Negotiating leverage
60
strong leverage / 100
~116 days of national supply — strong leverage to negotiate.
Ridekick price intelligence
2026 Hyundai Tucson Price: Fair Market Value & MSRP
A mileage-adjusted read of comparable active listings—not a quote for a specific VIN, trim, condition, or location.
Fair market price
$29,213
Inside the middle half of current listings.
Price intelligence
A map of today's market
Fair price is in the typical market range
$24,420$35,425
- Typical market range
- $27,216–$30,359
- Ridekick fair price
- $29,213
- Original MSRP range
- $30,550–$42,075
Middle 50% of active listings
Mileage-adjusted estimate
7 sourced trims when new
Buyer context
Market pulse
Signals to help you frame a conversation—not a promise about a particular vehicle or dealer.
National supply
116
days of supply
Buyer's market
Inventory is moving slowly, so buyers typically have more room to negotiate on a 2026 Hyundai Tucson.
Manufacturer programs
Factory offers near you
See current cash, financing, and lease programs for a 2026 Hyundai Tucson. They can vary by ZIP and are separate from Ridekick's Real Price.
Programs stay separate so you can compare their terms without a misleading combined total.
Estimated dealer cost (invoice)
$28,106–$29,328
Estimated dealer invoice — about $30,550 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| SE | $27,736 | $30,950 | $28,474–$29,712 |
| SEL | $29,437 | $30,550 | $28,106–$29,328 |
| SEL Premium | $32,775 | $33,550 | $30,866–$32,208 |
| SEL Plus | $33,010 | $32,800 | $30,176–$31,488 |
| xrt | — | $34,725 | $31,947–$33,336 |
| SEL Convenience | $35,425 | $34,900 | $32,108–$33,504 |
| Limited | $37,775 | $42,075 | $38,709–$40,392 |
Trim comparison
How each trim is priced
Estimated dealer cost Original MSRP Fair price
Trim
$26,589$34,906$43,222
Fair priceSE
$27,736
SE: fair price $27,736, original MSRP $30,950, estimated dealer cost $28,474 to $29,712.
SEL
$29,437
SEL: fair price $29,437, original MSRP $30,550, estimated dealer cost $28,106 to $29,328.
SEL Premium
$32,775
SEL Premium: fair price $32,775, original MSRP $33,550, estimated dealer cost $30,866 to $32,208.
SEL Plus
$33,010
SEL Plus: fair price $33,010, original MSRP $32,800, estimated dealer cost $30,176 to $31,488.
xrt
—
xrt: fair price not available, original MSRP $34,725, estimated dealer cost $31,947 to $33,336.
SEL Convenience
$35,425
SEL Convenience: fair price $35,425, original MSRP $34,900, estimated dealer cost $32,108 to $33,504.
Limited
$37,775
Limited: fair price $37,775, original MSRP $42,075, estimated dealer cost $38,709 to $40,392.
Some fair prices are above the original MSRP. MSRP is the original sticker price for the same trim; a current used-market estimate can be higher. This reflects today’s comparable listings—not a dealer quote.
Out-the-door price by state
Out-the-door for a 2026 Hyundai Tucson runs about $30,054 in MT to $32,741 in NJ — fair price plus state tax, title, registration, and a typical dealer doc fee.
| State | Sales/use tax | Doc + title + reg | Out-the-door |
|---|---|---|---|
| CA | $2,156 | $110+ | $32,009 |
| TX | $1,859 | $332 | $31,934 |
| FL | $1,785 | $1,074+ | $32,602 |
| NY | $1,190 | $371 | $31,304 |
| PA | $1,785 | $587 | $32,115 |
| IL | $1,859 | $683 | $32,285 |
| OH | $1,710 | $444 | $31,897 |
| GA | $2,082 | $637 | $32,462 |
| NC | $892 | $793 | $31,428 |
| WA | $1,933 | $215+ | $31,891 |
| OR | $0 | $525 | $30,268 |
Estimates using each state's base tax rate. Local (city/county) taxes can add 1–3% in many areas, dealer doc fees vary, and some states base registration on vehicle value or weight (shown with a "+"). Trade-in tax credits are not included.
Out-the-door price by state: California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, Georgia, North Carolina, Washington, Oregon
Safety & recalls
5 open NHTSA recalls on record for the 2026 Hyundai Tucson.
ENGINE AND ENGINE COOLING:CRITICAL FASTENERS
Hyundai Motor America (Hyundai) is recalling certain 2025-2026 Tucson and Santa Fe vehicles. The connecting rod bolts in the engine may have been improperly tightened, which can cause a loss of drive power and engine damage, possibly resulting in an oil leak.
Remedy: Dealers will replace the engine, free of charge. Owner notification letters were mailed October 23, 2025. Owners may contact Hyundai customer service at 1-855-371-9460. Hyundai's number for this recall is 281.
Campaign 25V549000 · 26/08/2025
ELECTRICAL SYSTEM: INSTRUMENT CLUSTER/PANEL
Hyundai Motor America (Hyundai) is recalling certain 2025-2026 Tucson Hybrid, Tucson Plug-In Hybrid Electric (PHEV), 2026 IONIQ 5, Santa Cruz, Kona, Palisade, Palisade Hybrid, Santa Fe, Santa Fe Hybrid, Sonata, Sonata Hybrid, and Tucson vehicles. Due to a software error, the instrument panel display may fail. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard (FMVSS) number 101, "Controls and Displays."
Remedy: The instrument panel display software will be updated over-the-air (OTA) or by a dealer, free of charge. Owner notification letters were mailed March 24, 2026. Owners may contact Hyundai's customer service at 855-371-9460. Hyundai's number for this recall is 293. Vehicle Identification Numbers (VINs) involved in this recall became searchable on NHTSA.gov on January 28, 2026.
Campaign 26V047000 · 27/01/2026
AIR BAGS:SENSOR:SIDE IMPACT
Hyundai Motor America (Hyundai) is recalling certain 2025 Elantra N, 2026 Tucson, Tucson Hybrid, Tucson Plug-In Hybrid Electric (PHEV), and Elantra vehicles. The B-pillar impact sensors may have been misassembled, which can delay air bag deployment.
Remedy: Dealers will inspect and replace the impact sensor(s), as necessary, free of charge. Owner notification letters were mailed June 11, 2026. Owners may contact Hyundai's customer service at 855-371-9460. Hyundai's number for this recall is 299. Vehicle Identification Numbers (VINs) involved in this recall became searchable on NHTSA.gov on April 22, 2026.
Campaign 26V254000 · 21/04/2026
FORWARD COLLISION AVOIDANCE: AUTOMATIC EMERGENCY BRAKING
Hyundai Motor America (Hyundai) is recalling certain 2025-2026 Santa Cruz, Tucson, Tucson Hybrid, and Tucson Plug-In Hybrid Electric (PHEV) vehicles. Software in the front cameras may cause the forward collision avoidance system to activate prematurely and unexpectedly apply the brakes.
Remedy: Dealers will update the front camera software, free of charge. Owner notification letters are expected to be mailed July 17, 2026. Owners may contact Hyundai customer service at 1-855-371-9460. Hyundai's number for this recall is 302. Vehicle Identification Numbers (VINs) involved in this recall became searchable on NHTSA.gov on May 20, 2026.
Campaign 26V316000 · 19/05/2026
ELECTRICAL SYSTEM: INSTRUMENT CLUSTER/PANEL
Hyundai Motor America (Hyundai) is recalling certain 2025-2026 Tucson, Tucson Hybrid, Tucson Plug-In Hybrid Electric (PHEV) vehicles. Due to a software error, the instrument panel display may fail. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard (FMVSS) number 101, "Controls and Displays."
Remedy: The instrument panel display software will be updated over-the-air (OTA) or by a dealer, free of charge. Owner notification letters are expected to be mailed August 22, 2026. Owners may contact Hyundai's customer service at 855-371-9460. Hyundai's number for this recall is 304. Vehicle Identification Numbers (VINs) involved in this recall became searchable on NHTSA.gov on June 25, 2026.
Campaign 26V400000 · 24/06/2026
Source: NHTSA. Contact your dealer to schedule a free recall repair.
What the experts say
8.2/ 10
Based on 4 expert reviews from 4 sources
Based on analysis of 4 professional reviews, the 2026 Hyundai Tucson earns an expert score of 82. Reviewers consistently praise its Tons of tech, Unbeatable warranty, Spacious interior. However, some note concerns about Modest power output and Needs more horsepower. This consensus represents the collective professional opinion from leading automotive publications.
Strengths
- Tons of tech
- Unbeatable warranty
- Spacious interior
- Chic appearance
- classy and roomy cabin
Watch-outs
- Modest power output
- Needs more horsepower
- disappointing real-world fuel economy
- Sluggish acceleration from the base 2.5-liter engine
- Hybrid can't quite match rivals on fuel economy
What reviewers highlight — aggregated from professional automotive publications.
Questions buyers ask
What is a fair price for a 2026 Hyundai Tucson?
A fair, mileage-adjusted price is about $29,213, within a typical market range of $27,216 to $30,359.
Is the 2026 Hyundai Tucson cheaper than MSRP?
Yes — its original MSRP was about $30,550, so a fair used price is roughly $1,337 below MSRP.
What is the out-the-door price of a 2026 Hyundai Tucson?
Out-the-door (price plus state tax, title, registration, and a typical doc fee) runs about $30,054 in MT to $32,741 in NJ, depending on your state. Local taxes can add more.
Is now a good time to buy a 2026 Hyundai Tucson?
There are about 116 days of national market supply for the 2026 Hyundai Tucson — Inventory is moving slowly, so buyers typically have more room to negotiate on a 2026 Hyundai Tucson.
How much can you negotiate on a 2026 Hyundai Tucson?
Negotiating leverage rates 60/100 (strong). ~116 days of national supply — strong leverage to negotiate.
What does the dealer pay for a 2026 Hyundai Tucson?
The estimated dealer cost (invoice) is roughly $28,106–$29,328 — its $30,550 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
Is the 2026 Hyundai Tucson a good car?
Based on analysis of 4 professional reviews, the 2026 Hyundai Tucson earns an expert score of 82. Reviewers consistently praise its Tons of tech, Unbeatable warranty, Spacious interior. However, some note concerns about Modest power output and Needs more horsepower. This consensus represents the col
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 8/1/2026. Estimates only; your price depends on condition, options, and location.