Negotiating leverage
57
strong leverage / 100
~85 days of national supply — strong leverage to negotiate.
Ridekick price intelligence
2024 Ford F-150 Price: Fair Market Value & MSRP
A mileage-adjusted read of comparable active listings—not a quote for a specific VIN, trim, condition, or location.
Fair market price
$48,470
Inside the middle half of current listings.
Price intelligence
A map of today's market
Fair price is in the typical market range
$26,900$77,852
- Typical market range
- $40,047–$55,406
- Ridekick fair price
- $48,470
- Original MSRP range
- $37,065–$92,790
Middle 50% of active listings
Mileage-adjusted estimate
8 sourced trims when new
Buyer context
Market pulse
Signals to help you frame a conversation—not a promise about a particular vehicle or dealer.
National supply
85
days of supply
Buyer's market
Inventory is moving slowly, so buyers typically have more room to negotiate on a 2024 Ford F-150.
Estimated dealer cost (invoice)
$34,100–$35,582
Estimated dealer invoice — about $37,065 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| STX | $40,726 | $64,590 | $59,423–$62,006 |
| XLT | $43,168 | $54,050 | $49,726–$51,888 |
| XL | $46,460 | $37,065 | $34,100–$35,582 |
| Tremor | $54,501 | $75,980 | $69,902–$72,941 |
| Lariat | $55,470 | $65,305 | $60,081–$62,693 |
| Platinum | $63,359 | $73,735 | $67,836–$70,786 |
| Raptor | $82,452 | $78,440 | $72,165–$75,302 |
| king-ranch | — | $92,790 | $85,367–$89,078 |
Trim comparison
How each trim is priced
Estimated dealer cost Original MSRP Fair price
Trim
$29,405$63,445$97,485
Fair priceSTX
$40,726
STX: fair price $40,726, original MSRP $64,590, estimated dealer cost $59,423 to $62,006.
XLT
$43,168
XLT: fair price $43,168, original MSRP $54,050, estimated dealer cost $49,726 to $51,888.
XL
$46,460
XL: fair price $46,460, original MSRP $37,065, estimated dealer cost $34,100 to $35,582.
Tremor
$54,501
Tremor: fair price $54,501, original MSRP $75,980, estimated dealer cost $69,902 to $72,941.
Lariat
$55,470
Lariat: fair price $55,470, original MSRP $65,305, estimated dealer cost $60,081 to $62,693.
Platinum
$63,359
Platinum: fair price $63,359, original MSRP $73,735, estimated dealer cost $67,836 to $70,786.
Raptor
$82,452
Raptor: fair price $82,452, original MSRP $78,440, estimated dealer cost $72,165 to $75,302.
king-ranch
—
king-ranch: fair price not available, original MSRP $92,790, estimated dealer cost $85,367 to $89,078.
Some fair prices are above the original MSRP. MSRP is the original sticker price for the same trim; a current used-market estimate can be higher. This reflects today’s comparable listings—not a dealer quote.
Out-the-door price by state
Out-the-door for a 2024 Ford F-150 runs about $48,572 in MT to $52,487 in NJ — fair price plus state tax, title, registration, and a typical dealer doc fee.
| State | Sales/use tax | Doc + title + reg | Out-the-door |
|---|---|---|---|
| CA | $3,499 | $110+ | $51,870 |
| TX | $3,016 | $332 | $51,609 |
| FL | $2,896 | $1,074+ | $52,231 |
| NY | $1,930 | $371 | $50,562 |
| PA | $2,896 | $587 | $51,744 |
| IL | $3,016 | $683 | $51,960 |
| OH | $2,775 | $444 | $51,480 |
| GA | $3,378 | $637 | $52,276 |
| NC | $1,448 | $793 | $50,502 |
| WA | $3,137 | $215+ | $51,613 |
| OR | $0 | $525 | $48,786 |
Estimates using each state's base tax rate. Local (city/county) taxes can add 1–3% in many areas, dealer doc fees vary, and some states base registration on vehicle value or weight (shown with a "+"). Trade-in tax credits are not included.
Out-the-door price by state: California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, Georgia, North Carolina, Washington, Oregon
Safety & recalls
10 open NHTSA recalls on record for the 2024 Ford F-150.
STEERING:COLUMN
Ford Motor Company (Ford) is recalling certain 2024 F-150 vehicles. The steering column lower shaft may have been secured to the steering gear assembly with an incorrect fastener, which can result in the separation of steering components and cause a loss of steering control.
Remedy: Dealers will replace the lower steering shaft fastener, free of charge. Owner notification letters were mailed May 22, 2024. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 24S32.
Campaign 24V329000 · 10/05/2024
VISIBILITY:WINDSHIELD
Ford Motor Company (Ford) is recalling certain 2024 F-150 vehicles. The windshield may not have been properly bonded to the vehicle, allowing it to detach during a crash. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 212, "Windshield Mounting."
Remedy: Dealers will remove and reinstall the windshield, free of charge. Owner notification letters were mailed July 10, 2024. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 24C20.
Campaign 24V486000 · 28/06/2024
ENGINE AND ENGINE COOLING:ENGINE:OIL/LUBRICATION
Ford Motor Company (Ford) is recalling certain 2024-2025 F-150, 2024 Expedition and 2024 Lincoln Navigator vehicles equipped with a 3.5L GTDI engine. The engines may have a misaligned engine cup plug, which can result in a rapid oil leak.
Remedy: Dealers will inspect the engine cup plug alignment, and replace the plug if necessary, free of charge. Owner notification letters were mailed on May 23, 2024. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 24S70.
Campaign 24V851000 · 20/12/2024
EQUIPMENT:OTHER:LABELS
Ford Motor Company (Ford) is recalling certain 2020-2025 Explorer, Lincoln Aviator, 2020-2024 Escape, Lincoln Corsair, 2018-2024 F-150, Expedition and Lincoln Navigator vehicles. The air bag warning label may be missing from the dashboard. As such, these vehicles fail to comply with the requirement Federal Motor Vehicle Safety Standard number 208, "Occupant Crash Protection."
Remedy: Ford will mail owners the warning labels, free of charge. Owner notification letters were mailed December 19, 2024. Owners may call Ford customer service at 1-866-436-7332. Ford's number for this recall is 24C39.
Campaign 24V852000 · 08/11/2024
STEERING
Ford Motor Company (Ford) is recalling certain 2024 F-150 vehicles. The steering gear assembly may have been assembled with an incorrect rack, which can cause the gears to fracture.
Remedy: Dealers will replace the steering gear assembly, free of charge. Owner notification letters were mailed February 19, 2025. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 25S04.
Campaign 25V022000 · 17/01/2025
POWER TRAIN:AUTOMATIC TRANSMISSION:FLUID/LUBRICANT:VALVES/VALVE BODY
Ford Motor Company (Ford) is recalling certain 2024-2025 F-150, Bronco, 2024 Ranger, 2025 Mustang, Explorer, and Aviator vehicles. The transmission valve body may have been machined incorrectly, which can cause reverse gear failure, or unexpected forward movement in reverse or neutral gear.
Remedy: Dealers will replace the transmission main control valve body, free of charge. Owner notification letters were mailed April 11, 2025. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 25S19.
Campaign 25V164000 · 14/03/2025
ENGINE AND ENGINE COOLING:ENGINE:OIL/LUBRICATION
Ford Motor Company (Ford) is recalling certain 2024-2025 F-150, Expedition, and 2024 Lincoln Navigator vehicles equipped with 3.5L GTDI engines. The engine may have a misaligned engine cup plug, which can result in a rapid oil leak.
Remedy: Dealers will inspect the engine cup plug alignment, and replace the plug if necessary, free of charge. Owner notification letters were mailed May 22, 2025. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 25S30.
Campaign 25V198000 · 28/03/2025
BACK OVER PREVENTION:SOFTWARE
Ford Motor Company (Ford) is recalling certain 2021-2024 Bronco, F-150, 2021-2024 Edge, 2022-2025 Escape, F-250, F-350, F-450, F-550, F-600, 2022-2024 Expedition, 2022-2025 Transit, 2021-2023 Mach-E, 2024 Ranger, Mustang, 2021-2023 Lincoln Nautilus, 2022-2024 Navigator, and 2023-2024 Corsair vehicles. A software error may cause the rearview camera image to delay, freeze, or not display when the vehicle is in reverse.
Remedy: The accessory protocol interface module (APIM) software will be updated by a dealer or through an over-the-air update, free of charge. This will be a phased campaign, with the remedy becoming available in different phases based on model and model years. Interim letters notifying owners of the safety risk were mailed on June 26, 2025. Additional letters will be mailed once the final remedy is available on each phase. Owner notification letters were sent on October 8, 2025. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 25S49.
Campaign 25V315000 · 09/05/2025
POWER TRAIN:AXLE HUBS
Ford Motor Company (Ford) is recalling certain 2023-2025 F-150 vehicles equipped with the Trailer Tow Max Duty package and a 9.75-inch heavy duty axle with a 3/4 float axle design. The rear axle hub bolt may fatigue and break, which can result in damage to the axle hub splines.
Remedy: Dealers will replace the left and right rear axle shaft assemblies, free of charge. This is a phased recall. Ford owners will receive letters in multiple phases, beginning August 2025 through Winter 2025. Phase 1 will include 2023 F-150 model year vehicles. Phase 2 will include 2025 F-150 model year vehicles and Phase 3 will include 2024 F-150 model year vehicles. Interim owner notification letters informing owners of the safety risk were mailed August 22, 2025. Owner notification letters were mailed August 22, 2025. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 25S82. This recall expands previous NHTSA recall number 23V896.
Campaign 25V512000 · 08/08/2025
ELECTRICAL SYSTEM: INTEGRATED TRAILER BRAKE CONTROL
Ford Motor Company (Ford) is recalling certain 2021-2026 F-150, 2022-2026 F-250 SD, F-350 SD, F-450 SD, F-550 SD, Maverick, 2024-2026 Ranger, 2023-2026 F-600 SD, 2022-2027 Lincoln Navigator, Expedition, and 2026 E-Transit vehicles. When towing a trailer, the integrated trailer module (ITRM) may lose communication with the vehicle, possibly causing a loss of brake and turn signal lights, or a loss of brake function. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 108, " Lamps, Reflective Devices, and Associated Equipment."
Remedy: The integrated trailer module software will be updated by a dealer, or through an over-the-air (OTA) update, free of charge. Owner notification letters were mailed March 25, 2026. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 26C10. Vehicle Identification Numbers (VINs) involved in this recall will be searchable on NHTSA.gov beginning March 17, 2026.
Campaign 26V104000 · 20/02/2026
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Questions buyers ask
What is a fair price for a 2024 Ford F-150?
A fair, mileage-adjusted price is about $48,470, within a typical market range of $40,047 to $55,406.
What is the out-the-door price of a 2024 Ford F-150?
Out-the-door (price plus state tax, title, registration, and a typical doc fee) runs about $48,572 in MT to $52,487 in NJ, depending on your state. Local taxes can add more.
Is now a good time to buy a 2024 Ford F-150?
There are about 85 days of national market supply for the 2024 Ford F-150 — Inventory is moving slowly, so buyers typically have more room to negotiate on a 2024 Ford F-150.
How much can you negotiate on a 2024 Ford F-150?
Negotiating leverage rates 57/100 (strong). ~85 days of national supply — strong leverage to negotiate.
What does the dealer pay for a 2024 Ford F-150?
The estimated dealer cost (invoice) is roughly $34,100–$35,582 — its $37,065 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 8/1/2026. Estimates only; your price depends on condition, options, and location.