Where there's room on price
34
/ 100 (moderate)
Approx. 51 days of national supply — moderate negotiating leverage.
Ridekick price report
2020 Kia Sportage Price: Typical Asking Price & MSRP
A mileage-adjusted read of comparable active listings—not a quote for a specific VIN, trim, condition, or location.
Typical asking price
$15,649
Inside the middle half of current listings.
Price intelligence
A map of today's market
Typical asking price is in the typical market range
$7,690$22,995
- Typical market range
- $13,500–$17,469
- Typical asking price
- $15,649
- Original MSRP range
- $23,990–$33,490
Middle 50% of active listings
At typical mileage
4 sourced trims when new
Buyer context
Market pulse
What this means for you. It's market data, not a price for a specific car.
National supply
51
days of supply
Balanced market
Supply and demand are roughly balanced for the 2020 Kia Sportage.
Estimated dealer cost (invoice)
$22,071–$23,030
Estimated dealer invoice — about $23,990 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Typical asking price by trim
| Trim | Typical asking (at typical mileage) | MSRP | Est. dealer cost |
|---|---|---|---|
| LX | $14,624 | $23,990 | $22,071–$23,030 |
| S | $16,160 | $27,690 | $25,475–$26,582 |
| EX | $16,650 | $28,690 | $26,395–$27,542 |
| SX | $19,147 | $33,490 | $30,811–$32,150 |
Trim comparison
How each trim is priced
Estimated dealer cost Original MSRP Typical asking price
Trim
$13,115$24,057$34,999
Typical askingLX
$14,624
LX: typical asking price $14,624, original MSRP $23,990, estimated dealer cost $22,071 to $23,030.
S
$16,160
S: typical asking price $16,160, original MSRP $27,690, estimated dealer cost $25,475 to $26,582.
EX
$16,650
EX: typical asking price $16,650, original MSRP $28,690, estimated dealer cost $26,395 to $27,542.
SX
$19,147
SX: typical asking price $19,147, original MSRP $33,490, estimated dealer cost $30,811 to $32,150.
All marks use the same price scale. Dealer cost is an estimate; original MSRP and typical asking price are shown for context, not as a guarantee of a particular vehicle’s price.
Out-the-door price by state
Out-the-door for a 2020 Kia Sportage runs about $15,960 in MT to $17,713 in NJ — the typical asking price plus state tax, title, registration, and a typical dealer doc fee.
| State | Sales/use tax | Doc + title + reg | Out-the-door |
|---|---|---|---|
| CA | $1,135 | $110+ | $16,894 |
| TX | $978 | $332 | $16,959 |
| FL | $939 | $1,074+ | $17,662 |
| NY | $626 | $371 | $16,646 |
| PA | $939 | $587 | $17,175 |
| IL | $978 | $683 | $17,310 |
| OH | $900 | $444 | $16,993 |
| GA | $1,095 | $637 | $17,381 |
| NC | $469 | $793 | $16,911 |
| WA | $1,017 | $215+ | $16,881 |
| OR | $0 | $525 | $16,174 |
Estimates using each state's base tax rate. Local (city/county) taxes can add 1–3% in many areas, dealer doc fees vary, and some states base registration on vehicle value or weight (shown with a "+"). Trade-in tax credits are not included.
Out-the-door price by state: California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, Georgia, North Carolina, Washington, Oregon
Safety & recalls
2 open NHTSA recalls on record for the 2020 Kia Sportage.
SERVICE BRAKES, HYDRAULIC:ANTILOCK/TRACTION CONTROL/ELECTRONIC LIMITED SLIP:CONTROL UNIT/MODULE
Kia Motors America (Kia) is recalling certain 2017-2021 Sportage and Cadenza vehicles. The electrical circuit in the Hydraulic Electronic Control Unit (HECU) may short-circuit, which can cause a fire in the engine compartment.
Remedy: Owners are advised to park outside and away from structures as a precaution until the recall repair is complete. Kia will notify owners, and dealers will replace certain fuses in the electrical junction box. Vehicles equipped with an electronic parking brake (EPB) will also receive a HECU software update. Repairs will be performed free of charge. The recall began on April 30, 2021. Owners may contact Kia customer service at 1-800-333-4542. Kia's number for this recall is SC206.
Campaign 21V137000 · 04/03/2021
TRAILER HITCHES
Kia America, Inc. (Kia) is recalling certain 2016-2022 Sorento, 2021-2022 Sorento Hybrid (HEV), 2022-2023 Sorento Plug-In Hybrid (PHEV), and 2017-2022 Sportage vehicles equipped with a tow hitch harness installed as original equipment, or purchased as an accessory through a Kia dealership. Debris and moisture accumulation on the tow hitch harness module printed circuit board (PCB) may cause an electrical short, which can result in a fire.
Remedy: Owners are advised to park outside and away from structures until the recall repair is complete. Dealers will inspect the vehicle, and, as necessary, replace the fuse and/or tow hitch harness module, free of charge. Owner notification letters were mailed August 11, 2023. Owners may contact Kia customer service at 1-800-333-4542. Kia's number for this recall is SC249.
Campaign 22V703000 · 19/09/2022
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Questions buyers ask
What is the typical asking price for a 2020 Kia Sportage?
Used 2020 Kia Sportage listings ask about $15,649 at typical mileage, with most listings between $13,500 and $17,469. That is what sellers are asking, not what buyers pay.
Is the 2020 Kia Sportage cheaper than MSRP?
Yes — its original MSRP was about $23,990, so the typical asking price for a used one is roughly $8,341 below MSRP.
What is the out-the-door price of a 2020 Kia Sportage?
Out-the-door (price plus state tax, title, registration, and a typical doc fee) runs about $15,960 in MT to $17,713 in NJ, depending on your state. Local taxes can add more.
Is now a good time to buy a 2020 Kia Sportage?
There are about 51 days of national market supply for the 2020 Kia Sportage — Supply and demand are roughly balanced for the 2020 Kia Sportage.
Is the listed price on a 2020 Kia Sportage fair?
Usually, yes. 2020 Kia Sportage listings typically ask about $15,520, roughly 1% below the typical asking price at typical mileage, $15,649. Compare any listing against that figure, and get the dealer's out-the-door price in writing, because tax and fees are added on top of the listed price.
What does the dealer pay for a 2020 Kia Sportage?
The estimated dealer cost (invoice) is roughly $22,071–$23,030 — its $23,990 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 10/25/2026. Estimates only; your price depends on condition, options, and location.