Real price data
What should you pay for a 2025 Hyundai SANTA CRUZ?
Original MSRP
$30,250
When new
Fair market price
$30,119
Mileage-adjusted
Below MSRP
$131
A fair used price
Where prices land
25th $27,175 · 75th $34,139 · MSRP $30,250
Spread of current 2025 Hyundai SANTA CRUZ listings · 25th–75th percentile marked.
Negotiating leverage
67
out of 100
strong leverage
~60 days of national supply — strong leverage to negotiate.
Ridekick's negotiating-leverage score blends national Market Day Supply with how far listings sit above the mileage-adjusted fair price. Higher means more room to negotiate.
Market demand & negotiating leverage
60days of supply
Buyer's marketInventory is moving slowly, so buyers typically have more room to negotiate on a 2025 Hyundai SANTA CRUZ.
National Market Day Supply — how long it would take to sell the current used 2025 Hyundai SANTA CRUZ inventory at the recent sales rate (lower means it sells faster). Source: MarketCheck.
Estimated dealer cost (invoice)
$27,830–$29,040
Estimated dealer invoice — about $30,250 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| SE | $26,025 | $30,250 | $27,830–$29,040 |
| SEL | $28,041 | $31,950 | $29,394–$30,672 |
| SEL Activity | $29,153 | $34,700 | $31,924–$33,312 |
| XRT | $33,601 | $40,000 | $36,800–$38,400 |
| Limited | $35,446 | $42,650 | $39,238–$40,944 |
- SE
- $26,025
- SEL
- $28,041
- SEL Activity
- $29,153
- XRT
- $33,601
- Limited
- $35,446
Safety & recalls
3 open NHTSA recalls on record for the 2025 Hyundai SANTA CRUZ.
ELECTRICAL SYSTEM:WIRING
Hyundai Motor America (Hyundai) is recalling certain 2025 Tucson and Santa Cruz vehicles. The console extension wiring assembly may be routed improperly, allowing the transmission to be shifted out of Park without applying the brake pedal.
Remedy: Owners are advised to use the parking brake when parking the vehicle. Dealers will reroute the console extension wiring assembly, free of charge. Owner notification letters were mailed December 17, 2024. Owners may contact Hyundai customer service at 1-855-371-9460. Hyundai's number for this recall is 273.
Campaign 24V877000 · 20/11/2024
AIR BAGS:SIDE/WINDOW:CURTAIN
Hyundai Motor America (Hyundai) is recalling certain 2025 Tucson, 2025-2026 Santa Cruz, Santa Fe, Santa Fe Hybrid, and 2026 Genesis GV70 vehicles. The side curtain air bags may not have been installed properly, which can cause the air bags not to deploy as intended.
Remedy: Dealers will reinstall the side curtain air bags, free of charge. Owner notification letters were mailed beginning December 29, 2025. Owners may contact Hyundai customer service at 1-855-371-9460. Hyundai's numbers for this recall are 289 and 029G. Vehicle Identification Numbers (VINs) involved in this recall became searchable on NHTSA.gov on November 22, 2025.
Campaign 25V809000 · 21/11/2025
FORWARD COLLISION AVOIDANCE: AUTOMATIC EMERGENCY BRAKING
Hyundai Motor America (Hyundai) is recalling certain 2025-2026 Santa Cruz, Tucson, Tucson Hybrid, and Tucson Plug-In Hybrid Electric (PHEV) vehicles. Software in the front cameras may cause the forward collision avoidance system to activate prematurely and unexpectedly apply the brakes.
Remedy: Dealers will update the front camera software, free of charge. Owner notification letters are expected to be mailed July 17, 2026. Owners may contact Hyundai customer service at 1-855-371-9460. Hyundai's number for this recall is 302. Vehicle Identification Numbers (VINs) involved in this recall became searchable on NHTSA.gov on May 20, 2026.
Campaign 26V316000 · 19/05/2026
Source: NHTSA. Contact your dealer to schedule a free recall repair.
What the experts say
8.7/ 10
Based on 2 expert reviews from 2 sources
Based on analysis of 2 professional reviews, the 2025 Hyundai SANTA CRUZ earns an expert score of 87. Reviewers consistently praise its Carlike ride and handling, User-friendly infotainment, Upscale interior design. However, some note concerns about Four-foot cargo bed has its limits and Big upcharge for the turbo engine. This consensus represents the collective professional opinion from leading automotive publications.
Strengths
- Carlike ride and handling
- User-friendly infotainment
- Upscale interior design
- Updated styling, new tech
- Car-like handling
Watch-outs
- Four-foot cargo bed has its limits
- Big upcharge for the turbo engine
- Limited off-road capability
- Small 4-foot bed
- Turbo engine's premium price
What reviewers highlight — aggregated from professional automotive publications.
Frequently asked questions
What is a fair price for a 2025 Hyundai SANTA CRUZ?
A fair, mileage-adjusted price is about $30,119, within a typical market range of $27,175 to $34,139.
Is the 2025 Hyundai SANTA CRUZ cheaper than MSRP?
Yes — its original MSRP was about $30,250, so a fair used price is roughly $131 below MSRP.
Is now a good time to buy a 2025 Hyundai SANTA CRUZ?
There are about 60 days of national market supply for the 2025 Hyundai SANTA CRUZ — Inventory is moving slowly, so buyers typically have more room to negotiate on a 2025 Hyundai SANTA CRUZ.
How much can you negotiate on a 2025 Hyundai SANTA CRUZ?
Negotiating leverage rates 67/100 (strong). ~60 days of national supply — strong leverage to negotiate.
What does the dealer pay for a 2025 Hyundai SANTA CRUZ?
The estimated dealer cost (invoice) is roughly $27,830–$29,040 — its $30,250 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
Is the 2025 Hyundai SANTA CRUZ a good car?
Based on analysis of 2 professional reviews, the 2025 Hyundai SANTA CRUZ earns an expert score of 87. Reviewers consistently praise its Carlike ride and handling, User-friendly infotainment, Upscale interior design. However, some note concerns about Four-foot cargo bed has its limits and Big upcharg
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 6/24/2026. Estimates only; your price depends on condition, options, and location.