Negotiating leverage
40
moderate leverage / 100
~60 days of national supply — moderate negotiating leverage.
Ridekick price intelligence
2021 Lincoln Aviator Price: Fair Market Value & MSRP
A mileage-adjusted read of comparable active listings—not a quote for a specific VIN, trim, condition, or location.
Fair market price
$32,797
Inside the middle half of current listings.
Price intelligence
A map of today's market
Fair price is in the typical market range
$21,002$43,600
- Typical market range
- $29,193–$34,990
- Ridekick fair price
- $32,797
- Original MSRP range
- $52,690–$88,335
Middle 50% of active listings
Mileage-adjusted estimate
6 sourced trims when new
Buyer context
Market pulse
Signals to help you frame a conversation—not a promise about a particular vehicle or dealer.
National supply
60
days of supply
Buyer's market
Inventory is moving slowly, so buyers typically have more room to negotiate on a 2021 Lincoln Aviator.
Estimated dealer cost (invoice)
$48,475–$50,582
Estimated dealer invoice — about $52,690 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| Base | $29,406 | $53,600 | $49,312–$51,456 |
| Reserve | $32,369 | $56,940 | $52,385–$54,662 |
| Grand Touring | $34,229 | $68,900 | $63,388–$66,144 |
| Black Label | $37,866 | $78,695 | $72,399–$75,547 |
| Black Label Grand Touring | $39,427 | $88,335 | $81,268–$84,802 |
| livery | — | $52,690 | $48,475–$50,582 |
Trim comparison
How each trim is priced
Estimated dealer cost Original MSRP Fair price
Trim
$24,692$58,871$93,049
Fair priceBase
$29,406
Base: fair price $29,406, original MSRP $53,600, estimated dealer cost $49,312 to $51,456.
Reserve
$32,369
Reserve: fair price $32,369, original MSRP $56,940, estimated dealer cost $52,385 to $54,662.
Grand Touring
$34,229
Grand Touring: fair price $34,229, original MSRP $68,900, estimated dealer cost $63,388 to $66,144.
Black Label
$37,866
Black Label: fair price $37,866, original MSRP $78,695, estimated dealer cost $72,399 to $75,547.
Black Label Grand Touring
$39,427
Black Label Grand Touring: fair price $39,427, original MSRP $88,335, estimated dealer cost $81,268 to $84,802.
livery
—
livery: fair price not available, original MSRP $52,690, estimated dealer cost $48,475 to $50,582.
All marks use the same price scale. Dealer cost is an estimate; original MSRP and fair price are shown for context, not as a guarantee of a particular vehicle’s price.
Out-the-door price by state
Out-the-door for a 2021 Lincoln Aviator runs about $33,404 in MT to $36,313 in NJ — fair price plus state tax, title, registration, and a typical dealer doc fee.
| State | Sales/use tax | Doc + title + reg | Out-the-door |
|---|---|---|---|
| CA | $2,399 | $110+ | $35,602 |
| TX | $2,068 | $332 | $35,493 |
| FL | $1,986 | $1,074+ | $36,153 |
| NY | $1,324 | $371 | $34,788 |
| PA | $1,986 | $587 | $35,666 |
| IL | $2,068 | $683 | $35,844 |
| OH | $1,903 | $444 | $35,440 |
| GA | $2,317 | $637 | $36,047 |
| NC | $993 | $793 | $34,879 |
| WA | $2,151 | $215+ | $35,459 |
| OR | $0 | $525 | $33,618 |
Estimates using each state's base tax rate. Local (city/county) taxes can add 1–3% in many areas, dealer doc fees vary, and some states base registration on vehicle value or weight (shown with a "+"). Trade-in tax credits are not included.
Out-the-door price by state: California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, Georgia, North Carolina, Washington, Oregon
Safety & recalls
28 open NHTSA recalls on record for the 2021 Lincoln Aviator.
SUSPENSION:REAR
Ford Motor Company (Ford) is recalling certain 2021 Explorer and Lincoln Aviator vehicles. Incorrect rear suspension module components may have been installed due to a labeling error.
Remedy: Dealers will inspect the rear suspension module, and replace any incorrect parts, as necessary, free of charge. Owner notification letters were mailed December 3, 2021. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 21S47.
Campaign 21V870000 · 10/11/2021
ENGINE
Ford Motor Company (Ford) is recalling certain 2020-2021 Explorer and Lincoln Aviator vehicles. The right hand motor mount fasteners may have been incorrectly tightened, and may loosen over time.
Remedy: Ford will notify owners, and dealers will remove and replace the right hand motor mount fasteners, free of charge. The recall began February 3, 2021. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 20S72.
Campaign 20V788000 · 17/12/2020
BACK OVER PREVENTION:SOFTWARE
Ford Motor Company (Ford) is recalling certain 2020-2021 Explorer, Lincoln Corsair, and Lincoln Aviator vehicles equipped with 360-degree cameras. The video output may fail, preventing the rearview camera image from displaying.
Remedy: Dealers will update the Image Processing Module (IPMB) software, free of charge. Owner notification letters were mailed November 16, 2021. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 21S44.
Campaign 21V735000 · 22/09/2021
BACK OVER PREVENTION:DISPLAY FUNCTION
Ford Motor Company (Ford) is recalling certain 2020-2021 Lincoln Aviator vehicles. The image processing module may be unable to provide video feed to the display, which could result in a loss of the backup camera image. As such, these vehicles fail to comply with the requirements of the Federal Motor Vehicle Safety Standard number 111, "Rear Visibility."
Remedy: Ford will notify owners, and dealers will update the image processing module software with the latest level, free of charge. Owner notification letters were mailed May 21, 2021. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 21C09.
Campaign 21V223000 · 30/03/2021
STEERING
Ford Motor Company (Ford) is recalling certain 2021 Lincoln Aviator vehicles. The steering knuckles may have been manufactured improperly.
Remedy: Ford will notify owners, and dealers will inspect the front knuckle, and replace it if necessary, free of charge. The recall began December 16, 2020. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 20S69.
Campaign 20V726000 · 20/11/2020
AIR BAGS:SIDE/WINDOW:CURTAIN
Ford Motor Company (Ford) is recalling certain 2021 Explorer and Lincoln Aviator vehicles. The side air bag attachment weld studs could detach during the deployment of the side air bag, resulting in an improper deployment. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard 214, "Side Impact Protection".
Remedy: Dealers will replace the side air bag assemblies, free of charge. Owner notification letters were mailed September 10, 2021. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 21C19.
Campaign 21V652000 · 23/08/2021
VISIBILITY:DEFROSTER/DEFOGGER/HVAC SYSTEM:COMPRESSOR
Ford Motor Company (Ford) is recalling certain 2020-2021 Lincoln Aviator vehicles equipped with 3.0L gasoline engines. The wire harness may not be secured properly, possibly contacting the air conditioning (A/C) compressor pulley, and resulting in damage to electrical wires, or the A/C compressor drive belt.
Remedy: Dealers will inspect the harness and A/C compressor belt for damage, replacing them as necessary, and install a tie strap to secure the wire harness, free of charge. Owner notification letters were mailed on July 30, 2021. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 21S34.
Campaign 21V534000 · 15/07/2021
SEAT BELTS:FRONT:WARNING LIGHT/DEVICES
Ford Motor Company (Ford) is recalling certain 2020-2023 Lincoln Aviator and 2020-2022 Lincoln Corsair vehicles equipped with a Revel Audio System. When the driver's seat belt is not buckled and the vehicle is started, the seat belt warning system may activate the audible warning chime for an insufficient amount of time of less than 4 seconds. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 208, "Occupant Crash Protection."
Remedy: Dealers will update the audio control module software, free of charge. Owner notification letters were mailed February 7, 2023. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 22C35.
Campaign 22V953000 · 23/12/2022
BACK OVER PREVENTION: SENSING SYSTEM: CAMERA
Ford Motor Company (Ford) is recalling certain 2020-2023 Explorer, Lincoln Aviator, and 2020-2022 Lincoln Corsair vehicles equipped with a 360-degree camera. The video output may fail, preventing the rearview camera image from displaying.
Remedy: Dealers will update the image processing module (IPMB) software, free of charge. Interim owner notification letters informing owners of the safety risk were mailed April 25, 2023. Owner notification letters were mailed February 13, 2023. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 23S02. This recall expands and replaces NHTSA recall number 21V-735. Vehicles previously repaired under 21V-735 will need to have the new remedy performed.
Campaign 23V022000 · 23/01/2023
BACK OVER PREVENTION: SENSING SYSTEM: CAMERA
Ford Motor Company (Ford) is recalling certain 2020-2023 Explorer, Lincoln Aviator, and 2020-2022 Lincoln Corsair vehicles equipped with a 360-degree camera. The video output may fail, preventing the rearview camera image from displaying.
Remedy: Dealers will replace the 360-degree camera, free of charge. Owner notification letters were mailed November 10, 2023. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 23S23. This recall expands and replaces NHTSA recall number 23V-022. Vehicles previously repaired under 23V-022 will need to have the new remedy performed.
Campaign 23V342000 · 12/05/2023
BACK OVER PREVENTION: SENSING SYSTEM: CAMERA
Ford Motor Company (Ford) is recalling certain 2020-2023 Lincoln Aviator, 2018-2021 Lincoln Navigator, 2022-2023 Ford Transit, and 2021 Ford Bronco vehicles. The rearview camera, or 360-degree view camera if equipped, may not display a rearview image when the vehicle is placed in reverse.
Remedy: Dealers will replace the rearview camera, and update the software and wiring as necessary, free of charge. Owner notification letters were mailed November 20, 2023 to Lincoln owners. Ford vehicle owners notification letters were mailed March 4, 2024. Ford remedy parts are anticipated 2nd Quarter 2024. Ford's number for this recall is 23S48.
Campaign 23V598000 · 25/08/2023
ELECTRICAL SYSTEM:PROPULSION SYSTEM:TRACTION BATTERY
Ford Motor Company (Ford) is recalling certain 2020-2022 Lincoln Aviator and Ford Explorer vehicles equipped with 3.0L PHEV engines. A manufacturing defect in one or more of the high voltage battery cells may result in an internal short circuit and battery failure.
Remedy: Dealers will perform a Battery Energy Control Module (BECM) diagnostic test and replace the high voltage battery pack, as necessary, free of charge. Owner notification letters were mailed on April 8, 2024. Owners may contact Ford customer service at 1-866-436-7332. Ford Motor Company's number for this recall is 23S53.
Campaign 23V626000 · 08/09/2023
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Questions buyers ask
What is a fair price for a 2021 Lincoln Aviator?
A fair, mileage-adjusted price is about $32,797, within a typical market range of $29,193 to $34,990.
Is the 2021 Lincoln Aviator cheaper than MSRP?
Yes — its original MSRP was about $52,690, so a fair used price is roughly $19,893 below MSRP.
What is the out-the-door price of a 2021 Lincoln Aviator?
Out-the-door (price plus state tax, title, registration, and a typical doc fee) runs about $33,404 in MT to $36,313 in NJ, depending on your state. Local taxes can add more.
Is now a good time to buy a 2021 Lincoln Aviator?
There are about 60 days of national market supply for the 2021 Lincoln Aviator — Inventory is moving slowly, so buyers typically have more room to negotiate on a 2021 Lincoln Aviator.
How much can you negotiate on a 2021 Lincoln Aviator?
Negotiating leverage rates 40/100 (moderate). ~60 days of national supply — moderate negotiating leverage.
What does the dealer pay for a 2021 Lincoln Aviator?
The estimated dealer cost (invoice) is roughly $48,475–$50,582 — its $52,690 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
Keep researching
Know if you’re getting a fair price
Compare the price you’re offered with today’s market data before you buy. Free and on your terms.
Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 8/6/2026. Estimates only; your price depends on condition, options, and location.