Negotiating leverage
68
strong leverage / 100
~169 days of national supply and listings typically ~2% above fair price — strong leverage to negotiate.
Ridekick price intelligence
2026 Lamborghini Urus Price: Fair Market Value & MSRP
A mileage-adjusted read of comparable active listings—not a quote for a specific VIN, trim, condition, or location.
Fair market price
$303,486
Below the middle half of current listings.
Price intelligence
A map of today's market
Fair price sits outside the typical market range
$300,589$325,000
- Typical market range
- $307,850–$318,998
- Ridekick fair price
- $303,486
- Original MSRP
- $276,741
Middle 50% of active listings
Mileage-adjusted estimate
When new
Buyer context
Market pulse
Signals to help you frame a conversation—not a promise about a particular vehicle or dealer.
National supply
169
days of supply
Buyer's market
Inventory is moving slowly, so buyers typically have more room to negotiate on a 2026 Lamborghini Urus.
Manufacturer programs
Factory offers near you
See current cash, financing, and lease programs for a 2026 Lamborghini Urus. They can vary by ZIP and are separate from Ridekick's Real Price.
Programs stay separate so you can compare their terms without a misleading combined total.
Estimated dealer cost (invoice)
$254,602–$265,671
Estimated dealer invoice — about $276,741 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| SE | $303,486 | $276,741 | $254,602–$265,671 |
Trim comparison
How each trim is priced
Estimated dealer cost Original MSRP Fair price
Trim
$250,691$279,044$307,397
Fair priceSE
$303,486
SE: fair price $303,486, original MSRP $276,741, estimated dealer cost $254,602 to $265,671.
Some fair prices are above the original MSRP. MSRP is the original sticker price for the same trim; a current used-market estimate can be higher. This reflects today’s comparable listings—not a dealer quote.
Out-the-door price by state
Out-the-door for a 2026 Lamborghini Urus runs about $303,797 in MT to $325,599 in CA — fair price plus state tax, title, registration, and a typical dealer doc fee.
| State | Sales/use tax | Doc + title + reg | Out-the-door |
|---|---|---|---|
| CA | $22,003 | $110+ | $325,599 |
| TX | $18,968 | $332 | $322,786 |
| FL | $18,209 | $1,074+ | $322,769 |
| NY | $12,139 | $371 | $315,996 |
| PA | $18,209 | $587 | $322,282 |
| IL | $18,968 | $683 | $323,137 |
| OH | $17,450 | $444 | $321,380 |
| GA | $21,244 | $637 | $325,367 |
| NC | $9,105 | $793 | $313,384 |
| WA | $19,727 | $215+ | $323,428 |
| OR | $0 | $525 | $304,011 |
Estimates using each state's base tax rate. Local (city/county) taxes can add 1–3% in many areas, dealer doc fees vary, and some states base registration on vehicle value or weight (shown with a "+"). Trade-in tax credits are not included.
Out-the-door price by state: California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, Georgia, North Carolina, Washington, Oregon
What the experts say
9.0/ 10
Based on 2 expert reviews from 2 sources
Based on analysis of 2 professional reviews, the 2026 Lamborghini Urus earns an expert score of 90. Reviewers consistently praise its Supercar adjacent performance, Racy handling, 35 miles of EPA-estimated electric-only range. However, some note concerns about Stupid expensive and About as discreet as a flying chainsaw. This consensus represents the collective professional opinion from leading automotive publications.
Strengths
- Supercar adjacent performance
- Racy handling
- 35 miles of EPA-estimated electric-only range
- Supercar capable SUV
- New plug-in hybrid model
Watch-outs
- Stupid expensive
- About as discreet as a flying chainsaw
- Smallish cargo hold
- Performante too hardcore
- Super pricey
What reviewers highlight — aggregated from professional automotive publications.
Questions buyers ask
What is a fair price for a 2026 Lamborghini Urus?
A fair, mileage-adjusted price is about $303,486, within a typical market range of $307,850 to $318,998.
What is the out-the-door price of a 2026 Lamborghini Urus?
Out-the-door (price plus state tax, title, registration, and a typical doc fee) runs about $303,797 in MT to $325,599 in CA, depending on your state. Local taxes can add more.
Is now a good time to buy a 2026 Lamborghini Urus?
There are about 169 days of national market supply for the 2026 Lamborghini Urus — Inventory is moving slowly, so buyers typically have more room to negotiate on a 2026 Lamborghini Urus.
How much can you negotiate on a 2026 Lamborghini Urus?
Negotiating leverage rates 68/100 (strong). ~169 days of national supply and listings typically ~2% above fair price — strong leverage to negotiate.
What does the dealer pay for a 2026 Lamborghini Urus?
The estimated dealer cost (invoice) is roughly $254,602–$265,671 — its $276,741 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
Is the 2026 Lamborghini Urus a good car?
Based on analysis of 2 professional reviews, the 2026 Lamborghini Urus earns an expert score of 90. Reviewers consistently praise its Supercar adjacent performance, Racy handling, 35 miles of EPA-estimated electric-only range. However, some note concerns about Stupid expensive and About as discreet
Keep researching
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 8/5/2026. Estimates only; your price depends on condition, options, and location.