Negotiating leverage
41
moderate leverage / 100
~62 days of national supply — moderate negotiating leverage.
Ridekick price intelligence
2023 Hyundai SANTA CRUZ Price: Fair Market Value & MSRP
A mileage-adjusted read of comparable active listings—not a quote for a specific VIN, trim, condition, or location.
Fair market price
$25,734
Inside the middle half of current listings.
Price intelligence
A map of today's market
Fair price is in the typical market range
$18,625$32,452
- Typical market range
- $23,814–$27,086
- Ridekick fair price
- $25,734
- Original MSRP range
- $25,700–$47,099
Middle 50% of active listings
Mileage-adjusted estimate
6 sourced trims when new
Buyer context
Market pulse
Signals to help you frame a conversation—not a promise about a particular vehicle or dealer.
National supply
62
days of supply
Buyer's market
Inventory is moving slowly, so buyers typically have more room to negotiate on a 2023 Hyundai SANTA CRUZ.
Estimated dealer cost (invoice)
$23,644–$24,672
Estimated dealer invoice — about $25,700 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| SE | $21,998 | $25,700 | $23,644–$24,672 |
| SEL | $24,241 | $29,690 | $27,315–$28,502 |
| Night | $25,775 | $36,060 | $33,175–$34,618 |
| SEL Premium | $26,514 | $37,600 | $34,592–$36,096 |
| Limited | $27,757 | $40,570 | $37,324–$38,947 |
| ultimate | — | $47,099 | $43,331–$45,215 |
Trim comparison
How each trim is priced
Estimated dealer cost Original MSRP Fair price
Trim
$19,990$34,549$49,107
Fair priceSE
$21,998
SE: fair price $21,998, original MSRP $25,700, estimated dealer cost $23,644 to $24,672.
SEL
$24,241
SEL: fair price $24,241, original MSRP $29,690, estimated dealer cost $27,315 to $28,502.
Night
$25,775
Night: fair price $25,775, original MSRP $36,060, estimated dealer cost $33,175 to $34,618.
SEL Premium
$26,514
SEL Premium: fair price $26,514, original MSRP $37,600, estimated dealer cost $34,592 to $36,096.
Limited
$27,757
Limited: fair price $27,757, original MSRP $40,570, estimated dealer cost $37,324 to $38,947.
ultimate
—
ultimate: fair price not available, original MSRP $47,099, estimated dealer cost $43,331 to $45,215.
All marks use the same price scale. Dealer cost is an estimate; original MSRP and fair price are shown for context, not as a guarantee of a particular vehicle’s price.
Out-the-door price by state
Out-the-door for a 2023 Hyundai SANTA CRUZ runs about $26,413 in MT to $28,859 in NJ — fair price plus state tax, title, registration, and a typical dealer doc fee.
| State | Sales/use tax | Doc + title + reg | Out-the-door |
|---|---|---|---|
| CA | $1,892 | $110+ | $28,104 |
| TX | $1,631 | $332 | $28,065 |
| FL | $1,566 | $1,074+ | $28,742 |
| NY | $1,044 | $371 | $27,517 |
| PA | $1,566 | $587 | $28,255 |
| IL | $1,631 | $683 | $28,416 |
| OH | $1,501 | $444 | $28,047 |
| GA | $1,827 | $637 | $28,566 |
| NC | $783 | $793 | $27,678 |
| WA | $1,697 | $215+ | $28,014 |
| OR | $0 | $525 | $26,627 |
Estimates using each state's base tax rate. Local (city/county) taxes can add 1–3% in many areas, dealer doc fees vary, and some states base registration on vehicle value or weight (shown with a "+"). Trade-in tax credits are not included.
Out-the-door price by state: California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, Georgia, North Carolina, Washington, Oregon
Safety & recalls
2 open NHTSA recalls on record for the 2023 Hyundai SANTA CRUZ.
STRUCTURE:BODY:ROOF AND PILLARS
Hyundai Motor America (Hyundai) is recalling certain 2022 Tucson and 2022-2023 Santa Cruz vehicles. The roof moldings may detach.
Remedy: Dealers will inspect and replace, or secure the roof moldings, as necessary, free of charge. Owner notification letters were mailed March 30, 2023. Owners may contact Hyundai customer service at 1-855-371-9460. Hyundai's number for this recall is 241.
Campaign 23V038000 · 31/01/2023
TRAILER HITCHES
Hyundai Motor America (Hyundai) is recalling certain 2019-2023 Santa Fe, 2021-2023 Santa Fe HEV, 2022-2023 Santa Fe Plug-in HEV and Santa Cruz vehicles potentially equipped with a tow hitch harness installed as original equipment, or purchased as an accessory through a Hyundai dealership. Water accumulation on the tow hitch harness module printed circuit board (PCB) may cause an electrical short, which can result in a fire.
Remedy: Owners are advised to park their vehicles outside and away from structures until the remedy is completed. Dealers will install a new fuse and wire extension kit as necessary, free of charge. Owner notification letters were mailed starting May 16, 2023. Owners may contact Hyundai customer service at 1-855-371-9460. Hyundai's number for this recall is 244. This recall is an expansion of previous recall number 22V-633.
Campaign 23V181000 · 17/03/2023
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Questions buyers ask
What is a fair price for a 2023 Hyundai SANTA CRUZ?
A fair, mileage-adjusted price is about $25,734, within a typical market range of $23,814 to $27,086.
What is the out-the-door price of a 2023 Hyundai SANTA CRUZ?
Out-the-door (price plus state tax, title, registration, and a typical doc fee) runs about $26,413 in MT to $28,859 in NJ, depending on your state. Local taxes can add more.
Is now a good time to buy a 2023 Hyundai SANTA CRUZ?
There are about 62 days of national market supply for the 2023 Hyundai SANTA CRUZ — Inventory is moving slowly, so buyers typically have more room to negotiate on a 2023 Hyundai SANTA CRUZ.
How much can you negotiate on a 2023 Hyundai SANTA CRUZ?
Negotiating leverage rates 41/100 (moderate). ~62 days of national supply — moderate negotiating leverage.
What does the dealer pay for a 2023 Hyundai SANTA CRUZ?
The estimated dealer cost (invoice) is roughly $23,644–$24,672 — its $25,700 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 8/26/2026. Estimates only; your price depends on condition, options, and location.