Negotiating leverage
45
moderate leverage / 100
~67 days of national supply — moderate negotiating leverage.
Ridekick price intelligence
2024 Kia Sportage Price: Fair Market Value & MSRP
A mileage-adjusted read of comparable active listings—not a quote for a specific VIN, trim, condition, or location.
Fair market price
$27,710
Inside the middle half of current listings.
Price intelligence
A map of today's market
Fair price is in the typical market range
$17,900$36,198
- Typical market range
- $25,038–$29,844
- Ridekick fair price
- $27,710
- Original MSRP range
- $27,190–$44,090
Middle 50% of active listings
Mileage-adjusted estimate
9 sourced trims when new
Buyer context
Market pulse
Signals to help you frame a conversation—not a promise about a particular vehicle or dealer.
National supply
67
days of supply
Buyer's market
Inventory is moving slowly, so buyers typically have more room to negotiate on a 2024 Kia Sportage.
Estimated dealer cost (invoice)
$25,015–$26,102
Estimated dealer invoice — about $27,190 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| LX | $23,577 | $27,190 | $25,015–$26,102 |
| EX | $26,246 | $30,990 | $28,511–$29,750 |
| EX Hybrid | $27,221 | $32,290 | $29,707–$30,998 |
| X-Line | $28,305 | $31,890 | $29,339–$30,614 |
| SX | $28,371 | $32,590 | $29,983–$31,286 |
| SX Prestige | $29,552 | $34,590 | $31,823–$33,206 |
| X-Pro | $31,023 | — | — |
| LX Hybrid | $32,104 | — | — |
| X-Pro Prestige | $32,195 | $37,990 | $34,951–$36,470 |
| SX Prestige Hybrid | $32,302 | $37,490 | $34,491–$35,990 |
| X-Line Prestige | $33,991 | $44,090 | $40,563–$42,326 |
Trim comparison
How each trim is priced
Estimated dealer cost Original MSRP Fair price
Trim
$21,936$33,834$45,731
Fair priceLX
$23,577
LX: fair price $23,577, original MSRP $27,190, estimated dealer cost $25,015 to $26,102.
EX
$26,246
EX: fair price $26,246, original MSRP $30,990, estimated dealer cost $28,511 to $29,750.
EX Hybrid
$27,221
EX Hybrid: fair price $27,221, original MSRP $32,290, estimated dealer cost $29,707 to $30,998.
X-Line
$28,305
X-Line: fair price $28,305, original MSRP $31,890, estimated dealer cost $29,339 to $30,614.
SX
$28,371
SX: fair price $28,371, original MSRP $32,590, estimated dealer cost $29,983 to $31,286.
SX Prestige
$29,552
SX Prestige: fair price $29,552, original MSRP $34,590, estimated dealer cost $31,823 to $33,206.
X-Pro
$31,023
X-Pro: fair price $31,023, original MSRP not available, estimated dealer cost not available.
LX Hybrid
$32,104
LX Hybrid: fair price $32,104, original MSRP not available, estimated dealer cost not available.
X-Pro Prestige
$32,195
X-Pro Prestige: fair price $32,195, original MSRP $37,990, estimated dealer cost $34,951 to $36,470.
SX Prestige Hybrid
$32,302
SX Prestige Hybrid: fair price $32,302, original MSRP $37,490, estimated dealer cost $34,491 to $35,990.
X-Line Prestige
$33,991
X-Line Prestige: fair price $33,991, original MSRP $44,090, estimated dealer cost $40,563 to $42,326.
All marks use the same price scale. Dealer cost is an estimate; original MSRP and fair price are shown for context, not as a guarantee of a particular vehicle’s price.
Out-the-door price by state
Out-the-door for a 2024 Kia Sportage runs about $28,804 in MT to $31,408 in NJ — fair price plus state tax, title, registration, and a typical dealer doc fee.
| State | Sales/use tax | Doc + title + reg | Out-the-door |
|---|---|---|---|
| CA | $2,066 | $110+ | $30,669 |
| TX | $1,781 | $332 | $30,606 |
| FL | $1,710 | $1,074+ | $31,277 |
| NY | $1,140 | $371 | $30,004 |
| PA | $1,710 | $587 | $30,790 |
| IL | $1,781 | $683 | $30,957 |
| OH | $1,638 | $444 | $30,575 |
| GA | $1,995 | $637 | $31,125 |
| NC | $855 | $793 | $30,141 |
| WA | $1,852 | $215+ | $30,560 |
| OR | $0 | $525 | $29,018 |
Estimates using each state's base tax rate. Local (city/county) taxes can add 1–3% in many areas, dealer doc fees vary, and some states base registration on vehicle value or weight (shown with a "+"). Trade-in tax credits are not included.
Out-the-door price by state: California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, Georgia, North Carolina, Washington, Oregon
Safety & recalls
3 open NHTSA recalls on record for the 2024 Kia Sportage.
STRUCTURE:BODY:ROOF AND PILLARS
Kia America, Inc. (Kia) is recalling certain 2023-2024 Sportage and 2022-2024 Carnival vehicles. The roof molding may loosen and detach.
Remedy: Dealers will inspect the roof molding and replace or secure it as necessary, free of charge. Owner notification letters were mailed March 15, 2024. Owners may contact Kia customer service at 1-800-333-4542. Kia's number for this recall is SC292.
Campaign 24V025000 · 18/01/2024
STEERING:ELECTRIC POWER ASSIST SYSTEM
Kia America, Inc. (Kia) is recalling certain 2024 Kia Sportage vehicles. The circuit board in the motor-driven power steering assembly may short circuit, resulting in a loss of power steering assist.
Remedy: Dealers will replace the motor-driven power steering electric power pack, free of charge. Owner notification letters were mailed July 19, 2024. Owners may contact Kia customer service at 1-800-333-4542. Kia's number for this recall is SC319.
Campaign 24V422000 · 07/06/2024
TRAILER HITCHES
Kia America, Inc. (Kia) is recalling certain 2023-2025 Sportage Plug-In Hybrid Electric (PHEV) and 2024-2025 Sportage vehicles equipped with a 4.2" screen and a Genuine Kia tow hitch harness accessory. Due to a software error, the instrument panel screen may fail. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 101, "Controls and Displays."
Remedy: Dealers will replace the tow hitch harness control module, free of charge. Owner notification letters were mailed February 13, 2026. Owners may contact Kia Customer Service at 1-800-333-4542. Kia's number for this recall is SC359. Vehicle Identification Numbers (VINs) involved in this recall will be searchable on NHTSA.gov beginning December 31, 2025.
Campaign 25V874000 · 17/12/2025
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Questions buyers ask
What is a fair price for a 2024 Kia Sportage?
A fair, mileage-adjusted price is about $27,710, within a typical market range of $25,038 to $29,844.
What is the out-the-door price of a 2024 Kia Sportage?
Out-the-door (price plus state tax, title, registration, and a typical doc fee) runs about $28,804 in MT to $31,408 in NJ, depending on your state. Local taxes can add more.
Is now a good time to buy a 2024 Kia Sportage?
There are about 67 days of national market supply for the 2024 Kia Sportage — Inventory is moving slowly, so buyers typically have more room to negotiate on a 2024 Kia Sportage.
How much can you negotiate on a 2024 Kia Sportage?
Negotiating leverage rates 45/100 (moderate). ~67 days of national supply — moderate negotiating leverage.
What does the dealer pay for a 2024 Kia Sportage?
The estimated dealer cost (invoice) is roughly $25,015–$26,102 — its $27,190 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
Keep researching
Know if you’re getting a fair price
Compare the price you’re offered with today’s market data before you buy. Free and on your terms.
Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 8/2/2026. Estimates only; your price depends on condition, options, and location.