Where there's room on price
33
/ 100 (moderate)
Approx. 50 days of national supply — moderate negotiating leverage.
Ridekick price report
2023 Kia Seltos Price: Typical Asking Price & MSRP
A mileage-adjusted read of comparable active listings, not a quote for a specific VIN, trim, condition, or location.
Typical asking price
$20,420
Inside the middle half of current listings.
Price intelligence
A map of today's market
Typical asking price is in the typical market range
$13,970$25,995
- Typical market range
- $18,272–$21,445
- Typical asking price
- $20,420
- Original MSRP range
- $22,840–$28,340
Middle 50% of active listings
At typical mileage
5 sourced trims when new
Buyer context
Market pulse
What this means for you. It's market data, not a price for a specific car.
National supply
50
days of supply
Balanced market
Supply and demand are roughly balanced for the 2023 Kia Seltos.
Estimated dealer cost (invoice)
$21,013–$21,926
Estimated dealer invoice: about $22,840 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Typical asking price by trim
| Trim | Typical asking (at typical mileage) | MSRP | Est. dealer cost |
|---|---|---|---|
| S | $19,728 | $23,390 | $21,519–$22,454 |
| LX | $19,884 | $22,840 | $21,013–$21,926 |
| Nightfall | $20,991 | $27,340 | $25,153–$26,246 |
| EX | $21,302 | $26,140 | $24,049–$25,094 |
| SX | $22,208 | $28,340 | $26,073–$27,206 |
Trim comparison
How each trim is priced
Estimated dealer cost Original MSRP Typical asking price
Trim
$19,039$24,034$29,029
Typical askingS
$19,728
S: typical asking price $19,728, original MSRP $23,390, estimated dealer cost $21,519 to $22,454.
LX
$19,884
LX: typical asking price $19,884, original MSRP $22,840, estimated dealer cost $21,013 to $21,926.
Nightfall
$20,991
Nightfall: typical asking price $20,991, original MSRP $27,340, estimated dealer cost $25,153 to $26,246.
EX
$21,302
EX: typical asking price $21,302, original MSRP $26,140, estimated dealer cost $24,049 to $25,094.
SX
$22,208
SX: typical asking price $22,208, original MSRP $28,340, estimated dealer cost $26,073 to $27,206.
All marks use the same price scale. Dealer cost is an estimate; original MSRP and typical asking price are shown for context, not as a guarantee of a particular vehicle’s price.
Out-the-door price by state
Out-the-door for a 2023 Kia Seltos runs about $20,731 in MT to $22,800 in NJ. That is the typical asking price plus state tax, title, registration and a typical dealer doc fee.
| State | Sales/use tax | Doc + title + reg | Out-the-door |
|---|---|---|---|
| CA | $1,480 | $110+ | $22,010 |
| TX | $1,276 | $332 | $22,028 |
| FL | $1,225 | $1,074+ | $22,719 |
| NY | $817 | $371 | $21,608 |
| PA | $1,225 | $587 | $22,232 |
| IL | $1,276 | $683 | $22,379 |
| OH | $1,174 | $444 | $22,038 |
| GA | $1,429 | $637 | $22,486 |
| NC | $613 | $793 | $21,826 |
| WA | $1,327 | $215+ | $21,962 |
| OR | $0 | $525 | $20,945 |
Estimates using each state's base tax rate. Local (city/county) taxes can add 1–3% in many areas, dealer doc fees vary, and some states base registration on vehicle value or weight (shown with a "+"). Trade-in tax credits are not included.
Out-the-door price by state: California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, Georgia, North Carolina, Washington, Oregon
Safety & recalls
2 open NHTSA recalls on record for the 2023 Kia Seltos.
POWER TRAIN:AUTOMATIC TRANSMISSION:FLUID/LUBRICANT:PUMP
Kia America, Inc. (Kia) is recalling certain 2023 Soul, Sportage, and 2023-2024 Seltos vehicles. The electronic controller for the Idle Stop & Go oil pump assembly may contain damaged electrical components that can cause the pump to overheat.
Remedy: Owners are advised to park outside and away from structures until the recall repair is complete. Dealers will inspect and replace the electric oil pump controller, as necessary, free of charge. Owner notification letters are expected to be mailed September 28, 2023. Owners may contact Kia customer service at 1-800-333-4542. Kia's number for this recall is SC275.
Campaign 23V531000 · 31/07/2023
ENGINE AND ENGINE COOLING:ENGINE:HARD PARTS INTERNAL/MECHANICAL
Kia America, Inc. (Kia) is recalling certain 2021-2023 Seltos and Soul vehicles. The piston oil rings may have been manufactured incorrectly, which can result in engine damage.
Remedy: Dealers will inspect and replace the engine as necessary, free of charge. Dealers will also install piston-ring noise sensing system (PNSS) software, free of charge. Owner notification letters were mailed April 4, 2025. Owners may contact Kia customer service at 800-333-4542. Kia's number for this recall is SC336.
Campaign 25V099000 · 18/02/2025
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Questions buyers ask
What is the typical asking price for a 2023 Kia Seltos?
Used 2023 Kia Seltos listings ask about $20,420 at typical mileage, with most listings between $18,272 and $21,445. That is what sellers are asking, not what buyers pay.
Is the 2023 Kia Seltos cheaper than MSRP?
Yes. Its original MSRP was about $22,840, so the typical asking price for a used one is roughly $2,420 below MSRP.
What is the out-the-door price of a 2023 Kia Seltos?
Out-the-door (price plus state tax, title, registration, and a typical doc fee) runs about $20,731 in MT to $22,800 in NJ, depending on your state. Local taxes can add more.
Is now a good time to buy a 2023 Kia Seltos?
There are about 50 days of national market supply for the 2023 Kia Seltos. Supply and demand are roughly balanced for the 2023 Kia Seltos.
Is the listed price on a 2023 Kia Seltos fair?
Usually, yes. 2023 Kia Seltos listings typically ask about $19,900, roughly 3% below the typical asking price at typical mileage, $20,420. Compare any listing against that figure, and get the dealer's out-the-door price in writing, because tax and fees are added on top of the listed price.
What does the dealer pay for a 2023 Kia Seltos?
The estimated dealer cost (invoice) is roughly $21,013–$21,926: its $22,840 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
Keep researching
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 10/30/2026. Estimates only; your price depends on condition, options, and location.