Negotiating leverage
40
moderate leverage / 100
~58 days of national supply and listings typically ~0% above fair price — moderate negotiating leverage.
Ridekick price intelligence
2024 Ford Maverick Price: Fair Market Value & MSRP
A mileage-adjusted read of comparable active listings—not a quote for a specific VIN, trim, condition, or location.
Fair market price
$30,028
Inside the middle half of current listings.
Price intelligence
A map of today's market
Fair price is in the typical market range
$20,889$38,995
- Typical market range
- $27,771–$32,543
- Ridekick fair price
- $30,028
- Original MSRP range
- $23,920–$34,960
Middle 50% of active listings
Mileage-adjusted estimate
3 sourced trims when new
Buyer context
Market pulse
Signals to help you frame a conversation—not a promise about a particular vehicle or dealer.
National supply
58
days of supply
Balanced market
Supply and demand are roughly balanced for the 2024 Ford Maverick.
Estimated dealer cost (invoice)
$22,006–$22,963
Estimated dealer invoice — about $23,920 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| XL | $26,408 | $23,920 | $22,006–$22,963 |
| XLT | $28,912 | $26,315 | $24,210–$25,262 |
| Lariat | $32,925 | $34,960 | $32,163–$33,562 |
Trim comparison
How each trim is priced
Estimated dealer cost Original MSRP Fair price
Trim
$20,970$28,483$35,996
Fair priceXL
$26,408
XL: fair price $26,408, original MSRP $23,920, estimated dealer cost $22,006 to $22,963.
XLT
$28,912
XLT: fair price $28,912, original MSRP $26,315, estimated dealer cost $24,210 to $25,262.
Lariat
$32,925
Lariat: fair price $32,925, original MSRP $34,960, estimated dealer cost $32,163 to $33,562.
Some fair prices are above the original MSRP. MSRP is the original sticker price for the same trim; a current used-market estimate can be higher. This reflects today’s comparable listings—not a dealer quote.
Out-the-door price by state
Out-the-door for a 2024 Ford Maverick runs about $29,948 in MT to $32,628 in NJ — fair price plus state tax, title, registration, and a typical dealer doc fee.
| State | Sales/use tax | Doc + title + reg | Out-the-door |
|---|---|---|---|
| CA | $2,149 | $110+ | $31,896 |
| TX | $1,852 | $332 | $31,821 |
| FL | $1,778 | $1,074+ | $32,489 |
| NY | $1,185 | $371 | $31,193 |
| PA | $1,778 | $587 | $32,002 |
| IL | $1,852 | $683 | $32,172 |
| OH | $1,704 | $444 | $31,785 |
| GA | $2,075 | $637 | $32,349 |
| NC | $889 | $793 | $31,319 |
| WA | $1,926 | $215+ | $31,778 |
| OR | $0 | $525 | $30,162 |
Estimates using each state's base tax rate. Local (city/county) taxes can add 1–3% in many areas, dealer doc fees vary, and some states base registration on vehicle value or weight (shown with a "+"). Trade-in tax credits are not included.
Out-the-door price by state: California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, Georgia, North Carolina, Washington, Oregon
Safety & recalls
15 open NHTSA recalls on record for the 2024 Ford Maverick.
EXTERIOR LIGHTING:TURN SIGNAL:BULBS
Ford Motor Company (Ford) is recalling certain 2022-2024 Maverick vehicles. In the event that one of the rear turn signals stops working, the vehicle will not adjust the turn signal flash rate frequency to warn the driver that a turn signal is not working correctly. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 108, "Lamps, Reflective Devices, and Associated Equipment."
Remedy: Dealers will update the body control module software, free of charge. Owner notification letters were mailed January 16, 2024. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 23C41.
Campaign 23V848000 · 15/12/2023
FUEL SYSTEM, GASOLINE:STORAGE:TANK ASSEMBLY
Ford Motor Company (Ford) is recalling certain 2024 Maverick vehicles. The fuel tanks may have an open pinch joint between the two molds, which can allow fuel to leak.
Remedy: Owners are advised to park and shut off the engine immediately if a fuel leak is detected or the Malfunction Indicator Lamp illuminates. Dealers will replace the fuel tanks, free of charge. Owner notification letters were mailed on July 10, 2024. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 24S17.
Campaign 24V185000 · 08/03/2024
EQUIPMENT:OTHER:LABELS
Ford Motor Company (Ford) is recalling certain 2024 Maverick vehicles. The tire and loading information label may state the incorrect vehicle capacity, tire pressure, and spare tire size. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 110, "Tire Selection and Rims."
Remedy: Ford will mail new labels, free of charge. Owner notification letters were mailed May 1, 2024. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 24C08.
Campaign 24V266000 · 12/04/2024
EXTERIOR LIGHTING:TAIL LIGHTS
Ford Motor Company (Ford) is recalling certain 2022-2024 Maverick vehicles. The Body Control Module (BCM) may inadvertently deactivate one or both rear tail lights.
Remedy: Dealers will update the BCM software, free of charge. Owner notification letters were mailed May 10, 2024. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 24S24.
Campaign 24V293000 · 26/04/2024
POWER TRAIN:AUTOMATIC TRANSMISSION:CONTROL MODULE (TCM/PCM/TECM)
Ford Motor Company (Ford) is recalling certain 2022-2024 Maverick, 2020-2022 Escape, and 2021-2022 Lincoln Corsair vehicles. The Hybrid Powertrain Control Module (HPCM) software may cause the vehicle to shift into neutral unexpectedly, causing a loss of drive power.
Remedy: Dealers will update the HPCM software, free of charge. Owner notification letters were mailed May 22, 2024. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 24S33.
Campaign 24V330000 · 10/05/2024
VISIBILITY:WINDSHIELD WIPER/WASHER:MOTOR
Ford Motor Company (Ford) is recalling certain 2023-2024 Maverick, Ford Bronco Sport, and Mustang Mach-E vehicles. The front windshield wiper motor may become inoperative, causing the wipers to fail.
Remedy: Dealers will inspect and replace the windshield wiper motor as necessary, free of charge. Owner notification letters were mailed on December 6, 2024. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 24S51.
Campaign 24V594000 · 09/08/2024
BACK OVER PREVENTION:SOFTWARE
Ford Motor Company (Ford) is recalling certain 2022-2024 Ford Maverick vehicles equipped with Connected Touch Radios (CTR). The rearview camera image may freeze when the vehicle is in reverse.
Remedy: Dealers will update the Connected Touch Radio (CTR) software, free of charge. Owner notification letters were mailed on March 21, 2025. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 24S59.
Campaign 24V684000 · 13/09/2024
CHILD SEAT:VEHICLE TETHER ANCHOR
Ford Motor Company (Ford) is recalling certain 2024 Maverick vehicles. The second-row child seat tether anchors may not properly secure a child seat, due to incomplete thread engagement. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 225, "Child Restraint Anchorage Systems."
Remedy: Dealers will repair the tether anchorage points, free of charge. Owner notification letters were mailed December 4, 2024. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 24C33.
Campaign 24V778000 · 18/10/2024
EXTERIOR LIGHTING:TURN SIGNAL
Ford Motor Company (Ford) is recalling certain 2022-2024 Maverick vehicles previously repaired incorrectly under recall number 23V-848. In the event that one of the rear turn signals stops working, the vehicle will not adjust the turn signal flash rate frequency to warn the driver that a turn signal has failed. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 108, "Lamps, Reflective Devices, and Associated Equipment."
Remedy: Dealers will update the body control module software, free of charge. Owner notification letters were mailed March 27, 2025. Owners may contact Ford customer service at 866-436-7332. Ford's number for this recall is 25C04.
Campaign 25V094000 · 14/02/2025
EXTERIOR LIGHTING:TAIL LIGHTS
Ford Motor Company (Ford) is recalling certain 2022-2024 Maverick vehicles previously repaired incorrectly under recall number 24V-293. The body control module (BCM) may inadvertently deactivate one or both rear tail lights.
Remedy: Dealers will update the body control module software, free of charge. Owner notification letters were mailed March 28, 2025. Owners may contact Ford customer service at 866-436-7332. Ford's number for this recall is 25S07.
Campaign 25V095000 · 14/02/2025
POWER TRAIN:AUTOMATIC TRANSMISSION:CONTROL MODULE (TCM/PCM/TECM)
Ford Motor Company (Ford) is recalling certain 2022-2024 Maverick, 2022 Escape, and 2021-2022 Lincoln Corsair vehicles previously repaired incorrectly under recall number 24V-330. The Hybrid Powertrain Control Module (HPCM) software may cause the vehicle to shift into neutral unexpectedly, causing a loss of drive power.
Remedy: Dealers will update the HPCM software, free of charge. Owner notification letters were mailed April 11, 2025. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 25S16.
Campaign 25V133000 · 28/02/2025
BACK OVER PREVENTION:SOFTWARE
Ford Motor Company (Ford) is recalling certain 2018-2022 Transit Connect, 2019-2020 MKZ, MKX, Edge, Continental, F-150, Nautilus, Fusion, 2019-2023 Ranger, Mustang, 2020-2021 EcoSport, Expedition, Navigator, 2020-2022 Escape, F-250 SD, Corsair, 2020-2023 Aviator, Transit, 2020-2024 Explorer, 2021-2024 Bronco Sport, and 2022-2024 Maverick vehicles. A software error may cause the rearview camera to display a blank image, or the image may remain on the display after the backing event has ended.
Remedy: Dealers will update the rearview camera software, free of charge. Owner notification letters were mailed September 4, 2025. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 25S72.
Campaign 25V442000 · 27/06/2025
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Questions buyers ask
What is a fair price for a 2024 Ford Maverick?
A fair, mileage-adjusted price is about $30,028, within a typical market range of $27,771 to $32,543.
What is the out-the-door price of a 2024 Ford Maverick?
Out-the-door (price plus state tax, title, registration, and a typical doc fee) runs about $29,948 in MT to $32,628 in NJ, depending on your state. Local taxes can add more.
Is now a good time to buy a 2024 Ford Maverick?
There are about 58 days of national market supply for the 2024 Ford Maverick — Supply and demand are roughly balanced for the 2024 Ford Maverick.
How much can you negotiate on a 2024 Ford Maverick?
Negotiating leverage rates 40/100 (moderate). ~58 days of national supply and listings typically ~0% above fair price — moderate negotiating leverage.
What does the dealer pay for a 2024 Ford Maverick?
The estimated dealer cost (invoice) is roughly $22,006–$22,963 — its $23,920 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
Keep researching
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 8/2/2026. Estimates only; your price depends on condition, options, and location.