Negotiating leverage
39
moderate leverage / 100
~58 days of national supply — moderate negotiating leverage.
Ridekick price intelligence
2023 Ford Maverick Price: Fair Market Value & MSRP
A mileage-adjusted read of comparable active listings—not a quote for a specific VIN, trim, condition, or location.
Fair market price
$27,302
Inside the middle half of current listings.
Price intelligence
A map of today's market
Fair price is in the typical market range
$18,795$34,995
- Typical market range
- $24,871–$28,913
- Ridekick fair price
- $27,302
- Original MSRP range
- $22,595–$28,355
Middle 50% of active listings
Mileage-adjusted estimate
3 sourced trims when new
Buyer context
Market pulse
Signals to help you frame a conversation—not a promise about a particular vehicle or dealer.
National supply
58
days of supply
Balanced market
Supply and demand are roughly balanced for the 2023 Ford Maverick.
Estimated dealer cost (invoice)
$20,787–$21,691
Estimated dealer invoice — about $22,595 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| XL | $24,311 | $22,595 | $20,787–$21,691 |
| XLT | $26,564 | $24,855 | $22,867–$23,861 |
| Lariat | $29,485 | $28,355 | $26,087–$27,221 |
Trim comparison
How each trim is priced
Estimated dealer cost Original MSRP Fair price
Trim
$20,091$25,136$30,181
Fair priceXL
$24,311
XL: fair price $24,311, original MSRP $22,595, estimated dealer cost $20,787 to $21,691.
XLT
$26,564
XLT: fair price $26,564, original MSRP $24,855, estimated dealer cost $22,867 to $23,861.
Lariat
$29,485
Lariat: fair price $29,485, original MSRP $28,355, estimated dealer cost $26,087 to $27,221.
Some fair prices are above the original MSRP. MSRP is the original sticker price for the same trim; a current used-market estimate can be higher. This reflects today’s comparable listings—not a dealer quote.
Out-the-door price by state
Out-the-door for a 2023 Ford Maverick runs about $27,613 in MT to $30,138 in NJ — fair price plus state tax, title, registration, and a typical dealer doc fee.
| State | Sales/use tax | Doc + title + reg | Out-the-door |
|---|---|---|---|
| CA | $1,979 | $110+ | $29,391 |
| TX | $1,706 | $332 | $29,340 |
| FL | $1,638 | $1,074+ | $30,014 |
| NY | $1,092 | $371 | $28,765 |
| PA | $1,638 | $587 | $29,527 |
| IL | $1,706 | $683 | $29,691 |
| OH | $1,570 | $444 | $29,316 |
| GA | $1,911 | $637 | $29,850 |
| NC | $819 | $793 | $28,914 |
| WA | $1,775 | $215+ | $29,292 |
| OR | $0 | $525 | $27,827 |
Estimates using each state's base tax rate. Local (city/county) taxes can add 1–3% in many areas, dealer doc fees vary, and some states base registration on vehicle value or weight (shown with a "+"). Trade-in tax credits are not included.
Out-the-door price by state: California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, Georgia, North Carolina, Washington, Oregon
Safety & recalls
21 open NHTSA recalls on record for the 2023 Ford Maverick.
EXTERIOR LIGHTING:TAIL LIGHTS
Ford Motor Company (Ford) is recalling certain 2023 Maverick vehicles. A missing electrical circuit may cause the trailer taillights to not illuminate as intended when utilizing the vehicle trailer tow electrical connector. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 108, " Lamps, Reflective Devices, and Associated Equipment."
Remedy: Dealers will add an electrical circuit to the engine bay wiring harness, free of charge. Owner notification letters were mailed June 9, 2023. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 23C04.
Campaign 23V160000 · 10/03/2023
ENGINE
Ford Motor Company (Ford) is recalling certain 2020-2023 Escape, 2022-2023 Maverick, and 2021-2023 Corsair vehicles equipped with 2.5L HEV or PHEV engines. In the event of an engine failure, engine oil and fuel vapor may be released into the engine compartment and accumulate near ignition sources such as hot engine or exhaust components, possibly resulting in an engine compartment fire.
Remedy: Owners are advised to park and shut off the engine as quickly as possible if they hear unexpected engine noises, notice a reduction in vehicle power, or see smoke. Dealers will replace the engine long-block in 2023 Escape and Corsair vehicles. For the other vehicles, dealers will update the powertrain control module software. If a connecting rod bearing failure is detected, dealers will replace the engine long-block. All inspections and repairs will be performed free of charge. Owner notification letters were mailed on June 14, 2024. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 23S27. This recall expands and replaces recall number 22V-484. Vehicles previously repaired under 22V-484 will need to have the new remedy completed.
Campaign 23V380000 · 26/05/2023
EXTERIOR LIGHTING:TURN SIGNAL:BULBS
Ford Motor Company (Ford) is recalling certain 2022-2024 Maverick vehicles. In the event that one of the rear turn signals stops working, the vehicle will not adjust the turn signal flash rate frequency to warn the driver that a turn signal is not working correctly. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 108, "Lamps, Reflective Devices, and Associated Equipment."
Remedy: Dealers will update the body control module software, free of charge. Owner notification letters were mailed January 16, 2024. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 23C41.
Campaign 23V848000 · 15/12/2023
ELECTRICAL SYSTEM: INSTRUMENT CLUSTER/PANEL
Ford Motor Company (Ford) is recalling certain 2022-2023 Maverick Hybrid vehicles. The Instrument Panel Cluster may not properly illuminate warning lights or gauges. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard numbers 101, "Control and Displays," and 102, "Transmission shift position sequence, starter interlock, and transmission braking effect" as well as FMVSS numbers 105, 108, and 208.
Remedy: Dealers will update the instrument panel cluster software, free of charge. Owner notification letters were mailed March 26, 2024. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 24C01.
Campaign 24V140000 · 23/02/2024
TIRES
Ford Motor Company (Ford) is recalling certain 2023 Maverick and Bronco Sport vehicles. The tires may have been manufactured incorrectly, which may result in a loss of vehicle handling and control.
Remedy: Dealers will inspect and replace the tires, as necessary, free of charge. Owner notification letters were mailed April 5, 2024. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 24S20.
Campaign 24V223000 · 22/03/2024
ELECTRICAL SYSTEM:BODY CONTROL MODULE/BCM
Ford Motor Company (Ford) is recalling certain 2021-2024 Bronco Sport and 2022-2023 Maverick vehicles. The body and power train control modules may fail to detect a change in the 12-volt battery state of charge.
Remedy: Dealers will recalibrate the body control module and power train control module, free of charge. Owner notification letters were mailed on June 4, 2024. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 24S24.
Campaign 24V267000 · 12/04/2024
EXTERIOR LIGHTING:TAIL LIGHTS
Ford Motor Company (Ford) is recalling certain 2022-2024 Maverick vehicles. The Body Control Module (BCM) may inadvertently deactivate one or both rear tail lights.
Remedy: Dealers will update the BCM software, free of charge. Owner notification letters were mailed May 10, 2024. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 24S24.
Campaign 24V293000 · 26/04/2024
POWER TRAIN:AUTOMATIC TRANSMISSION:CONTROL MODULE (TCM/PCM/TECM)
Ford Motor Company (Ford) is recalling certain 2022-2024 Maverick, 2020-2022 Escape, and 2021-2022 Lincoln Corsair vehicles. The Hybrid Powertrain Control Module (HPCM) software may cause the vehicle to shift into neutral unexpectedly, causing a loss of drive power.
Remedy: Dealers will update the HPCM software, free of charge. Owner notification letters were mailed May 22, 2024. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 24S33.
Campaign 24V330000 · 10/05/2024
VISIBILITY:WINDSHIELD WIPER/WASHER:MOTOR
Ford Motor Company (Ford) is recalling certain 2023-2024 Maverick, Ford Bronco Sport, and Mustang Mach-E vehicles. The front windshield wiper motor may become inoperative, causing the wipers to fail.
Remedy: Dealers will inspect and replace the windshield wiper motor as necessary, free of charge. Owner notification letters were mailed on December 6, 2024. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 24S51.
Campaign 24V594000 · 09/08/2024
BACK OVER PREVENTION:SOFTWARE
Ford Motor Company (Ford) is recalling certain 2022-2024 Ford Maverick vehicles equipped with Connected Touch Radios (CTR). The rearview camera image may freeze when the vehicle is in reverse.
Remedy: Dealers will update the Connected Touch Radio (CTR) software, free of charge. Owner notification letters were mailed on March 21, 2025. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 24S59.
Campaign 24V684000 · 13/09/2024
ELECTRICAL SYSTEM:12V/24V/48V BATTERY
Ford Motor Company (Ford) is recalling certain 2021-2023 Bronco Sport and 2022-2023 Maverick vehicles. The 12-volt battery may experience degradation and suddenly fail.
Remedy: Dealers will inspect and if necessary, replace the 12-volt battery, free of charge. Owner notification letters were mailed May 2, 2025. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 25S02. Vehicles in this recall were previously repaired under 24V-267 and will need to have the new remedy completed.
Campaign 25V019000 · 17/01/2025
EXTERIOR LIGHTING:TURN SIGNAL
Ford Motor Company (Ford) is recalling certain 2022-2024 Maverick vehicles previously repaired incorrectly under recall number 23V-848. In the event that one of the rear turn signals stops working, the vehicle will not adjust the turn signal flash rate frequency to warn the driver that a turn signal has failed. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 108, "Lamps, Reflective Devices, and Associated Equipment."
Remedy: Dealers will update the body control module software, free of charge. Owner notification letters were mailed March 27, 2025. Owners may contact Ford customer service at 866-436-7332. Ford's number for this recall is 25C04.
Campaign 25V094000 · 14/02/2025
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Questions buyers ask
What is a fair price for a 2023 Ford Maverick?
A fair, mileage-adjusted price is about $27,302, within a typical market range of $24,871 to $28,913.
What is the out-the-door price of a 2023 Ford Maverick?
Out-the-door (price plus state tax, title, registration, and a typical doc fee) runs about $27,613 in MT to $30,138 in NJ, depending on your state. Local taxes can add more.
Is now a good time to buy a 2023 Ford Maverick?
There are about 58 days of national market supply for the 2023 Ford Maverick — Supply and demand are roughly balanced for the 2023 Ford Maverick.
How much can you negotiate on a 2023 Ford Maverick?
Negotiating leverage rates 39/100 (moderate). ~58 days of national supply — moderate negotiating leverage.
What does the dealer pay for a 2023 Ford Maverick?
The estimated dealer cost (invoice) is roughly $20,787–$21,691 — its $22,595 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
Keep researching
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 8/2/2026. Estimates only; your price depends on condition, options, and location.