Real price data

What should you pay for a 2023 Hyundai Ioniq 5?

Original MSRP

$45,500

When new

Fair market price

$26,881

Mileage-adjusted

Below MSRP

$18,619

A fair used price

Where prices land

$19,998Fair price $26,881$35,597

25th $25,919 · 75th $30,121 · MSRP $45,500

Spread of current 2023 Hyundai Ioniq 5 listings · 25th–75th percentile marked.

Negotiating leverage

47

out of 100

moderate leverage

~42 days of national supply — moderate negotiating leverage.

Ridekick's negotiating-leverage score blends national Market Day Supply with how far listings sit above the mileage-adjusted fair price. Higher means more room to negotiate.

Market demand & negotiating leverage

42days of supply

Balanced market

Supply and demand are roughly balanced for the 2023 Hyundai Ioniq 5.

National Market Day Supply — how long it would take to sell the current used 2023 Hyundai Ioniq 5 inventory at the recent sales rate (lower means it sells faster). Source: MarketCheck.

Estimated dealer cost (invoice)

$41,860$43,680

Estimated dealer invoice — about $45,500 MSRP minus a typical 48% manufacturer margin.

An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.

Fair price by trim

TrimFair priceMSRPEst. dealer cost
SE$24,307$45,500$41,860–$43,680
SEL$25,947$50,950$46,874–$48,912
Limited$29,840$56,500$51,980–$54,240
SE
$24,307
SEL
$25,947
Limited
$29,840

Safety & recalls

3 open NHTSA recalls on record for the 2023 Hyundai Ioniq 5.

POWER TRAIN:DRIVELINE:DRIVESHAFT

Hyundai Motor America (Hyundai) is recalling certain 2023 IONIQ 5, IONIQ 6, and Genesis GV60 vehicles. The rear inner driveshaft may have been improperly heat-treated, allowing it to break under load and resulting in a loss of drive power.

Remedy: Dealers will replace the rear inner driveshaft, free of charge. Owner notification letters were mailed March 29, 2024. Owners may contact Hyundai customer service at 1-855-371-9460. Hyundai's numbers for this recall are 253(H), 017G(G).

Campaign 24V065000 · 01/02/2024

ELECTRICAL SYSTEM:12V/24V/48V BATTERY

Hyundai Motor America (Hyundai) is recalling certain 2022-2024 IONIQ 5, 2023-2024 IONIQ 6, Genesis GV60, Genesis GV70 "Electrified," and Genesis G80 "Electrified" vehicles. The Integrated Charging Control Unit (ICCU) may become damaged and stop charging the 12-Volt battery, which can result in a loss of drive power.

Remedy: This recall is replaced by NHTSA recall number 24V-868. Vehicles already repaired under this recall will need to have the new remedy completed. Dealers will inspect and replace the ICCU and its fuse, as necessary. In addition, dealers will update the ICCU software. All repairs will be performed free of charge. Owner notification letters were mailed April 22, 2024. Owners may contact Hyundai customer service at 1-855-371-9460. Hyundai's number for this recall is 257/021G.

Campaign 24V204000 · 15/03/2024

ELECTRICAL SYSTEM:12V/24V/48V BATTERY

Hyundai Motor America (Hyundai) is recalling certain 2022-2024 IONIQ 5, 2023-2025 IONIQ 6, Genesis GV60, Genesis GV70 "Electrified," and Genesis G80 "Electrified" vehicles. The Integrated Charging Control Unit (ICCU) may become damaged and stop charging the 12-volt battery, which can result in a loss of drive power.

Remedy: Dealers will inspect and replace the ICCU and its fuse, as necessary. In addition, dealers will update the ICCU software. All repairs will be performed free of charge. Owner notification letters were mailed December 20, 2024. Owners may contact Hyundai customer service at 1-855-371-9460 or Genesis customer service at 1-844-340-9741. Hyundai's numbers for this recall are 272 (Hyundai) and 025G (Genesis). This recall expands and replaces previous recall number 24V-204. Vehicles previously repaired under recall 24V-204 will need to have the new remedy completed.

Campaign 24V868000 · 18/11/2024

Source: NHTSA. Contact your dealer to schedule a free recall repair.

Frequently asked questions

What is a fair price for a 2023 Hyundai Ioniq 5?

A fair, mileage-adjusted price is about $26,881, within a typical market range of $25,919 to $30,121.

Is the 2023 Hyundai Ioniq 5 cheaper than MSRP?

Yes — its original MSRP was about $45,500, so a fair used price is roughly $18,619 below MSRP.

Is now a good time to buy a 2023 Hyundai Ioniq 5?

There are about 42 days of national market supply for the 2023 Hyundai Ioniq 5 Supply and demand are roughly balanced for the 2023 Hyundai Ioniq 5.

How much can you negotiate on a 2023 Hyundai Ioniq 5?

Negotiating leverage rates 47/100 (moderate). ~42 days of national supply — moderate negotiating leverage.

What does the dealer pay for a 2023 Hyundai Ioniq 5?

The estimated dealer cost (invoice) is roughly $41,860$43,680 — its $45,500 MSRP minus a typical 48% margin. An estimate; actual invoice varies.

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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 6/23/2026. Estimates only; your price depends on condition, options, and location.