Real price data
What should you pay for a 2019 Ford Taurus?
Original MSRP
$27,800
When new
Fair market price
$14,626
Mileage-adjusted
Below MSRP
$13,174
A fair used price
Where prices land
25th $11,625 · 75th $17,331 · MSRP $27,800
Spread of current 2019 Ford Taurus listings · 25th–75th percentile marked.
Negotiating leverage
100
out of 100
strong leverage
~101 days of national supply — strong leverage to negotiate.
Ridekick's negotiating-leverage score blends national Market Day Supply with how far listings sit above the mileage-adjusted fair price. Higher means more room to negotiate.
Market demand & negotiating leverage
101days of supply
Buyer's marketInventory is moving slowly, so buyers typically have more room to negotiate on a 2019 Ford Taurus.
National Market Day Supply — how long it would take to sell the current used 2019 Ford Taurus inventory at the recent sales rate (lower means it sells faster). Source: MarketCheck.
Estimated dealer cost (invoice)
$25,576–$26,688
Estimated dealer invoice — about $27,800 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| SEL | $14,785 | $30,230 | $27,812–$29,021 |
| SE | $14,850 | $27,800 | $25,576–$26,688 |
| Limited | $15,913 | $37,310 | $34,325–$35,818 |
| sho | — | $42,975 | $39,537–$41,256 |
- SEL
- $14,785
- SE
- $14,850
- Limited
- $15,913
Safety & recalls
2 open NHTSA recalls on record for the 2019 Ford Taurus.
STRUCTURE:EXTERIOR TRIM
Ford Motor Company (Ford) is recalling certain 2016-2019 Taurus vehicles. The driver and front passenger B-Pillar door trim may detach while driving.
Remedy: Dealers will repair or replace the B-pillar trim as necessary, free of charge. Owner notification letters were mailed February 20, 2026. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 25S91.
Campaign 25V611000 · 12/09/2025
BACK OVER PREVENTION: SENSING SYSTEM: CAMERA
Ford Motor Company (Ford) is recalling certain 2015-2019 Flex, 2015 Explorer, Lincoln MKT, Lincoln MKZ, 2015-2016 C-Max, Escape, Taurus, 2016 Fusion, 2018-2019 Taurus, 2019 Lincoln MKT, Fiesta, and 2020 Mustang vehicles. The rearview camera may display a distorted, intermittent, or blank image when the vehicle is in reverse.
Remedy: Dealers will inspect and replace the rearview camera as necessary, free of charge. Owner notification letters were mailed January 2, 2026. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 25SA9. Vehicle Identification Numbers (VINs) involved in this recall became searchable on NHTSA.gov on October 14, 2025.
Campaign 25V695000 · 13/10/2025
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Frequently asked questions
What is a fair price for a 2019 Ford Taurus?
A fair, mileage-adjusted price is about $14,626, within a typical market range of $11,625 to $17,331.
Is the 2019 Ford Taurus cheaper than MSRP?
Yes — its original MSRP was about $27,800, so a fair used price is roughly $13,174 below MSRP.
Is now a good time to buy a 2019 Ford Taurus?
There are about 101 days of national market supply for the 2019 Ford Taurus — Inventory is moving slowly, so buyers typically have more room to negotiate on a 2019 Ford Taurus.
How much can you negotiate on a 2019 Ford Taurus?
Negotiating leverage rates 100/100 (strong). ~101 days of national supply — strong leverage to negotiate.
What does the dealer pay for a 2019 Ford Taurus?
The estimated dealer cost (invoice) is roughly $25,576–$26,688 — its $27,800 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 6/23/2026. Estimates only; your price depends on condition, options, and location.