Real price data
What should you pay for a 2024 Hyundai SANTA CRUZ?
Original MSRP
$26,900
When new
Fair market price
$28,349
Mileage-adjusted
Where prices land
25th $25,979 · 75th $30,989 · MSRP $26,900
Spread of current 2024 Hyundai SANTA CRUZ listings · 25th–75th percentile marked.
Negotiating leverage
78
out of 100
strong leverage
~70 days of national supply — strong leverage to negotiate.
Ridekick's negotiating-leverage score blends national Market Day Supply with how far listings sit above the mileage-adjusted fair price. Higher means more room to negotiate.
Market demand & negotiating leverage
70days of supply
Buyer's marketInventory is moving slowly, so buyers typically have more room to negotiate on a 2024 Hyundai SANTA CRUZ.
National Market Day Supply — how long it would take to sell the current used 2024 Hyundai SANTA CRUZ inventory at the recent sales rate (lower means it sells faster). Source: MarketCheck.
Estimated dealer cost (invoice)
$24,748–$25,824
Estimated dealer invoice — about $26,900 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| SE | $24,292 | $26,900 | $24,748–$25,824 |
| SEL | $26,441 | $30,900 | $28,428–$29,664 |
| Night | $29,178 | $38,460 | $35,383–$36,922 |
| XRT | $29,599 | $40,100 | $36,892–$38,496 |
| Limited | $30,965 | $41,320 | $38,014–$39,667 |
- SE
- $24,292
- SEL
- $26,441
- Night
- $29,178
- XRT
- $29,599
- Limited
- $30,965
Safety & recalls
1 open NHTSA recall on record for the 2024 Hyundai SANTA CRUZ.
STEERING:ELECTRIC POWER ASSIST SYSTEM
Hyundai Motor America (Hyundai) is recalling certain 2024 Tucson and Santa Cruz vehicles. The circuit board in the motor-driven power steering assembly may short circuit, resulting in a loss of power steering assist.
Remedy: Dealers will replace the motor-driven power steering electric power pack, free of charge. Owner notification letters were mailed July 11, 2024. Owners may contact Hyundai customer service at 1-855-371-9460. Hyundai's number for this recall is 261.
Campaign 24V412000 · 05/06/2024
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Frequently asked questions
What is a fair price for a 2024 Hyundai SANTA CRUZ?
A fair, mileage-adjusted price is about $28,349, within a typical market range of $25,979 to $30,989.
Is now a good time to buy a 2024 Hyundai SANTA CRUZ?
There are about 70 days of national market supply for the 2024 Hyundai SANTA CRUZ — Inventory is moving slowly, so buyers typically have more room to negotiate on a 2024 Hyundai SANTA CRUZ.
How much can you negotiate on a 2024 Hyundai SANTA CRUZ?
Negotiating leverage rates 78/100 (strong). ~70 days of national supply — strong leverage to negotiate.
What does the dealer pay for a 2024 Hyundai SANTA CRUZ?
The estimated dealer cost (invoice) is roughly $24,748–$25,824 — its $26,900 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 6/24/2026. Estimates only; your price depends on condition, options, and location.