Negotiating leverage
44
moderate leverage / 100
~66 days of national supply — moderate negotiating leverage.
Ridekick price intelligence
2021 Ford F-150 Price: Fair Market Value & MSRP
A mileage-adjusted read of comparable active listings—not a quote for a specific VIN, trim, condition, or location.
Fair market price
$35,696
Inside the middle half of current listings.
Price intelligence
A map of today's market
Fair price is in the typical market range
$14,995$51,496
- Typical market range
- $27,450–$38,180
- Ridekick fair price
- $35,696
- Original MSRP range
- $40,160–$74,600
Middle 50% of active listings
Mileage-adjusted estimate
7 sourced trims when new
Buyer context
Market pulse
Signals to help you frame a conversation—not a promise about a particular vehicle or dealer.
National supply
66
days of supply
Buyer's market
Inventory is moving slowly, so buyers typically have more room to negotiate on a 2021 Ford F-150.
Estimated dealer cost (invoice)
$36,947–$38,554
Estimated dealer invoice — about $40,160 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| XL | $29,091 | $40,160 | $36,947–$38,554 |
| XLT | $35,175 | $46,290 | $42,587–$44,438 |
| Limited | $38,698 | $74,600 | $68,632–$71,616 |
| King Ranch | $39,275 | $59,755 | $54,975–$57,365 |
| Lariat | $39,876 | $50,980 | $46,902–$48,941 |
| Platinum | $43,215 | $62,535 | $57,532–$60,034 |
| Raptor | $61,877 | $64,145 | $59,013–$61,579 |
Trim comparison
How each trim is priced
Estimated dealer cost Original MSRP Fair price
Trim
$25,450$51,846$78,241
Fair priceXL
$29,091
XL: fair price $29,091, original MSRP $40,160, estimated dealer cost $36,947 to $38,554.
XLT
$35,175
XLT: fair price $35,175, original MSRP $46,290, estimated dealer cost $42,587 to $44,438.
Limited
$38,698
Limited: fair price $38,698, original MSRP $74,600, estimated dealer cost $68,632 to $71,616.
King Ranch
$39,275
King Ranch: fair price $39,275, original MSRP $59,755, estimated dealer cost $54,975 to $57,365.
Lariat
$39,876
Lariat: fair price $39,876, original MSRP $50,980, estimated dealer cost $46,902 to $48,941.
Platinum
$43,215
Platinum: fair price $43,215, original MSRP $62,535, estimated dealer cost $57,532 to $60,034.
Raptor
$61,877
Raptor: fair price $61,877, original MSRP $64,145, estimated dealer cost $59,013 to $61,579.
All marks use the same price scale. Dealer cost is an estimate; original MSRP and fair price are shown for context, not as a guarantee of a particular vehicle’s price.
Out-the-door price by state
Out-the-door for a 2021 Ford F-150 runs about $37,238 in MT to $40,401 in NJ — fair price plus state tax, title, registration, and a typical dealer doc fee.
| State | Sales/use tax | Doc + title + reg | Out-the-door |
|---|---|---|---|
| CA | $2,677 | $110+ | $39,714 |
| TX | $2,308 | $332 | $39,567 |
| FL | $2,216 | $1,074+ | $40,217 |
| NY | $1,477 | $371 | $38,775 |
| PA | $2,216 | $587 | $39,730 |
| IL | $2,308 | $683 | $39,918 |
| OH | $2,123 | $444 | $39,494 |
| GA | $2,585 | $637 | $40,149 |
| NC | $1,108 | $793 | $38,828 |
| WA | $2,400 | $215+ | $39,542 |
| OR | $0 | $525 | $37,452 |
Estimates using each state's base tax rate. Local (city/county) taxes can add 1–3% in many areas, dealer doc fees vary, and some states base registration on vehicle value or weight (shown with a "+"). Trade-in tax credits are not included.
Out-the-door price by state: California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, Georgia, North Carolina, Washington, Oregon
Safety & recalls
28 open NHTSA recalls on record for the 2021 Ford F-150.
POWER TRAIN:DRIVELINE:DRIVESHAFT
Ford Motor Company (Ford) is recalling certain 2021-2022 F-150 vehicles. Underbody heat and noise insulators may loosen and contact the aluminum driveshaft, which could damage the driveshaft and cause it to fracture.
Remedy: Dealers will inspect and repair the driveshaft as necessary, and properly attach the underbody insulators, free of charge. Owner notification letters were mailed February 4, 2022. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 21S56.
Campaign 21V986000 · 16/12/2021
VISIBILITY:WINDSHIELD:CRITICAL FASTENERS
Ford Motor Company (Ford) is recalling certain 2021 F-150 and 2020-2021 F-250, F-350, F-450, and F-550 Super Duty vehicles. During manufacturing, the windshield may not have been properly bonded to the vehicle, allowing it to detach in a crash. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard (FMVSS) number 212, "Windshield Mounting."
Remedy: Ford will notify owners, and dealers will remove and reinstall the windshield, free of charge. The recall began April 16, 2021. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 21C06.
Campaign 21V090000 · 18/02/2021
AIR BAGS:SENSOR:SIDE IMPACT
Ford Motor Company (Ford) is recalling certain 2022 Super Duty F-250, F-350, 2021 F-150, Expedition, and Lincoln Navigator vehicles. The front-door side impact pressure sensor modules may have been damaged during supplier assembly, which can cause the side impact air bags to not deploy properly in a crash. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 214, "Side Impact Protection."
Remedy: Dealers will replace the driver and passenger front door side impact sensors, free of charge. Owner notification letters were mailed November 3, 2021. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 21C26.
Campaign 21V805000 · 15/10/2021
SERVICE BRAKES, HYDRAULIC
Ford Motor Company (Ford) is recalling certain 2021 F-150 vehicles. The electronic brake booster may leak brake fluid into the electronic control unit, which could result in reduced braking performance.
Remedy: Dealers will replace the electronic brake booster assembly, free of charge. Owner notification letters were mailed on July 28, 2021. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 21S33.
Campaign 21V533000 · 15/07/2021
SEAT BELTS:FRONT:WEBBING
Ford Motor Company (Ford) is recalling certain 2021 F-150 Super Cab vehicles. The front seatbelt webbing may be incorrectly routed.
Remedy: Owners are advised to perform a preliminary self-inspection of the front seatbelts. If the passenger-side seatbelt fails inspection, owners should not use the passenger seat until the repair is performed. If the driver-side seatbelt fails inspection, owners should not drive their vehicle until the repair is performed. Dealers will inspect the front seatbelts and, if the webbing is misrouted, will replace the seatbelt retractor and pretensioner, free of charge. Owner notification letters were mailed on October 14, 2021. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 21C20.
Campaign 21V653000 · 23/08/2021
POWER TRAIN:DRIVELINE:DRIVESHAFT
Ford Motor Company (Ford) is recalling certain 2021 F-150 vehicles. The two-piece driveshafts may have been improperly assembled, which could result in driveshaft separation.
Remedy: Dealers will inspect the driveshaft, and replace it if necessary, free of charge. Owner notification letters were mailed on June 15, 2021. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 21S25.
Campaign 21V381000 · 24/05/2021
STEERING:GEAR BOX (OTHER THAN RACK AND PINION)
Ford Motor Company (Ford) is recalling certain 2021 F-150 vehicles. The steering gear may have internal damage, which could result in difficulty steering, or the inability to rotate the steering wheel while driving.
Remedy: Owners are advised to not drive their vehicles until the repair is complete. Vehicles will be towed in for service, and dealers will remove and replace the steering gear, free of charge. Owner notification letters were mailed on June 4, 2021. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 21S28.
Campaign 21V407000 · 29/05/2021
VISIBILITY:WINDSHIELD WIPER/WASHER:MOTOR
Ford Motor Company (Ford) is recalling certain 2021 F-150 vehicles. The front windshield wiper motor may become inoperative, causing the wipers to fail.
Remedy: Dealers will replace the front windshield wiper motor, free of charge. Owner notification letters were mailed June 22, 2023. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 22S12.
Campaign 22V142000 · 11/03/2022
ELECTRICAL SYSTEM: INTEGRATED TRAILER BRAKE CONTROL
Ford Motor Company (Ford) is recalling certain 2021-2022 F-150, 2022 Maverick, Expedition, Lincoln Navigator, F-250, F-350, F-450, and F-550 vehicles. Due to a software error, a towed trailer equipped with an electric or electric-over hydraulic brake system may not brake.
Remedy: Dealers will update the integrated trailer brake control module software, free of charge. Owner notification letters were mailed April 22, 2022. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 22S17.
Campaign 22V193000 · 25/03/2022
POWER TRAIN:AUTOMATIC TRANSMISSION:CONTROL MODULE (TCM/PCM/TECM)
Ford Motor Company (Ford) is recalling certain 2021 F-150 vehicles. The Diagnostic Trouble Code (DTC) for low transmission fluid pressure may falsely activate and cause the transmission to unexpectedly shift into neutral.
Remedy: Dealers will update the Powertrain Control Module (PCM) software, free of charge. Owner notification letters were mailed on April 12, 2022. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 22S15.
Campaign 22V188000 · 25/03/2022
VISIBILITY:WINDSHIELD WIPER/WASHER:LINKAGES
Ford Motor Company (Ford) is recalling certain 2020-2021 F-150, Expedition, 2020-2022 Super Duty F-250, F-350, F-450, F-550, and 2020-2021 Lincoln Navigator vehicles. The windshield wiper arms may break, causing the windshield wipers to fail.
Remedy: Dealers will replace both front windshield wiper arms, free of charge. Interim owner notification letters, informing owners of the safety risk, were mailed on May 24, 2022. Remedy parts are expected to be available 3rd Quarter 2022. Owner notification letters were mailed on October 21, 2022. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 22S26.
Campaign 22V250000 · 14/04/2022
FUEL SYSTEM, GASOLINE:STORAGE
Ford Motor Company (Ford) is recalling one 2021 F-150 vehicle. A single vehicle may have been assembled without a fuel tank front attachment resulting in an unsecured fuel tank attachment strap.
Remedy: Dealers will inspect and repair (if necessary) the fuel tank strap bracket, free of charge. Owner notification letters were mailed July 1, 2022. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 22S42.
Campaign 22V414000 · 10/06/2022
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Questions buyers ask
What is a fair price for a 2021 Ford F-150?
A fair, mileage-adjusted price is about $35,696, within a typical market range of $27,450 to $38,180.
Is the 2021 Ford F-150 cheaper than MSRP?
Yes — its original MSRP was about $40,160, so a fair used price is roughly $4,464 below MSRP.
What is the out-the-door price of a 2021 Ford F-150?
Out-the-door (price plus state tax, title, registration, and a typical doc fee) runs about $37,238 in MT to $40,401 in NJ, depending on your state. Local taxes can add more.
Is now a good time to buy a 2021 Ford F-150?
There are about 66 days of national market supply for the 2021 Ford F-150 — Inventory is moving slowly, so buyers typically have more room to negotiate on a 2021 Ford F-150.
How much can you negotiate on a 2021 Ford F-150?
Negotiating leverage rates 44/100 (moderate). ~66 days of national supply — moderate negotiating leverage.
What does the dealer pay for a 2021 Ford F-150?
The estimated dealer cost (invoice) is roughly $36,947–$38,554 — its $40,160 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 7/31/2026. Estimates only; your price depends on condition, options, and location.