Negotiating leverage
62
strong leverage / 100
~84 days of national supply and listings typically ~2% above fair price — strong leverage to negotiate.
Ridekick price intelligence
2023 Jeep Gladiator Price: Fair Market Value & MSRP
A mileage-adjusted read of comparable active listings—not a quote for a specific VIN, trim, condition, or location.
Fair market price
$34,772
Inside the middle half of current listings.
Price intelligence
A map of today's market
Fair price is in the typical market range
$27,338$45,994
- Typical market range
- $32,498–$37,995
- Ridekick fair price
- $34,772
- Original MSRP range
- $38,990–$50,995
Middle 50% of active listings
Mileage-adjusted estimate
8 sourced trims when new
Buyer context
Market pulse
Signals to help you frame a conversation—not a promise about a particular vehicle or dealer.
National supply
84
days of supply
Buyer's market
Inventory is moving slowly, so buyers typically have more room to negotiate on a 2023 Jeep Gladiator.
Estimated dealer cost (invoice)
$35,871–$37,430
Estimated dealer invoice — about $38,990 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| Sport | $32,011 | $38,990 | $35,871–$37,430 |
| Sport S | $32,062 | $42,690 | $39,275–$40,982 |
| WILLYS | $32,677 | $46,435 | $42,720–$44,578 |
| Overland | $32,981 | $46,830 | $43,084–$44,957 |
| High Altitude | $35,819 | — | — |
| Mojave | $37,957 | $50,995 | $46,915–$48,955 |
| Rubicon | $37,965 | $50,250 | $46,230–$48,240 |
| willys-sport | — | $40,615 | $37,366–$38,990 |
| texas-trail | — | $45,920 | $42,246–$44,083 |
Trim comparison
How each trim is priced
Estimated dealer cost Original MSRP Fair price
Trim
$30,492$41,503$52,514
Fair priceSport
$32,011
Sport: fair price $32,011, original MSRP $38,990, estimated dealer cost $35,871 to $37,430.
Sport S
$32,062
Sport S: fair price $32,062, original MSRP $42,690, estimated dealer cost $39,275 to $40,982.
WILLYS
$32,677
WILLYS: fair price $32,677, original MSRP $46,435, estimated dealer cost $42,720 to $44,578.
Overland
$32,981
Overland: fair price $32,981, original MSRP $46,830, estimated dealer cost $43,084 to $44,957.
High Altitude
$35,819
High Altitude: fair price $35,819, original MSRP not available, estimated dealer cost not available.
Mojave
$37,957
Mojave: fair price $37,957, original MSRP $50,995, estimated dealer cost $46,915 to $48,955.
Rubicon
$37,965
Rubicon: fair price $37,965, original MSRP $50,250, estimated dealer cost $46,230 to $48,240.
willys-sport
—
willys-sport: fair price not available, original MSRP $40,615, estimated dealer cost $37,366 to $38,990.
texas-trail
—
texas-trail: fair price not available, original MSRP $45,920, estimated dealer cost $42,246 to $44,083.
All marks use the same price scale. Dealer cost is an estimate; original MSRP and fair price are shown for context, not as a guarantee of a particular vehicle’s price.
Out-the-door price by state
Out-the-door for a 2023 Jeep Gladiator runs about $35,083 in MT to $38,103 in NJ — fair price plus state tax, title, registration, and a typical dealer doc fee.
| State | Sales/use tax | Doc + title + reg | Out-the-door |
|---|---|---|---|
| CA | $2,521 | $110+ | $37,403 |
| TX | $2,173 | $332 | $37,277 |
| FL | $2,086 | $1,074+ | $37,932 |
| NY | $1,391 | $371 | $36,534 |
| PA | $2,086 | $587 | $37,445 |
| IL | $2,173 | $683 | $37,628 |
| OH | $1,999 | $444 | $37,215 |
| GA | $2,434 | $637 | $37,843 |
| NC | $1,043 | $793 | $36,608 |
| WA | $2,260 | $215+ | $37,247 |
| OR | $0 | $525 | $35,297 |
Estimates using each state's base tax rate. Local (city/county) taxes can add 1–3% in many areas, dealer doc fees vary, and some states base registration on vehicle value or weight (shown with a "+"). Trade-in tax credits are not included.
Out-the-door price by state: California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, Georgia, North Carolina, Washington, Oregon
Safety & recalls
6 open NHTSA recalls on record for the 2023 Jeep Gladiator.
POWER TRAIN:CLUTCH ASSEMBLY
Chrysler (FCA US, LLC) is recalling certain 2018-2023 Jeep Wrangler, and 2020-2023 Jeep Gladiator vehicles equipped with manual transmissions. The clutch pressure plate may overheat and fracture.
Remedy: Dealers will replace the clutch assembly and update the software, free of charge. Owner notification letters were mailed from November 16, 2023 through July 25, 2024. Owners may contact (FCA US, LLC) customer service at 1-800-853-1403. FCA US LLC's number for this recall is 19A. This recall expands and replaces previous recall 21V-028. Vehicles previously repaired under recall 21V-028 will need to have the new remedy completed.
Campaign 23V116000 · 23/02/2023
FUEL SYSTEM, DIESEL:DELIVERY:FUEL PUMP
Chrysler (FCA US, LLC) is recalling certain 2021-2023 Jeep Wrangler, Gladiator, and 2022-2023 Ram 1500 vehicles equipped with a 3.0L diesel engine. The high pressure fuel pump (HPFP) may fail.
Remedy: Dealers will replace the HPFP and replace additional fuel system components, as necessary, free of charge. Owner notification letters were mailed October 17, 2023. Owners may contact FCA US, LLC customer service at 1-800-853-1403. FCA US, LLC's number for this recall is 01A.
Campaign 23V263000 · 13/04/2023
POWER TRAIN:MANUAL TRANSMISSION
Chrysler (FCA US), LLC is recalling certain 2022-2023 Jeep Wrangler and Gladiator vehicles equipped with a manual transmission. The rearview camera may fail to display the rearview image and the reverse lights may not illuminate when the vehicle is placed in reverse. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard numbers 111, "Rear Visibility" and 108, "Lamps, Reflective Devices, and Associated Equipment."
Remedy: Dealers will replace the gear position sensor, free of charge. Owner notification letters were mailed November 16, 2023. Owners may contact FCA US, LLC customer service at 1-800-853-1403. FCA US, LLC's number for this recall is 92A.
Campaign 23V641000 · 18/09/2023
AIR BAGS:FRONTAL:DRIVER CLOCKSPRING/SPIRAL CASSETTE
Chrysler (FCA US, LLC) (Stellantis) is recalling certain 2023-2024 Ram 1500, Jeep Wrangler, Jeep Wagoneer, Jeep Grand Wagoneer, Chrysler Pacifica, Ram 3500, Ram 3500 cab chassis, Ram 2500, Ram 4500 cab chassis, Ram 5500 cab chassis, 2023 Jeep Gladiator, Jeep Grand Cherokee, Jeep Grand Cherokee L, Ram 3500 Cab Chassis with a GVWR less than 10,000 lbs., and Chrysler Voyager vehicles. The steering column control module may not be welded properly, which can prevent the driver's air bag from deploying in a crash. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 208, "Occupant Crash Protection."
Remedy: Dealers will inspect and replace the steering column control module, as necessary free of charge. Some owner notification letters were mailed April 11, 2024 through June 20, 2024. Owners may contact FCA US, LLC customer service at 1-800-853-1403. FCA US, LLC's numbers for this recall are 14B, 33B, 34B, 35B, 36B.
Campaign 24V199000 · 14/03/2024
ELECTRICAL SYSTEM: INSTRUMENT CLUSTER/PANEL
Chrysler (FCA US, LLC) is recalling certain 2020-2024 Jeep Gladiator and 2018-2024 Jeep Wrangler vehicles. The instrument panel cluster may experience an internal short circuit and fail. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 101, "Controls and Displays."
Remedy: Dealers will replace the instrument panel cluster, free of charge. Owner notification letters were mailed between October 3, 2024, and January 23, 2025. Owners may contact FCA customer service at 1-800-853-1403. FCA's number for this recall is 30B.
Campaign 24V652000 · 05/09/2024
STEERING:HYDRAULIC POWER ASSIST:PUMP
Chrysler (FCA US, LLC) is recalling certain 2021-2025 Jeep Wrangler, Wrangler 4XE, and Jeep Gladiator vehicles. The electric hydraulic power steering pump wiring may overheat and cause a vehicle fire, even when the vehicle is parked with the ignition in the "Off" position.
Remedy: Owners are advised to park outside and away from structures, until their vehicle is repaired. Dealers will inspect and replace the wiring and electric hydraulic power steering pump, as necessary, free of charge. Owner notification letters are expected to be mailed July 9, 2026. Owners may contact FCA US LLC customer service at 1-800-853-1403. FCA US LLC's number for this recall is 21D. The Vehicle Identification Numbers (VINs) involved in this recall will become searchable on NHTSA.gov on June 11, 2026.
Campaign 26V363000 · 04/06/2026
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Questions buyers ask
What is a fair price for a 2023 Jeep Gladiator?
A fair, mileage-adjusted price is about $34,772, within a typical market range of $32,498 to $37,995.
Is the 2023 Jeep Gladiator cheaper than MSRP?
Yes — its original MSRP was about $38,990, so a fair used price is roughly $4,218 below MSRP.
What is the out-the-door price of a 2023 Jeep Gladiator?
Out-the-door (price plus state tax, title, registration, and a typical doc fee) runs about $35,083 in MT to $38,103 in NJ, depending on your state. Local taxes can add more.
Is now a good time to buy a 2023 Jeep Gladiator?
There are about 84 days of national market supply for the 2023 Jeep Gladiator — Inventory is moving slowly, so buyers typically have more room to negotiate on a 2023 Jeep Gladiator.
How much can you negotiate on a 2023 Jeep Gladiator?
Negotiating leverage rates 62/100 (strong). ~84 days of national supply and listings typically ~2% above fair price — strong leverage to negotiate.
What does the dealer pay for a 2023 Jeep Gladiator?
The estimated dealer cost (invoice) is roughly $35,871–$37,430 — its $38,990 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
Keep researching
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 8/5/2026. Estimates only; your price depends on condition, options, and location.