Negotiating leverage
42
moderate leverage / 100
~63 days of national supply — moderate negotiating leverage.
Ridekick price intelligence
2020 Lincoln Aviator Price: Fair Market Value & MSRP
A mileage-adjusted read of comparable active listings—not a quote for a specific VIN, trim, condition, or location.
Fair market price
$28,966
Inside the middle half of current listings.
Price intelligence
A map of today's market
Fair price is in the typical market range
$18,220$42,950
- Typical market range
- $25,698–$32,547
- Ridekick fair price
- $28,966
- Original MSRP range
- $51,100–$87,800
Middle 50% of active listings
Mileage-adjusted estimate
5 sourced trims when new
Buyer context
Market pulse
Signals to help you frame a conversation—not a promise about a particular vehicle or dealer.
National supply
63
days of supply
Buyer's market
Inventory is moving slowly, so buyers typically have more room to negotiate on a 2020 Lincoln Aviator.
Estimated dealer cost (invoice)
$47,012–$49,056
Estimated dealer invoice — about $51,100 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| Reserve | $28,523 | $58,700 | $54,004–$56,352 |
| Grand Touring | $29,046 | $68,800 | $63,296–$66,048 |
| Black Label | $31,078 | $77,695 | $71,479–$74,587 |
| Black Label Grand Touring | $36,980 | $87,800 | $80,776–$84,288 |
| base | — | $51,100 | $47,012–$49,056 |
Trim comparison
How each trim is priced
Estimated dealer cost Original MSRP Fair price
Trim
$23,781$58,162$92,542
Fair priceReserve
$28,523
Reserve: fair price $28,523, original MSRP $58,700, estimated dealer cost $54,004 to $56,352.
Grand Touring
$29,046
Grand Touring: fair price $29,046, original MSRP $68,800, estimated dealer cost $63,296 to $66,048.
Black Label
$31,078
Black Label: fair price $31,078, original MSRP $77,695, estimated dealer cost $71,479 to $74,587.
Black Label Grand Touring
$36,980
Black Label Grand Touring: fair price $36,980, original MSRP $87,800, estimated dealer cost $80,776 to $84,288.
base
—
base: fair price not available, original MSRP $51,100, estimated dealer cost $47,012 to $49,056.
All marks use the same price scale. Dealer cost is an estimate; original MSRP and fair price are shown for context, not as a guarantee of a particular vehicle’s price.
Out-the-door price by state
Out-the-door for a 2020 Lincoln Aviator runs about $30,032 in MT to $32,718 in NJ — fair price plus state tax, title, registration, and a typical dealer doc fee.
| State | Sales/use tax | Doc + title + reg | Out-the-door |
|---|---|---|---|
| CA | $2,155 | $110+ | $31,986 |
| TX | $1,858 | $332 | $31,911 |
| FL | $1,783 | $1,074+ | $32,578 |
| NY | $1,189 | $371 | $31,281 |
| PA | $1,783 | $587 | $32,091 |
| IL | $1,858 | $683 | $32,262 |
| OH | $1,709 | $444 | $31,874 |
| GA | $2,080 | $637 | $32,438 |
| NC | $892 | $793 | $31,406 |
| WA | $1,932 | $215+ | $31,868 |
| OR | $0 | $525 | $30,246 |
Estimates using each state's base tax rate. Local (city/county) taxes can add 1–3% in many areas, dealer doc fees vary, and some states base registration on vehicle value or weight (shown with a "+"). Trade-in tax credits are not included.
Out-the-door price by state: California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, Georgia, North Carolina, Washington, Oregon
Safety & recalls
30 open NHTSA recalls on record for the 2020 Lincoln Aviator.
FUEL SYSTEM, GASOLINE:DELIVERY:HOSES, LINES/PIPING, AND FITTINGS
Ford Motor Company (Ford) is recalling certain 2020 Explorer and Lincoln Aviator vehicles. Over time, the protective sleeve on the vapor fuel line may chafe through the plastic liquid fuel line and cause a fuel leak.
Remedy: Ford will notify owners, and dealers will install a longer protective sleeve on the liquid fuel line, as necessary, free of charge. Ford issued owners and interim notification on January 29, 2020. Recall began March 23, 2020. A second notice will be sent once parts are available, expected to be late in the first quarter of 2020. A renotification letter was sent on July 10, 2020. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 19S49.
Campaign 19V859000 · 04/12/2019
ENGINE
Ford Motor Company (Ford) is recalling certain 2020-2021 Explorer and Lincoln Aviator vehicles. The right hand motor mount fasteners may have been incorrectly tightened, and may loosen over time.
Remedy: Ford will notify owners, and dealers will remove and replace the right hand motor mount fasteners, free of charge. The recall began February 3, 2021. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 20S72.
Campaign 20V788000 · 17/12/2020
SUSPENSION:REAR
Ford Motor Company (Ford) is recalling certain 2020 Lincoln Aviator and Ford Explorer vehicles. The rear lower control arm (RLCA) bolts that attach the rear lower control arms to the wheel knuckles may not have been heat-treated, which could cause them to break.
Remedy: Ford will notify owners, and dealers will replace both RLCA bolts, free of charge. The recall began on April 2, 2021. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 21S11.
Campaign 21V154000 · 10/03/2021
BACK OVER PREVENTION:SOFTWARE
Ford Motor Company (Ford) is recalling certain 2020-2021 Explorer, Lincoln Corsair, and Lincoln Aviator vehicles equipped with 360-degree cameras. The video output may fail, preventing the rearview camera image from displaying.
Remedy: Dealers will update the Image Processing Module (IPMB) software, free of charge. Owner notification letters were mailed November 16, 2021. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 21S44.
Campaign 21V735000 · 22/09/2021
BACK OVER PREVENTION:DISPLAY FUNCTION
Ford Motor Company (Ford) is recalling certain 2020-2021 Lincoln Aviator vehicles. The image processing module may be unable to provide video feed to the display, which could result in a loss of the backup camera image. As such, these vehicles fail to comply with the requirements of the Federal Motor Vehicle Safety Standard number 111, "Rear Visibility."
Remedy: Ford will notify owners, and dealers will update the image processing module software with the latest level, free of charge. Owner notification letters were mailed May 21, 2021. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 21C09.
Campaign 21V223000 · 30/03/2021
POWER TRAIN:DRIVELINE:DRIVESHAFT
Ford Motor Company (Ford) is recalling certain 2020 Explorer and Lincoln Aviator vehicles equipped with a 2.0L or 3.3L engine and a 10 Speed Automatic Transmission with the All Wheel Drive package. The drive shaft may fracture along the weld seam.
Remedy: Ford will notify owners, and dealers will inspect the drive shaft label inspected and replace it as necessary, free of charge. The recall began December 11, 2020. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 20S65.
Campaign 20V693000 · 10/11/2020
VISIBILITY:DEFROSTER/DEFOGGER/HVAC SYSTEM:COMPRESSOR
Ford Motor Company (Ford) is recalling certain 2020-2021 Lincoln Aviator vehicles equipped with 3.0L gasoline engines. The wire harness may not be secured properly, possibly contacting the air conditioning (A/C) compressor pulley, and resulting in damage to electrical wires, or the A/C compressor drive belt.
Remedy: Dealers will inspect the harness and A/C compressor belt for damage, replacing them as necessary, and install a tie strap to secure the wire harness, free of charge. Owner notification letters were mailed on July 30, 2021. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 21S34.
Campaign 21V534000 · 15/07/2021
AIR BAGS:CRITICAL FASTENERS
Ford Motor Company (Ford) is recalling certain 2020 Explorer and 2020 Lincoln Aviator vehicles. The side air bag and/or seat back module attachments may not have been properly tightened in the front seat backs.
Remedy: Ford will notify owners, and dealers will remove front seat back panels from one or both front seats (VIN-specific) and verify that the fasteners have been properly tightened, free of charge. The recall began September 10, 2020. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 20S48.
Campaign 20V497000 · 21/08/2020
VISIBILITY:WINDSHIELD WIPER/WASHER
Ford Motor Company (Ford) is recalling certain 2020 Ford Explorer Police Interceptor Utility and 2020 Lincoln Aviator vehicles. The affected vehicles contain windshield washer fluid that was contaminated with brake fluid. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 104, "Windshield Wiping and Washing Systems."
Remedy: Ford will notify owners, and dealers will flush out the washer system, replacing the washer bottle neck, washer pump assembly, fluid level sensor and the front and rear wiper blades. Dealers will also inspect and repair the vehicle's paint and exterior components if affected, free of charge. The recall began March 2, 2021. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 21C01.
Campaign 21V014000 · 15/01/2021
SEATS:FRONT ASSEMBLY:RECLINER
Ford Motor Company (Ford) is recalling certain 2018-2020 F-150 and 2019-2020 F-250, F-350, F-450, and F-550 Super Duty pickup trucks, and 2018-2019 Ford Explorer, 2019-2020 Expedition, and 2020 Escape vehicles equipped with driver and/or passenger's manual front seat back recliner mechanisms. Also included are certain 2020 Ford Explorer and Lincoln Aviator vehicles equipped with rear outboard seats and manual seat back recliner mechanisms. The recliner mechanisms may be missing the third pawl required for seat back strength, resulting in a loose seat back. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard (FMVSS) numbers 202, "Head Restraints" and 207, "Seating Systems."
Remedy: Ford will notify owners, and Ford and Lincoln dealers will inspect the seat structure and replace them, as necessary, free of charge. The recall began October 21, 2019. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 19C07.
Campaign 19V633000 · 28/08/2019
POWER TRAIN:AUTOMATIC TRANSMISSION:GEAR POSITION INDICATION (PRNDL)
Ford Motor Company (Ford) is recalling certain 2020 Explorer and Lincoln Aviator vehicles. The Manual Park Release (MPR) cover may not be installed. In addition, the vehicles may be in Factory Mode, which disables warning alerts and does not display the transmission gear selected. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard (FMVSS) numbers 114, "Theft Prevention" and 102, "Trans Shift Lever Seq/Starter Interlock/Trans Braking Effect."
Remedy: Ford will notify owners, and dealers will inspect and, if necessary, install a MPR cover. Dealers will verify the instrument cluster is not in Factory Mode and clear any fault codes, free of charge. The recall began August 23, 2019. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 19C06.
Campaign 19V575000 · 05/08/2019
SEAT BELTS:FRONT:WARNING LIGHT/DEVICES
Ford Motor Company (Ford) is recalling certain 2020-2023 Lincoln Aviator and 2020-2022 Lincoln Corsair vehicles equipped with a Revel Audio System. When the driver's seat belt is not buckled and the vehicle is started, the seat belt warning system may activate the audible warning chime for an insufficient amount of time of less than 4 seconds. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 208, "Occupant Crash Protection."
Remedy: Dealers will update the audio control module software, free of charge. Owner notification letters were mailed February 7, 2023. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 22C35.
Campaign 22V953000 · 23/12/2022
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Questions buyers ask
What is a fair price for a 2020 Lincoln Aviator?
A fair, mileage-adjusted price is about $28,966, within a typical market range of $25,698 to $32,547.
Is the 2020 Lincoln Aviator cheaper than MSRP?
Yes — its original MSRP was about $51,100, so a fair used price is roughly $22,134 below MSRP.
What is the out-the-door price of a 2020 Lincoln Aviator?
Out-the-door (price plus state tax, title, registration, and a typical doc fee) runs about $30,032 in MT to $32,718 in NJ, depending on your state. Local taxes can add more.
Is now a good time to buy a 2020 Lincoln Aviator?
There are about 63 days of national market supply for the 2020 Lincoln Aviator — Inventory is moving slowly, so buyers typically have more room to negotiate on a 2020 Lincoln Aviator.
How much can you negotiate on a 2020 Lincoln Aviator?
Negotiating leverage rates 42/100 (moderate). ~63 days of national supply — moderate negotiating leverage.
What does the dealer pay for a 2020 Lincoln Aviator?
The estimated dealer cost (invoice) is roughly $47,012–$49,056 — its $51,100 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
Keep researching
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 8/6/2026. Estimates only; your price depends on condition, options, and location.