Negotiating leverage
38
moderate leverage / 100
~57 days of national supply — moderate negotiating leverage.
Ridekick price intelligence
2024 Kia Seltos Price: Fair Market Value & MSRP
A mileage-adjusted read of comparable active listings—not a quote for a specific VIN, trim, condition, or location.
Fair market price
$24,014
Inside the middle half of current listings.
Price intelligence
A map of today's market
Fair price is in the typical market range
$19,357$30,094
- Typical market range
- $22,452–$25,487
- Ridekick fair price
- $24,014
- Original MSRP range
- $24,390–$29,990
Middle 50% of active listings
Mileage-adjusted estimate
5 sourced trims when new
Buyer context
Market pulse
Signals to help you frame a conversation—not a promise about a particular vehicle or dealer.
National supply
57
days of supply
Balanced market
Supply and demand are roughly balanced for the 2024 Kia Seltos.
Estimated dealer cost (invoice)
$22,439–$23,414
Estimated dealer invoice — about $24,390 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| LX | $21,642 | $24,390 | $22,439–$23,414 |
| S | $22,445 | $24,990 | $22,991–$23,990 |
| EX | $24,210 | $28,090 | $25,843–$26,966 |
| X-Line | $24,889 | $28,690 | $26,395–$27,542 |
| SX | $25,673 | $29,990 | $27,591–$28,790 |
Trim comparison
How each trim is priced
Estimated dealer cost Original MSRP Fair price
Trim
$20,974$25,816$30,658
Fair priceLX
$21,642
LX: fair price $21,642, original MSRP $24,390, estimated dealer cost $22,439 to $23,414.
S
$22,445
S: fair price $22,445, original MSRP $24,990, estimated dealer cost $22,991 to $23,990.
EX
$24,210
EX: fair price $24,210, original MSRP $28,090, estimated dealer cost $25,843 to $26,966.
X-Line
$24,889
X-Line: fair price $24,889, original MSRP $28,690, estimated dealer cost $26,395 to $27,542.
SX
$25,673
SX: fair price $25,673, original MSRP $29,990, estimated dealer cost $27,591 to $28,790.
All marks use the same price scale. Dealer cost is an estimate; original MSRP and fair price are shown for context, not as a guarantee of a particular vehicle’s price.
Out-the-door price by state
Out-the-door for a 2024 Kia Seltos runs about $24,325 in MT to $26,632 in NJ — fair price plus state tax, title, registration, and a typical dealer doc fee.
| State | Sales/use tax | Doc + title + reg | Out-the-door |
|---|---|---|---|
| CA | $1,741 | $110+ | $25,865 |
| TX | $1,501 | $332 | $25,847 |
| FL | $1,441 | $1,074+ | $26,529 |
| NY | $961 | $371 | $25,346 |
| PA | $1,441 | $587 | $26,042 |
| IL | $1,501 | $683 | $26,198 |
| OH | $1,381 | $444 | $25,839 |
| GA | $1,681 | $637 | $26,332 |
| NC | $720 | $793 | $25,527 |
| WA | $1,561 | $215+ | $25,790 |
| OR | $0 | $525 | $24,539 |
Estimates using each state's base tax rate. Local (city/county) taxes can add 1–3% in many areas, dealer doc fees vary, and some states base registration on vehicle value or weight (shown with a "+"). Trade-in tax credits are not included.
Out-the-door price by state: California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, Georgia, North Carolina, Washington, Oregon
Safety & recalls
2 open NHTSA recalls on record for the 2024 Kia Seltos.
POWER TRAIN:AUTOMATIC TRANSMISSION:FLUID/LUBRICANT:PUMP
Kia America, Inc. (Kia) is recalling certain 2023 Soul, Sportage, and 2023-2024 Seltos vehicles. The electronic controller for the Idle Stop & Go oil pump assembly may contain damaged electrical components that can cause the pump to overheat.
Remedy: Owners are advised to park outside and away from structures until the recall repair is complete. Dealers will inspect and replace the electric oil pump controller, as necessary, free of charge. Owner notification letters are expected to be mailed September 28, 2023. Owners may contact Kia customer service at 1-800-333-4542. Kia's number for this recall is SC275.
Campaign 23V531000 · 31/07/2023
AIR BAGS
Kia America, Inc. (Kia) is recalling certain 2023 Soul and 2024 Seltos vehicles. Due to a manufacturing error, the side curtain air bags may deploy unexpectedly.
Remedy: Dealers will inspect and replace both side curtain air bag modules as necessary, free of charge. Owner notification letters were mailed January 31, 2024. Owners may contact Kia customer service at 1-800-333-4542. Kia's number for this recall is SC289.
Campaign 23V830000 · 22/12/2023
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Questions buyers ask
What is a fair price for a 2024 Kia Seltos?
A fair, mileage-adjusted price is about $24,014, within a typical market range of $22,452 to $25,487.
Is the 2024 Kia Seltos cheaper than MSRP?
Yes — its original MSRP was about $24,390, so a fair used price is roughly $376 below MSRP.
What is the out-the-door price of a 2024 Kia Seltos?
Out-the-door (price plus state tax, title, registration, and a typical doc fee) runs about $24,325 in MT to $26,632 in NJ, depending on your state. Local taxes can add more.
Is now a good time to buy a 2024 Kia Seltos?
There are about 57 days of national market supply for the 2024 Kia Seltos — Supply and demand are roughly balanced for the 2024 Kia Seltos.
How much can you negotiate on a 2024 Kia Seltos?
Negotiating leverage rates 38/100 (moderate). ~57 days of national supply — moderate negotiating leverage.
What does the dealer pay for a 2024 Kia Seltos?
The estimated dealer cost (invoice) is roughly $22,439–$23,414 — its $24,390 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 8/5/2026. Estimates only; your price depends on condition, options, and location.