Negotiating leverage
45
moderate leverage / 100
~65 days of national supply and listings typically ~0% above fair price — moderate negotiating leverage.
Ridekick price intelligence
2021 Jeep Wrangler Price: Fair Market Value & MSRP
A mileage-adjusted read of comparable active listings—not a quote for a specific VIN, trim, condition, or location.
Fair market price
$25,905
Inside the middle half of current listings.
Price intelligence
A map of today's market
Fair price is in the typical market range
$18,957$37,000
- Typical market range
- $24,117–$29,409
- Ridekick fair price
- $25,905
- Original MSRP range
- $28,575–$39,520
Middle 50% of active listings
Mileage-adjusted estimate
7 sourced trims when new
Buyer context
Market pulse
Signals to help you frame a conversation—not a promise about a particular vehicle or dealer.
National supply
65
days of supply
Buyer's market
Inventory is moving slowly, so buyers typically have more room to negotiate on a 2021 Jeep Wrangler.
Estimated dealer cost (invoice)
$26,289–$27,432
Estimated dealer invoice — about $28,575 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| Sport S | $23,673 | $32,100 | $29,532–$30,816 |
| Willys Sport | $23,926 | $31,430 | $28,916–$30,173 |
| Willys | $24,936 | $34,010 | $31,289–$32,650 |
| 80TH EDITION | $25,378 | $36,595 | $33,667–$35,131 |
| Sport | $25,800 | $28,575 | $26,289–$27,432 |
| Rubicon | $28,739 | $39,520 | $36,358–$37,939 |
| freedom | — | $28,900 | $26,588–$27,744 |
Trim comparison
How each trim is priced
Estimated dealer cost Original MSRP Fair price
Trim
$22,405$31,597$40,788
Fair priceSport S
$23,673
Sport S: fair price $23,673, original MSRP $32,100, estimated dealer cost $29,532 to $30,816.
Willys Sport
$23,926
Willys Sport: fair price $23,926, original MSRP $31,430, estimated dealer cost $28,916 to $30,173.
Willys
$24,936
Willys: fair price $24,936, original MSRP $34,010, estimated dealer cost $31,289 to $32,650.
80TH EDITION
$25,378
80TH EDITION: fair price $25,378, original MSRP $36,595, estimated dealer cost $33,667 to $35,131.
Sport
$25,800
Sport: fair price $25,800, original MSRP $28,575, estimated dealer cost $26,289 to $27,432.
Rubicon
$28,739
Rubicon: fair price $28,739, original MSRP $39,520, estimated dealer cost $36,358 to $37,939.
freedom
—
freedom: fair price not available, original MSRP $28,900, estimated dealer cost $26,588 to $27,744.
All marks use the same price scale. Dealer cost is an estimate; original MSRP and fair price are shown for context, not as a guarantee of a particular vehicle’s price.
Out-the-door price by state
Out-the-door for a 2021 Jeep Wrangler runs about $26,461 in MT to $28,910 in NJ — fair price plus state tax, title, registration, and a typical dealer doc fee.
| State | Sales/use tax | Doc + title + reg | Out-the-door |
|---|---|---|---|
| CA | $1,896 | $110+ | $28,156 |
| TX | $1,634 | $332 | $28,116 |
| FL | $1,569 | $1,074+ | $28,793 |
| NY | $1,046 | $371 | $27,567 |
| PA | $1,569 | $587 | $28,306 |
| IL | $1,634 | $683 | $28,467 |
| OH | $1,504 | $444 | $28,098 |
| GA | $1,831 | $637 | $28,618 |
| NC | $785 | $793 | $27,728 |
| WA | $1,700 | $215+ | $28,065 |
| OR | $0 | $525 | $26,675 |
Estimates using each state's base tax rate. Local (city/county) taxes can add 1–3% in many areas, dealer doc fees vary, and some states base registration on vehicle value or weight (shown with a "+"). Trade-in tax credits are not included.
Out-the-door price by state: California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, Georgia, North Carolina, Washington, Oregon
Safety & recalls
15 open NHTSA recalls on record for the 2021 Jeep Wrangler.
POWER TRAIN:CLUTCH ASSEMBLY
Chrysler (FCA US, LLC) is recalling certain 2018-2021 Jeep Wrangler and 2020-2021 Jeep Gladiator vehicles equipped with manual transmissions. The clutch pressure plate may overheat and fracture.
Remedy: FCA US LLC will notify owners, and dealers will add software to reduce engine torque capability when clutch assembly temperatures rise to a level that may damage the inner pressure plate, free of charge." FCA has ordered a stop sale for the affected vehicles as of February 25, 2021. Owner notification letters were mailed on March 4, 2021.
Campaign 21V028000 · 28/01/2021
BACK OVER PREVENTION:DISPLAY FUNCTION
Chrysler (FCA US, LLC) is recalling certain 2020-2021 Jeep Wrangler, RAM 1500 and 2021 Jeep Gladiator vehicles. A radio software error may prevent the rearview image from displaying. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 111, "Rear Visibility."
Remedy: Dealers will update the radio software, free of charge. Owner notification letters were mailed October 6, 2022. Owners may contact FCA US, LLC customer service at 1-800-853-1403. FCA, LLC's number for this recall is Z86.
Campaign 22V638000 · 25/08/2022
SEAT BELTS:PRETENSIONER
Chrysler (FCA US, LLC) is recalling certain 2022 Ram 1500, Jeep Gladiator, and 2021 Jeep Wrangler vehicles. The front seat belt retractors may have an improperly welded micro gas generator, which can result in seat belt pretensioner failure.
Remedy: Dealers will replace the front seat belt retractors. free of charge. Owner notification letters were mailed December 8, 2022. Owners may contact Chrysler customer service at 1-800-853-1403. Chrysler's number for this recall is Z95.
Campaign 22V766000 · 13/10/2022
FUEL SYSTEM, GASOLINE:DELIVERY:FUEL PUMP
Chrysler (FCA US, LLC) is recalling certain 2020-2022 Jeep Wrangler, Ram 1500, and 2021-2022 Jeep Gladiator vehicles equipped with 3.0L diesel engines. The high pressure fuel pump (HPFP) may fail, causing an engine stall.
Remedy: Dealers will replace the HPFP and inspect and replace additional fuel system components, as necessary, free of charge. Owner notification letters were mailed October 17, 2023. Owners may contact Chrysler customer service at 1-800-853-1403. Chrysler's number for this recall is Z96.
Campaign 22V767000 · 13/10/2022
ENGINE
Chrysler (FCA US, LLC) is recalling certain 2021-2023 Jeep Wrangler 4xe vehicles equipped with 2.0L Plug-In Hybrid Electric Vehicle engines. A loss of communication may cause an engine shutdown.
Remedy: There is more than one involved component and calibration software. Updating the calibration software in the Transmission Control Module, Hybrid Control Processor and Auxiliary Hybrid Control Processor that changes fail safe from shut down to limp home. Dealers will update the transmission control module software, Hybrid Control Processor and Auxiliary Hybrid Control Processor, free of charge. Owner notification letters were mailed December 22, 2022. Owners may contact FCA US, LLC customer service at 1-800-853-1403. FCA US, LLC's number for this recall ZB7.
Campaign 22V865000 · 23/11/2022
POWER TRAIN:CLUTCH ASSEMBLY
Chrysler (FCA US, LLC) is recalling certain 2018-2023 Jeep Wrangler, and 2020-2023 Jeep Gladiator vehicles equipped with manual transmissions. The clutch pressure plate may overheat and fracture.
Remedy: Dealers will replace the clutch assembly and update the software, free of charge. Owner notification letters were mailed from November 16, 2023 through July 25, 2024. Owners may contact (FCA US, LLC) customer service at 1-800-853-1403. FCA US LLC's number for this recall is 19A. This recall expands and replaces previous recall 21V-028. Vehicles previously repaired under recall 21V-028 will need to have the new remedy completed.
Campaign 23V116000 · 23/02/2023
STRUCTURE:FRAME AND MEMBERS
Chrysler (FCA US, LLC) is recalling certain 2020-2022 Jeep Wrangler vehicles. A stud on the frame assembly may puncture the fuel tank in a crash, which can result in a fuel leak.
Remedy: Dealers will inspect and, if necessary, remove the frame stud and apply paint, free of charge. Owner notification letters were mailed April 6, 2023. Owners may contact FCA US, LLC customer service at 1-800-853-1403. FCA US, LLC's number for this recall is 28A.
Campaign 23V191000 · 23/03/2023
FUEL SYSTEM, DIESEL:DELIVERY:FUEL PUMP
Chrysler (FCA US, LLC) is recalling certain 2021-2023 Jeep Wrangler, Gladiator, and 2022-2023 Ram 1500 vehicles equipped with a 3.0L diesel engine. The high pressure fuel pump (HPFP) may fail.
Remedy: Dealers will replace the HPFP and replace additional fuel system components, as necessary, free of charge. Owner notification letters were mailed October 17, 2023. Owners may contact FCA US, LLC customer service at 1-800-853-1403. FCA US, LLC's number for this recall is 01A.
Campaign 23V263000 · 13/04/2023
ELECTRICAL SYSTEM:PROPULSION SYSTEM:TRACTION BATTERY
Chrysler (FCA US, LLC) is recalling certain 2021-2023 Jeep Wrangler Plug-In Hybrid Electric (PHEV) vehicles. The high voltage battery may fail internally and lead to a vehicle fire while parked or driving.
Remedy: Owners are advised not to recharge their vehicles, and to park outside and away from structures, until they are repaired. Dealers will update the high voltage battery pack software and replace the battery pack assembly if necessary, free of charge. Owner notification letters were mailed March 7, 2024. Owners may contact FCA US, LLC customer service at 1-800-853-1403. FCA US, LLC's number for this recall is 89A. This recall is superseded by NHTSA Recall 24V-720.
Campaign 23V787000 · 22/11/2023
VISIBILITY:DEFROSTER/DEFOGGER/HVAC SYSTEM
Chrysler (FCA US, LLC) is recalling certain 2021-2024 Jeep Wrangler and 2022-2024 Jeep Grand Cherokee vehicles. A hybrid control processor (HCP) software error may cause the defrosting and defogging system to be inoperative. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 103, "Windshield Defrosting and Defogging Systems."
Remedy: Dealers will update the HCP software, free of charge. Owner notification letters were mailed February 29, 2024. Owners may contact Chrysler customer service at 1-800-853-1403. Chrysler's number for this recall is 04B.
Campaign 24V111000 · 15/02/2024
POWER TRAIN:MANUAL TRANSMISSION:CONTROL MODULE:SOFTWARE
Chrysler (FCA US, LLC) is recalling certain 2021 Jeep Wrangler and Jeep Gladiator vehicles that were previously remedied under NHTSA recall number 23V-116. The software for the powertrain control module may cause an engine stall, which can result in a loss of drive power.
Remedy: Dealers will update the powertrain control module software, free of charge. Owner notification letters were mailed August 15, 2024. Owners may contact FCA US, LLC customer service at 1-800-853-1403. FCA US LLC's number for this recall is 92B. Vehicles previously repaired under recall 23V-116 will need to have the new remedy completed.
Campaign 24V572000 · 01/08/2024
ELECTRICAL SYSTEM: INSTRUMENT CLUSTER/PANEL
Chrysler (FCA US, LLC) is recalling certain 2020-2024 Jeep Gladiator and 2018-2024 Jeep Wrangler vehicles. The instrument panel cluster may experience an internal short circuit and fail. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 101, "Controls and Displays."
Remedy: Dealers will replace the instrument panel cluster, free of charge. Owner notification letters were mailed between October 3, 2024, and January 23, 2025. Owners may contact FCA customer service at 1-800-853-1403. FCA's number for this recall is 30B.
Campaign 24V652000 · 05/09/2024
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Questions buyers ask
What is a fair price for a 2021 Jeep Wrangler?
A fair, mileage-adjusted price is about $25,905, within a typical market range of $24,117 to $29,409.
Is the 2021 Jeep Wrangler cheaper than MSRP?
Yes — its original MSRP was about $28,575, so a fair used price is roughly $2,670 below MSRP.
What is the out-the-door price of a 2021 Jeep Wrangler?
Out-the-door (price plus state tax, title, registration, and a typical doc fee) runs about $26,461 in MT to $28,910 in NJ, depending on your state. Local taxes can add more.
Is now a good time to buy a 2021 Jeep Wrangler?
There are about 65 days of national market supply for the 2021 Jeep Wrangler — Inventory is moving slowly, so buyers typically have more room to negotiate on a 2021 Jeep Wrangler.
How much can you negotiate on a 2021 Jeep Wrangler?
Negotiating leverage rates 45/100 (moderate). ~65 days of national supply and listings typically ~0% above fair price — moderate negotiating leverage.
What does the dealer pay for a 2021 Jeep Wrangler?
The estimated dealer cost (invoice) is roughly $26,289–$27,432 — its $28,575 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
Keep researching
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 8/2/2026. Estimates only; your price depends on condition, options, and location.