Negotiating leverage
44
moderate leverage / 100
~63 days of national supply and listings typically ~1% above fair price — moderate negotiating leverage.
Ridekick price intelligence
A mileage-adjusted read of comparable active listings—not a quote for a specific VIN, trim, condition, or location.
Fair market price
$25,857
Inside the middle half of current listings.
Price intelligence
Fair price is in the typical market range
Middle 50% of active listings
Mileage-adjusted estimate
9 sourced trims when new
Buyer context
Signals to help you frame a conversation—not a promise about a particular vehicle or dealer.
Negotiating leverage
44
moderate leverage / 100
~63 days of national supply and listings typically ~1% above fair price — moderate negotiating leverage.
National supply
63
days of supply
Buyer's market
Inventory is moving slowly, so buyers typically have more room to negotiate on a 2023 Hyundai Santa Fe.
$27,508–$28,704
Estimated dealer invoice — about $29,900 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| SE | $22,392 | $29,900 | $27,508–$28,704 |
| SEL | $24,310 | $34,150 | $31,418–$32,784 |
| XRT | $25,403 | $34,250 | $31,510–$32,880 |
| Limited | $27,217 | $42,000 | $38,640–$40,320 |
| SEL Premium HEV | $27,971 | $39,520 | $36,358–$37,939 |
| Limited HEV | $28,994 | $41,870 | $38,520–$40,195 |
| Calligraphy | $29,356 | $44,000 | $40,480–$42,240 |
| Limited PHEV | $31,466 | $47,670 | $43,856–$45,763 |
| blue | — | $35,660 | $32,807–$34,234 |
Trim comparison
SE
$22,392
SE: fair price $22,392, original MSRP $29,900, estimated dealer cost $27,508 to $28,704.
SEL
$24,310
SEL: fair price $24,310, original MSRP $34,150, estimated dealer cost $31,418 to $32,784.
XRT
$25,403
XRT: fair price $25,403, original MSRP $34,250, estimated dealer cost $31,510 to $32,880.
Limited
$27,217
Limited: fair price $27,217, original MSRP $42,000, estimated dealer cost $38,640 to $40,320.
SEL Premium HEV
$27,971
SEL Premium HEV: fair price $27,971, original MSRP $39,520, estimated dealer cost $36,358 to $37,939.
Limited HEV
$28,994
Limited HEV: fair price $28,994, original MSRP $41,870, estimated dealer cost $38,520 to $40,195.
Calligraphy
$29,356
Calligraphy: fair price $29,356, original MSRP $44,000, estimated dealer cost $40,480 to $42,240.
Limited PHEV
$31,466
Limited PHEV: fair price $31,466, original MSRP $47,670, estimated dealer cost $43,856 to $45,763.
blue
—
blue: fair price not available, original MSRP $35,660, estimated dealer cost $32,807 to $34,234.
All marks use the same price scale. Dealer cost is an estimate; original MSRP and fair price are shown for context, not as a guarantee of a particular vehicle’s price.
Out-the-door for a 2023 Hyundai Santa Fe runs about $25,933 in MT to $28,347 in NJ — fair price plus state tax, title, registration, and a typical dealer doc fee.
| State | Sales/use tax | Doc + title + reg | Out-the-door |
|---|---|---|---|
| CA | $1,858 | $110+ | $27,590 |
| TX | $1,601 | $332 | $27,555 |
| FL | $1,537 | $1,074+ | $28,233 |
| NY | $1,025 | $371 | $27,018 |
| PA | $1,537 | $587 | $27,746 |
| IL | $1,601 | $683 | $27,906 |
| OH | $1,473 | $444 | $27,539 |
| GA | $1,794 | $637 | $28,053 |
| NC | $769 | $793 | $27,184 |
| WA | $1,665 | $215+ | $27,502 |
| OR | $0 | $525 | $26,147 |
Estimates using each state's base tax rate. Local (city/county) taxes can add 1–3% in many areas, dealer doc fees vary, and some states base registration on vehicle value or weight (shown with a "+"). Trade-in tax credits are not included.
Out-the-door price by state: California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, Georgia, North Carolina, Washington, Oregon
1 open NHTSA recall on record for the 2023 Hyundai Santa Fe.
TRAILER HITCHES
Hyundai Motor America (Hyundai) is recalling certain 2019-2023 Santa Fe, 2021-2023 Santa Fe HEV, 2022-2023 Santa Fe Plug-in HEV and Santa Cruz vehicles potentially equipped with a tow hitch harness installed as original equipment, or purchased as an accessory through a Hyundai dealership. Water accumulation on the tow hitch harness module printed circuit board (PCB) may cause an electrical short, which can result in a fire.
Remedy: Owners are advised to park their vehicles outside and away from structures until the remedy is completed. Dealers will install a new fuse and wire extension kit as necessary, free of charge. Owner notification letters were mailed starting May 16, 2023. Owners may contact Hyundai customer service at 1-855-371-9460. Hyundai's number for this recall is 244. This recall is an expansion of previous recall number 22V-633.
Campaign 23V181000 · 17/03/2023
Source: NHTSA. Contact your dealer to schedule a free recall repair.
A fair, mileage-adjusted price is about $25,857, within a typical market range of $23,677 to $28,253.
Yes — its original MSRP was about $29,900, so a fair used price is roughly $4,043 below MSRP.
Out-the-door (price plus state tax, title, registration, and a typical doc fee) runs about $25,933 in MT to $28,347 in NJ, depending on your state. Local taxes can add more.
There are about 63 days of national market supply for the 2023 Hyundai Santa Fe — Inventory is moving slowly, so buyers typically have more room to negotiate on a 2023 Hyundai Santa Fe.
Negotiating leverage rates 44/100 (moderate). ~63 days of national supply and listings typically ~1% above fair price — moderate negotiating leverage.
The estimated dealer cost (invoice) is roughly $27,508–$28,704 — its $29,900 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
Keep researching
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 9/14/2026. Estimates only; your price depends on condition, options, and location.