Real price data
What should you pay for a 2024 Jeep Gladiator?
Original MSRP
$37,895
When new
Fair market price
$38,390
Mileage-adjusted
Where prices land
25th $35,810 · 75th $44,165 · MSRP $37,895
Spread of current 2024 Jeep Gladiator listings · 25th–75th percentile marked.
Negotiating leverage
87
out of 100
strong leverage
~78 days of national supply — strong leverage to negotiate.
Ridekick's negotiating-leverage score blends national Market Day Supply with how far listings sit above the mileage-adjusted fair price. Higher means more room to negotiate.
Market demand & negotiating leverage
78days of supply
Buyer's marketInventory is moving slowly, so buyers typically have more room to negotiate on a 2024 Jeep Gladiator.
National Market Day Supply — how long it would take to sell the current used 2024 Jeep Gladiator inventory at the recent sales rate (lower means it sells faster). Source: MarketCheck.
Estimated dealer cost (invoice)
$34,863–$36,379
Estimated dealer invoice — about $37,895 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| Sport | $33,979 | $37,895 | $34,863–$36,379 |
| Sport S | $34,562 | $41,395 | $38,083–$39,739 |
| Willys | $35,795 | $44,995 | $41,395–$43,195 |
| Nighthawk | $35,800 | $43,190 | $39,735–$41,462 |
| Rubicon | $41,942 | $52,995 | $48,755–$50,875 |
| Mojave X | $42,681 | — | — |
| Mojave | $42,819 | $52,995 | $48,755–$50,875 |
| Rubicon X | $44,338 | — | — |
- Sport
- $33,979
- Sport S
- $34,562
- Willys
- $35,795
- Nighthawk
- $35,800
- Rubicon
- $41,942
- Mojave X
- $42,681
- Mojave
- $42,819
- Rubicon X
- $44,338
Safety & recalls
2 open NHTSA recalls on record for the 2024 Jeep Gladiator.
ELECTRICAL SYSTEM: INSTRUMENT CLUSTER/PANEL
Chrysler (FCA US, LLC) is recalling certain 2020-2024 Jeep Gladiator and 2018-2024 Jeep Wrangler vehicles. The instrument panel cluster may experience an internal short circuit and fail. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 101, "Controls and Displays."
Remedy: Dealers will replace the instrument panel cluster, free of charge. Owner notification letters were mailed between October 3, 2024, and January 23, 2025. Owners may contact FCA customer service at 1-800-853-1403. FCA's number for this recall is 30B.
Campaign 24V652000 · 05/09/2024
STEERING:HYDRAULIC POWER ASSIST:PUMP
Chrysler (FCA US, LLC) is recalling certain 2021-2025 Jeep Wrangler, Wrangler 4XE, and Jeep Gladiator vehicles. The electric hydraulic power steering pump wiring may overheat and cause a vehicle fire, even when the vehicle is parked with the ignition in the "Off" position.
Remedy: Owners are advised to park outside and away from structures, until their vehicle is repaired. Dealers will inspect and replace affected parts, as necessary, free of charge. Owner notification letters are expected to be mailed July 9, 2026. Owners may contact FCA US LLC customer service at 1-800-853-1403. FCA US LLC's number for this recall is 21D. The Vehicle Identification Numbers (VINs) involved in this recall will become searchable on NHTSA.gov on June 11, 2026.
Campaign 26V363000 · 04/06/2026
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Frequently asked questions
What is a fair price for a 2024 Jeep Gladiator?
A fair, mileage-adjusted price is about $38,390, within a typical market range of $35,810 to $44,165.
Is now a good time to buy a 2024 Jeep Gladiator?
There are about 78 days of national market supply for the 2024 Jeep Gladiator — Inventory is moving slowly, so buyers typically have more room to negotiate on a 2024 Jeep Gladiator.
How much can you negotiate on a 2024 Jeep Gladiator?
Negotiating leverage rates 87/100 (strong). ~78 days of national supply — strong leverage to negotiate.
What does the dealer pay for a 2024 Jeep Gladiator?
The estimated dealer cost (invoice) is roughly $34,863–$36,379 — its $37,895 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 6/24/2026. Estimates only; your price depends on condition, options, and location.