Real price data
What should you pay for a 2023 Kia Seltos?
Original MSRP
$22,840
When new
Fair market price
$21,085
Mileage-adjusted
Below MSRP
$1,755
A fair used price
Where prices land
25th $19,890 · 75th $22,458 · MSRP $22,840
Spread of current 2023 Kia Seltos listings · 25th–75th percentile marked.
Negotiating leverage
56
out of 100
strong leverage
~50 days of national supply — strong leverage to negotiate.
Ridekick's negotiating-leverage score blends national Market Day Supply with how far listings sit above the mileage-adjusted fair price. Higher means more room to negotiate.
Market demand & negotiating leverage
50days of supply
Balanced marketSupply and demand are roughly balanced for the 2023 Kia Seltos.
National Market Day Supply — how long it would take to sell the current used 2023 Kia Seltos inventory at the recent sales rate (lower means it sells faster). Source: MarketCheck.
Estimated dealer cost (invoice)
$21,013–$21,926
Estimated dealer invoice — about $22,840 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| LX | $20,503 | $22,840 | $21,013–$21,926 |
| S | $20,551 | $22,890 | $21,059–$21,974 |
| Nightfall | $21,933 | $27,040 | $24,877–$25,958 |
| SX | $22,391 | $28,340 | $26,073–$27,206 |
| EX | $22,596 | $26,140 | $24,049–$25,094 |
- LX
- $20,503
- S
- $20,551
- Nightfall
- $21,933
- SX
- $22,391
- EX
- $22,596
Safety & recalls
2 open NHTSA recalls on record for the 2023 Kia Seltos.
POWER TRAIN:AUTOMATIC TRANSMISSION:FLUID/LUBRICANT:PUMP
Kia America, Inc. (Kia) is recalling certain 2023 Soul, Sportage, and 2023-2024 Seltos vehicles. The electronic controller for the Idle Stop & Go oil pump assembly may contain damaged electrical components that can cause the pump to overheat.
Remedy: Owners are advised to park outside and away from structures until the recall repair is complete. Dealers will inspect and replace the electric oil pump controller, as necessary, free of charge. Owner notification letters are expected to be mailed September 28, 2023. Owners may contact Kia customer service at 1-800-333-4542. Kia's number for this recall is SC275.
Campaign 23V531000 · 31/07/2023
ENGINE AND ENGINE COOLING:ENGINE:HARD PARTS INTERNAL/MECHANICAL
Kia America, Inc. (Kia) is recalling certain 2021-2023 Seltos and Soul vehicles. The piston oil rings may have been manufactured incorrectly, which can result in engine damage.
Remedy: Dealers will inspect and replace the engine as necessary, free of charge. Dealers will also install piston-ring noise sensing system (PNSS) software, free of charge. Owner notification letters were mailed April 4, 2025. Owners may contact Kia customer service at 800-333-4542. Kia's number for this recall is SC336.
Campaign 25V099000 · 17/02/2025
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Frequently asked questions
What is a fair price for a 2023 Kia Seltos?
A fair, mileage-adjusted price is about $21,085, within a typical market range of $19,890 to $22,458.
Is the 2023 Kia Seltos cheaper than MSRP?
Yes — its original MSRP was about $22,840, so a fair used price is roughly $1,755 below MSRP.
Is now a good time to buy a 2023 Kia Seltos?
There are about 50 days of national market supply for the 2023 Kia Seltos — Supply and demand are roughly balanced for the 2023 Kia Seltos.
How much can you negotiate on a 2023 Kia Seltos?
Negotiating leverage rates 56/100 (strong). ~50 days of national supply — strong leverage to negotiate.
What does the dealer pay for a 2023 Kia Seltos?
The estimated dealer cost (invoice) is roughly $21,013–$21,926 — its $22,840 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 6/24/2026. Estimates only; your price depends on condition, options, and location.