Real price data
What should you pay for a 2024 Kia Seltos?
Original MSRP
$24,390
When new
Fair market price
$24,121
Mileage-adjusted
Below MSRP
$269
A fair used price
Where prices land
25th $22,485 · 75th $25,532 · MSRP $24,390
Spread of current 2024 Kia Seltos listings · 25th–75th percentile marked.
Negotiating leverage
79
out of 100
strong leverage
~71 days of national supply — strong leverage to negotiate.
Ridekick's negotiating-leverage score blends national Market Day Supply with how far listings sit above the mileage-adjusted fair price. Higher means more room to negotiate.
Market demand & negotiating leverage
71days of supply
Buyer's marketInventory is moving slowly, so buyers typically have more room to negotiate on a 2024 Kia Seltos.
National Market Day Supply — how long it would take to sell the current used 2024 Kia Seltos inventory at the recent sales rate (lower means it sells faster). Source: MarketCheck.
Estimated dealer cost (invoice)
$22,439–$23,414
Estimated dealer invoice — about $24,390 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| LX | $22,153 | $24,390 | $22,439–$23,414 |
| S | $23,338 | $26,590 | $24,463–$25,526 |
| EX | $24,366 | $27,990 | $25,751–$26,870 |
| X-Line | $25,645 | $28,690 | $26,395–$27,542 |
| SX | $26,770 | $29,990 | $27,591–$28,790 |
- LX
- $22,153
- S
- $23,338
- EX
- $24,366
- X-Line
- $25,645
- SX
- $26,770
Safety & recalls
2 open NHTSA recalls on record for the 2024 Kia Seltos.
POWER TRAIN:AUTOMATIC TRANSMISSION:FLUID/LUBRICANT:PUMP
Kia America, Inc. (Kia) is recalling certain 2023 Soul, Sportage, and 2023-2024 Seltos vehicles. The electronic controller for the Idle Stop & Go oil pump assembly may contain damaged electrical components that can cause the pump to overheat.
Remedy: Owners are advised to park outside and away from structures until the recall repair is complete. Dealers will inspect and replace the electric oil pump controller, as necessary, free of charge. Owner notification letters are expected to be mailed September 28, 2023. Owners may contact Kia customer service at 1-800-333-4542. Kia's number for this recall is SC275.
Campaign 23V531000 · 31/07/2023
AIR BAGS
Kia America, Inc. (Kia) is recalling certain 2023 Soul and 2024 Seltos vehicles. Due to a manufacturing error, the side curtain air bags may deploy unexpectedly.
Remedy: Dealers will inspect and replace both side curtain air bag modules as necessary, free of charge. Owner notification letters were mailed January 31, 2024. Owners may contact Kia customer service at 1-800-333-4542. Kia's number for this recall is SC289.
Campaign 23V830000 · 22/12/2023
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Frequently asked questions
What is a fair price for a 2024 Kia Seltos?
A fair, mileage-adjusted price is about $24,121, within a typical market range of $22,485 to $25,532.
Is the 2024 Kia Seltos cheaper than MSRP?
Yes — its original MSRP was about $24,390, so a fair used price is roughly $269 below MSRP.
Is now a good time to buy a 2024 Kia Seltos?
There are about 71 days of national market supply for the 2024 Kia Seltos — Inventory is moving slowly, so buyers typically have more room to negotiate on a 2024 Kia Seltos.
How much can you negotiate on a 2024 Kia Seltos?
Negotiating leverage rates 79/100 (strong). ~71 days of national supply — strong leverage to negotiate.
What does the dealer pay for a 2024 Kia Seltos?
The estimated dealer cost (invoice) is roughly $22,439–$23,414 — its $24,390 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 6/24/2026. Estimates only; your price depends on condition, options, and location.