Negotiating leverage
45
moderate leverage / 100
~68 days of national supply — moderate negotiating leverage.
Ridekick price intelligence
2024 Hyundai SANTA CRUZ Price: Fair Market Value & MSRP
A mileage-adjusted read of comparable active listings—not a quote for a specific VIN, trim, condition, or location.
Fair market price
$27,454
Inside the middle half of current listings.
Price intelligence
A map of today's market
Fair price is in the typical market range
$19,992$37,324
- Typical market range
- $24,892–$29,870
- Ridekick fair price
- $27,454
- Original MSRP range
- $26,900–$41,070
Middle 50% of active listings
Mileage-adjusted estimate
5 sourced trims when new
Buyer context
Market pulse
Signals to help you frame a conversation—not a promise about a particular vehicle or dealer.
National supply
68
days of supply
Buyer's market
Inventory is moving slowly, so buyers typically have more room to negotiate on a 2024 Hyundai SANTA CRUZ.
Estimated dealer cost (invoice)
$24,748–$25,824
Estimated dealer invoice — about $26,900 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| SE | $24,178 | $26,900 | $24,748–$25,824 |
| SEL | $25,527 | $30,900 | $28,428–$29,664 |
| Night | $28,822 | $38,460 | $35,383–$36,922 |
| XRT | $29,594 | $39,850 | $36,662–$38,256 |
| Limited | $30,091 | $41,070 | $37,784–$39,427 |
Trim comparison
How each trim is priced
Estimated dealer cost Original MSRP Fair price
Trim
$22,827$32,624$42,421
Fair priceSE
$24,178
SE: fair price $24,178, original MSRP $26,900, estimated dealer cost $24,748 to $25,824.
SEL
$25,527
SEL: fair price $25,527, original MSRP $30,900, estimated dealer cost $28,428 to $29,664.
Night
$28,822
Night: fair price $28,822, original MSRP $38,460, estimated dealer cost $35,383 to $36,922.
XRT
$29,594
XRT: fair price $29,594, original MSRP $39,850, estimated dealer cost $36,662 to $38,256.
Limited
$30,091
Limited: fair price $30,091, original MSRP $41,070, estimated dealer cost $37,784 to $39,427.
All marks use the same price scale. Dealer cost is an estimate; original MSRP and fair price are shown for context, not as a guarantee of a particular vehicle’s price.
Out-the-door price by state
Out-the-door for a 2024 Hyundai SANTA CRUZ runs about $28,177 in MT to $30,740 in NJ — fair price plus state tax, title, registration, and a typical dealer doc fee.
| State | Sales/use tax | Doc + title + reg | Out-the-door |
|---|---|---|---|
| CA | $2,020 | $110+ | $29,996 |
| TX | $1,742 | $332 | $29,940 |
| FL | $1,672 | $1,074+ | $30,612 |
| NY | $1,115 | $371 | $29,352 |
| PA | $1,672 | $587 | $30,125 |
| IL | $1,742 | $683 | $30,291 |
| OH | $1,602 | $444 | $29,912 |
| GA | $1,951 | $637 | $30,454 |
| NC | $836 | $793 | $29,495 |
| WA | $1,811 | $215+ | $29,892 |
| OR | $0 | $525 | $28,391 |
Estimates using each state's base tax rate. Local (city/county) taxes can add 1–3% in many areas, dealer doc fees vary, and some states base registration on vehicle value or weight (shown with a "+"). Trade-in tax credits are not included.
Out-the-door price by state: California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, Georgia, North Carolina, Washington, Oregon
Safety & recalls
1 open NHTSA recall on record for the 2024 Hyundai SANTA CRUZ.
STEERING:ELECTRIC POWER ASSIST SYSTEM
Hyundai Motor America (Hyundai) is recalling certain 2024 Tucson and Santa Cruz vehicles. The circuit board in the motor-driven power steering assembly may short circuit, resulting in a loss of power steering assist.
Remedy: Dealers will replace the motor-driven power steering electric power pack, free of charge. Owner notification letters were mailed July 11, 2024. Owners may contact Hyundai customer service at 1-855-371-9460. Hyundai's number for this recall is 261.
Campaign 24V412000 · 05/06/2024
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Questions buyers ask
What is a fair price for a 2024 Hyundai SANTA CRUZ?
A fair, mileage-adjusted price is about $27,454, within a typical market range of $24,892 to $29,870.
What is the out-the-door price of a 2024 Hyundai SANTA CRUZ?
Out-the-door (price plus state tax, title, registration, and a typical doc fee) runs about $28,177 in MT to $30,740 in NJ, depending on your state. Local taxes can add more.
Is now a good time to buy a 2024 Hyundai SANTA CRUZ?
There are about 68 days of national market supply for the 2024 Hyundai SANTA CRUZ — Inventory is moving slowly, so buyers typically have more room to negotiate on a 2024 Hyundai SANTA CRUZ.
How much can you negotiate on a 2024 Hyundai SANTA CRUZ?
Negotiating leverage rates 45/100 (moderate). ~68 days of national supply — moderate negotiating leverage.
What does the dealer pay for a 2024 Hyundai SANTA CRUZ?
The estimated dealer cost (invoice) is roughly $24,748–$25,824 — its $26,900 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
Keep researching
Know if you’re getting a fair price
Compare the price you’re offered with today’s market data before you buy. Free and on your terms.
Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 9/17/2026. Estimates only; your price depends on condition, options, and location.