Real price data
What should you pay for a 2021 Land Rover Defender?
Original MSRP
$46,100
When new
Fair market price
$41,365
Mileage-adjusted
Below MSRP
$4,735
A fair used price
Where prices land
25th $38,397 · 75th $44,983 · MSRP $46,100
Spread of current 2021 Land Rover Defender listings · 25th–75th percentile marked.
Negotiating leverage
100
out of 100
strong leverage
~102 days of national supply — strong leverage to negotiate.
Ridekick's negotiating-leverage score blends national Market Day Supply with how far listings sit above the mileage-adjusted fair price. Higher means more room to negotiate.
Market demand & negotiating leverage
102days of supply
Buyer's marketInventory is moving slowly, so buyers typically have more room to negotiate on a 2021 Land Rover Defender.
National Market Day Supply — how long it would take to sell the current used 2021 Land Rover Defender inventory at the recent sales rate (lower means it sells faster). Source: MarketCheck.
Estimated dealer cost (invoice)
$42,412–$44,256
Estimated dealer invoice — about $46,100 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| S | $37,814 | $53,800 | $49,496–$51,648 |
| First Edition | $38,703 | — | — |
| Standard | $38,990 | $46,100 | $42,412–$44,256 |
| X-Dynamic S | $39,684 | $57,800 | $53,176–$55,488 |
| SE | $40,582 | $62,700 | $57,684–$60,192 |
| X-Dynamic SE | $43,143 | — | — |
| X-Dynamic HSE | $43,342 | $71,600 | $65,872–$68,736 |
| X | $47,860 | $83,000 | $76,360–$79,680 |
- S
- $37,814
- First Edition
- $38,703
- Standard
- $38,990
- X-Dynamic S
- $39,684
- SE
- $40,582
- X-Dynamic SE
- $43,143
- X-Dynamic HSE
- $43,342
- X
- $47,860
Frequently asked questions
What is a fair price for a 2021 Land Rover Defender?
A fair, mileage-adjusted price is about $41,365, within a typical market range of $38,397 to $44,983.
Is the 2021 Land Rover Defender cheaper than MSRP?
Yes — its original MSRP was about $46,100, so a fair used price is roughly $4,735 below MSRP.
Is now a good time to buy a 2021 Land Rover Defender?
There are about 102 days of national market supply for the 2021 Land Rover Defender — Inventory is moving slowly, so buyers typically have more room to negotiate on a 2021 Land Rover Defender.
How much can you negotiate on a 2021 Land Rover Defender?
Negotiating leverage rates 100/100 (strong). ~102 days of national supply — strong leverage to negotiate.
What does the dealer pay for a 2021 Land Rover Defender?
The estimated dealer cost (invoice) is roughly $42,412–$44,256 — its $46,100 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 6/23/2026. Estimates only; your price depends on condition, options, and location.