Original MSRP range
- $51,115–$108,565
Middle 50% of active listings
Mileage-adjusted estimate
7 sourced trims when new
Buyer context
Market pulse
Signals to help you frame a conversation—not a promise about a particular vehicle or dealer.
National supply
158
days of supply
Buyer's market
Inventory is moving slowly, so buyers typically have more room to negotiate on a 2023 Ford Bronco.
Estimated dealer cost (invoice)
$47,026–$49,070
Estimated dealer invoice — about $51,115 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| Big Bend | $37,640 | $51,115 | $47,026–$49,070 |
| Black Diamond | $39,490 | $55,370 | $50,940–$53,155 |
| Base | $40,948 | — | — |
| Outer Banks | $42,132 | $57,045 | $52,481–$54,763 |
| Badlands | $44,468 | $62,990 | $57,951–$60,470 |
| Wildtrak | $48,035 | $74,340 | $68,393–$71,366 |
| heritage | — | $63,005 | $57,965–$60,485 |
| Raptor | $65,382 | $108,565 | $99,880–$104,222 |
Trim comparison
How each trim is priced
Estimated dealer cost Original MSRP Fair price
Trim
$31,966$73,103$114,239
Fair priceBig Bend
$37,640
Big Bend: fair price $37,640, original MSRP $51,115, estimated dealer cost $47,026 to $49,070.
Black Diamond
$39,490
Black Diamond: fair price $39,490, original MSRP $55,370, estimated dealer cost $50,940 to $53,155.
Base
$40,948
Base: fair price $40,948, original MSRP not available, estimated dealer cost not available.
Outer Banks
$42,132
Outer Banks: fair price $42,132, original MSRP $57,045, estimated dealer cost $52,481 to $54,763.
Badlands
$44,468
Badlands: fair price $44,468, original MSRP $62,990, estimated dealer cost $57,951 to $60,470.
Wildtrak
$48,035
Wildtrak: fair price $48,035, original MSRP $74,340, estimated dealer cost $68,393 to $71,366.
heritage
—
heritage: fair price not available, original MSRP $63,005, estimated dealer cost $57,965 to $60,485.
Raptor
$65,382
Raptor: fair price $65,382, original MSRP $108,565, estimated dealer cost $99,880 to $104,222.
All marks use the same price scale. Dealer cost is an estimate; original MSRP and fair price are shown for context, not as a guarantee of a particular vehicle’s price.
Out-the-door price by state
Out-the-door for a 2023 Ford Bronco runs about $42,552 in MT to $46,068 in NJ — fair price plus state tax, title, registration, and a typical dealer doc fee.
| State | Sales/use tax | Doc + title + reg | Out-the-door |
|---|---|---|---|
| CA | $3,062 | $110+ | $45,413 |
| TX | $2,640 | $332 | $45,213 |
| FL | $2,534 | $1,074+ | $45,849 |
| NY | $1,690 | $371 | $44,302 |
| PA | $2,534 | $587 | $45,362 |
| IL | $2,640 | $683 | $45,564 |
| OH | $2,429 | $444 | $45,114 |
| GA | $2,957 | $637 | $45,835 |
| NC | $1,267 | $793 | $44,301 |
| WA | $2,746 | $215+ | $45,202 |
| OR | $0 | $525 | $42,766 |
Estimates using each state's base tax rate. Local (city/county) taxes can add 1–3% in many areas, dealer doc fees vary, and some states base registration on vehicle value or weight (shown with a "+"). Trade-in tax credits are not included.
Out-the-door price by state: California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, Georgia, North Carolina, Washington, Oregon
Safety & recalls
18 open NHTSA recalls on record for the 2023 Ford Bronco.
POWER TRAIN:AUTOMATIC TRANSMISSION
Ford Motor Company (Ford) is recalling certain 2022-2023 F-150, Mustang, Explorer, Bronco, and 2023 Lincoln Aviator vehicles equipped with automatic transmissions. The transmission may contain a loose bolt which could prevent the transmission from engaging the park gear, although the gear shifter position may indicate that the vehicle has been shifted to "PARK."
Remedy: Dealers will inspect and, if necessary, replace the transmissions, free of charge. Owner notification letters were mailed April 25, 2023. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 23S06.
Campaign 23V070000 · 10/02/2023
STEERING
Ford Motor Company (Ford) is recalling certain 2023 Bronco Wildtrak and 2022 Bronco Raptor vehicles. Internal damage to the steering gear may require increased steering effort or cause the steering wheel to lock-up.
Remedy: Owners are advised not to drive their vehicles until the remedy is performed. Dealers will replace the steering gear, free of charge. Owner notification letters were mailed March 31, 2023. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 23S09.
Campaign 23V155000 · 08/03/2023
WHEELS:LUGS/NUTS/BOLTS/STUDS
Ford Motor Company (Ford) is recalling certain 2023 Bronco and Ranger vehicles. The lug nuts on the driver's side wheels may have been improperly tightened.
Remedy: Owners are advised not to drive their vehicles until the remedy is completed. Dealers will inspect, and if necessary, retighten the lug nuts, free of charge. Owner notification letters were mailed May 2, 2023. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 23S17.
Campaign 23V283000 · 20/04/2023
SEAT BELTS:CRITICAL FASTENERS
Ford Motor Company (Ford) is recalling certain 2021-2023 Bronco vehicles built with the 5-Door body style. The first-row seat belt latch plates may be difficult to access from their stowed position. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 208, "Occupant Crash Protection."
Remedy: Dealers will add a sliding clip latch stop to the driver and front passenger seat belts, free of charge. Interim owner notification letters notifying owners of the safety risk were mailed July 14, 2023. Owner letters informing owners that parts are available were mailed on October 2, 2023. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 23C16.
Campaign 23V358000 · 18/05/2023
EQUIPMENT:OTHER:LABELS
Ford Motor Company (Ford) is recalling certain 2022-2023 Bronco, 2023 Super Duty F-250, and 2019-2023 Ranger vehicles. The Tire and Loading Information (TREAD) label states the incorrect load carrying capacity, which can result in an overloaded vehicle. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 110, "Tire Selection and Rims."
Remedy: Ford will mail a new TREAD label to install over the existing label, free of charge. Owners will also have the option to take their vehicle to a Ford or Lincoln dealer to have the new label installed, free of charge. Owner notification letters were mailed July 21, 2023. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 23C18.
Campaign 23V379000 · 26/05/2023
POWER TRAIN:AUTOMATIC TRANSMISSION:INTERNAL:PARK PAWL
Ford Motor Company (Ford) is recalling certain 2023 Bronco vehicles. The transmission park system may have been damaged during assembly, which can prevent the parking pawl from fully engaging and result in a vehicle rollaway.
Remedy: Dealers will replace the transmission, free of charge. Owner notification letters were mailed August 11, 2023. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 23S44.
Campaign 23V546000 · 03/08/2023
VISIBILITY:GLASS, SIDE/REAR
Ford Motor Company (Ford) is recalling certain 2023-2024 Bronco and Bronco Heritage vehicles. The rear quarter glass panels may have been improperly installed to the vehicle hard top, which can allow them to detach.
Remedy: Dealers will inspect and reinstall the rear glass panels on Bronco vehicles. On Bronco Heritage vehicles, dealers will replace the rear left-hand removable quarter glass panel. Repairs will be performed free of charge. Bronco owner notification letters were mailed June 6, 2024. Bronco Heritage owner letters were mailed June 12, 2024. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 24S10.
Campaign 24V142000 · 23/02/2024
LATCHES/LOCKS/LINKAGES:DOORS:LOCK
Ford Motor Company (Ford) is recalling certain 2023-2024 Bronco 4-door vehicles. The left-side rear door may be opened from the inside of the vehicle when the child safety lock is in the "ON" position.
Remedy: Dealers will inspect the child safety locks and replace the rear door latch, as necessary, free of charge. Owner notification letters were mailed April 9, 2024. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 24S15.
Campaign 24V189000 · 08/03/2024
SUSPENSION:REAR:SHOCK ABSORBER
Ford Motor Company (Ford) is recalling certain 2021-2024 Bronco vehicles. The rear shock absorbers may corrode and fail, resulting in detachment of the external reservoir.
Remedy: Dealers will replace the rear shock absorbers, as necessary free of charge. Owner notification letters were mailed August 15, 2025. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 25S01.
Campaign 25V025000 · 17/01/2025
BACK OVER PREVENTION: SENSING SYSTEM: CAMERA
Ford Motor Company (Ford) is recalling certain 2022-2023 Bronco vehicles. The 360-degree view camera may not display a rearview image when the vehicle is placed in reverse.
Remedy: Dealers will replace the rearview camera, free of charge. Owner notification letters were mailed October 8, 2025. Owners may contact Ford Customer Service at 1-866-436-7332. Ford's number for this recall is 23S48. This recall expands previous recall number 23V-598.
Campaign 25V273000 · 14/05/2025
BACK OVER PREVENTION:SOFTWARE
Ford Motor Company (Ford) is recalling certain 2021-2024 Bronco, F-150, 2021-2024 Edge, 2022-2025 Escape, F-250, F-350, F-450, F-550, F-600, 2022-2024 Expedition, 2022-2025 Transit, 2021-2023 Mach-E, 2024 Ranger, Mustang, 2021-2023 Lincoln Nautilus, 2022-2024 Navigator, and 2023-2024 Corsair vehicles. A software error may cause the rearview camera image to delay, freeze, or not display when the vehicle is in reverse.
Remedy: The accessory protocol interface module (APIM) software will be updated by a dealer or through an over-the-air update, free of charge. This will be a phased campaign, with the remedy becoming available in different phases based on model and model years. Interim letters notifying owners of the safety risk were mailed on June 26, 2025. Additional letters will be mailed once the final remedy is available on each phase. Owner notification letters were sent on October 8, 2025. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 25S49.
Campaign 25V315000 · 09/05/2025
FUEL SYSTEM, GASOLINE:DELIVERY:FUEL PUMP
Ford Motor Company (Ford) is recalling certain 2021-2023 Bronco, Explorer, Lincoln Aviator, F-250 SD, F-350 SD, F-450 SD, F-550 SD, 2021-2022 Lincoln Navigator, Mustang, F-150, and 2022 Expedition vehicles. The low-pressure fuel pump may fail, which can result in an engine stall while driving.
Remedy: Dealers will replace the low pressure fuel pump on super duty vehicles and update the powertrain control module (PCM) software on all other affected vehicles, free of charge. Owner notification letters were mailed July 27, 2026. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 25S75.
Campaign 25V455000 · 07/07/2025
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Questions buyers ask
What is a fair price for a 2023 Ford Bronco?
A fair, mileage-adjusted price is about $42,948, within a typical market range of $39,529 to $48,325.
Is the 2023 Ford Bronco cheaper than MSRP?
Yes — its original MSRP was about $51,115, so a fair used price is roughly $8,167 below MSRP.
What is the out-the-door price of a 2023 Ford Bronco?
Out-the-door (price plus state tax, title, registration, and a typical doc fee) runs about $42,552 in MT to $46,068 in NJ, depending on your state. Local taxes can add more.
Is now a good time to buy a 2023 Ford Bronco?
There are about 158 days of national market supply for the 2023 Ford Bronco — Inventory is moving slowly, so buyers typically have more room to negotiate on a 2023 Ford Bronco.
How much can you negotiate on a 2023 Ford Bronco?
Negotiating leverage rates 73/100 (strong). ~158 days of national supply and listings typically ~4% above fair price — strong leverage to negotiate.
What does the dealer pay for a 2023 Ford Bronco?
The estimated dealer cost (invoice) is roughly $47,026–$49,070 — its $51,115 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
Keep researching
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 8/2/2026. Estimates only; your price depends on condition, options, and location.