Negotiating leverage
42
moderate leverage / 100
~63 days of national supply — moderate negotiating leverage.
Ridekick price intelligence
2023 Lincoln Aviator Price: Fair Market Value & MSRP
A mileage-adjusted read of comparable active listings—not a quote for a specific VIN, trim, condition, or location.
Fair market price
$43,761
Inside the middle half of current listings.
Price intelligence
A map of today's market
Fair price is in the typical market range
$27,995$59,995
- Typical market range
- $39,156–$47,492
- Ridekick fair price
- $43,761
- Original MSRP range
- $53,340–$90,280
Middle 50% of active listings
Mileage-adjusted estimate
6 sourced trims when new
Buyer context
Market pulse
Signals to help you frame a conversation—not a promise about a particular vehicle or dealer.
National supply
63
days of supply
Buyer's market
Inventory is moving slowly, so buyers typically have more room to negotiate on a 2023 Lincoln Aviator.
Estimated dealer cost (invoice)
$49,073–$51,206
Estimated dealer invoice — about $53,340 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| Base | $36,571 | $53,340 | $49,073–$51,206 |
| Reserve | $43,685 | $61,535 | $56,612–$59,074 |
| Grand Touring | $45,205 | $69,190 | $63,655–$66,422 |
| Black Label | $50,625 | $80,725 | $74,267–$77,496 |
| livery | — | $53,870 | $49,560–$51,715 |
| Black Label Grand Touring | $55,484 | $90,280 | $83,058–$86,669 |
Trim comparison
How each trim is priced
Estimated dealer cost Original MSRP Fair price
Trim
$32,274$63,426$94,577
Fair priceBase
$36,571
Base: fair price $36,571, original MSRP $53,340, estimated dealer cost $49,073 to $51,206.
Reserve
$43,685
Reserve: fair price $43,685, original MSRP $61,535, estimated dealer cost $56,612 to $59,074.
Grand Touring
$45,205
Grand Touring: fair price $45,205, original MSRP $69,190, estimated dealer cost $63,655 to $66,422.
Black Label
$50,625
Black Label: fair price $50,625, original MSRP $80,725, estimated dealer cost $74,267 to $77,496.
livery
—
livery: fair price not available, original MSRP $53,870, estimated dealer cost $49,560 to $51,715.
Black Label Grand Touring
$55,484
Black Label Grand Touring: fair price $55,484, original MSRP $90,280, estimated dealer cost $83,058 to $86,669.
All marks use the same price scale. Dealer cost is an estimate; original MSRP and fair price are shown for context, not as a guarantee of a particular vehicle’s price.
Out-the-door price by state
Out-the-door for a 2023 Lincoln Aviator runs about $44,072 in MT to $47,688 in NJ — fair price plus state tax, title, registration, and a typical dealer doc fee.
| State | Sales/use tax | Doc + title + reg | Out-the-door |
|---|---|---|---|
| CA | $3,173 | $110+ | $47,044 |
| TX | $2,735 | $332 | $46,828 |
| FL | $2,626 | $1,074+ | $47,461 |
| NY | $1,750 | $371 | $45,882 |
| PA | $2,626 | $587 | $46,974 |
| IL | $2,735 | $683 | $47,179 |
| OH | $2,516 | $444 | $46,721 |
| GA | $3,063 | $637 | $47,461 |
| NC | $1,313 | $793 | $45,867 |
| WA | $2,844 | $215+ | $46,820 |
| OR | $0 | $525 | $44,286 |
Estimates using each state's base tax rate. Local (city/county) taxes can add 1–3% in many areas, dealer doc fees vary, and some states base registration on vehicle value or weight (shown with a "+"). Trade-in tax credits are not included.
Out-the-door price by state: California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, Georgia, North Carolina, Washington, Oregon
Safety & recalls
16 open NHTSA recalls on record for the 2023 Lincoln Aviator.
SEAT BELTS:FRONT:WARNING LIGHT/DEVICES
Ford Motor Company (Ford) is recalling certain 2020-2023 Lincoln Aviator and 2020-2022 Lincoln Corsair vehicles equipped with a Revel Audio System. When the driver's seat belt is not buckled and the vehicle is started, the seat belt warning system may activate the audible warning chime for an insufficient amount of time of less than 4 seconds. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 208, "Occupant Crash Protection."
Remedy: Dealers will update the audio control module software, free of charge. Owner notification letters were mailed February 7, 2023. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 22C35.
Campaign 22V953000 · 23/12/2022
BACK OVER PREVENTION: SENSING SYSTEM: CAMERA
Ford Motor Company (Ford) is recalling certain 2020-2023 Explorer, Lincoln Aviator, and 2020-2022 Lincoln Corsair vehicles equipped with a 360-degree camera. The video output may fail, preventing the rearview camera image from displaying.
Remedy: Dealers will update the image processing module (IPMB) software, free of charge. Interim owner notification letters informing owners of the safety risk were mailed April 25, 2023. Owner notification letters were mailed February 13, 2023. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 23S02. This recall expands and replaces NHTSA recall number 21V-735. Vehicles previously repaired under 21V-735 will need to have the new remedy performed.
Campaign 23V022000 · 23/01/2023
POWER TRAIN:AUTOMATIC TRANSMISSION
Ford Motor Company (Ford) is recalling certain 2022-2023 F-150, Mustang, Explorer, Bronco, and 2023 Lincoln Aviator vehicles equipped with automatic transmissions. The transmission may contain a loose bolt which could prevent the transmission from engaging the park gear, although the gear shifter position may indicate that the vehicle has been shifted to "PARK."
Remedy: Dealers will inspect and, if necessary, replace the transmissions, free of charge. Owner notification letters were mailed April 25, 2023. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 23S06.
Campaign 23V070000 · 10/02/2023
BACK OVER PREVENTION: SENSING SYSTEM: CAMERA
Ford Motor Company (Ford) is recalling certain 2020-2023 Explorer, Lincoln Aviator, and 2020-2022 Lincoln Corsair vehicles equipped with a 360-degree camera. The video output may fail, preventing the rearview camera image from displaying.
Remedy: Dealers will replace the 360-degree camera, free of charge. Owner notification letters were mailed November 10, 2023. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 23S23. This recall expands and replaces NHTSA recall number 23V-022. Vehicles previously repaired under 23V-022 will need to have the new remedy performed.
Campaign 23V342000 · 12/05/2023
BACK OVER PREVENTION: SENSING SYSTEM: CAMERA
Ford Motor Company (Ford) is recalling certain 2020-2023 Lincoln Aviator, 2018-2021 Lincoln Navigator, 2022-2023 Ford Transit, and 2021 Ford Bronco vehicles. The rearview camera, or 360-degree view camera if equipped, may not display a rearview image when the vehicle is placed in reverse.
Remedy: Dealers will replace the rearview camera, and update the software and wiring as necessary, free of charge. Owner notification letters were mailed November 20, 2023 to Lincoln owners. Ford vehicle owners notification letters were mailed March 4, 2024. Ford remedy parts are anticipated 2nd Quarter 2024. Ford's number for this recall is 23S48.
Campaign 23V598000 · 25/08/2023
BACK OVER PREVENTION:DISPLAY FUNCTION
Ford Motor Company (Ford) is recalling certain 2020-2024 Lincoln Aviator vehicles. The accessory protocol image module (APIM) can be affected by electromagnetic interference with a cell phone in the vehicle, causing the rearview camera image to flicker or become distorted.
Remedy: Owners are advised not to use their cell phones while reversing until the remedy is completed. Dealers will install shielding on the accessory protocol image module (APIM), free of charge. Owner notification letters were mailed on October 23, 2024. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 24S35.
Campaign 24V368000 · 24/05/2024
EQUIPMENT:OTHER:LABELS
Ford Motor Company (Ford) is recalling certain 2020-2025 Explorer, Lincoln Aviator, 2020-2024 Escape, Lincoln Corsair, 2018-2024 F-150, Expedition and Lincoln Navigator vehicles. The air bag warning label may be missing from the dashboard. As such, these vehicles fail to comply with the requirement Federal Motor Vehicle Safety Standard number 208, "Occupant Crash Protection."
Remedy: Ford will mail owners the warning labels, free of charge. Owner notification letters were mailed December 19, 2024. Owners may call Ford customer service at 1-866-436-7332. Ford's number for this recall is 24C39.
Campaign 24V852000 · 08/11/2024
BACK OVER PREVENTION:SOFTWARE
Ford Motor Company (Ford) is recalling certain 2020-2023 Explorer, Lincoln Aviator, and 2020-2022 Lincoln Corsair vehicles previously repaired incorrectly under recall number 23V-342. The video output may fail, preventing the rearview camera image from displaying.
Remedy: Dealers will update the Image Processing Module software, free of charge. Owner notification letters were mailed April 25, 2025. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 25S27.
Campaign 25V159000 · 14/03/2025
SEAT BELTS:FRONT:WARNING LIGHT/DEVICES
Ford Motor Company (Ford) is recalling certain 2020-2023 Lincoln Aviator and Lincoln Corsair vehicles equipped with a Revel Audio System that were repaired incorrectly under recall 22V-953. When the driver's seat belt is not buckled and the vehicle is started, the seat belt warning system may activate the audible warning chime for an insufficient amount of time of less than 4 seconds. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 208, "Occupant Crash Protection."
Remedy: Dealers will update the audio control module software, free of charge. Owner notification letters were mailed July 3, 2025. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 25C18.
Campaign 25V338000 · 23/05/2025
SEATS:MID/REAR ASSEMBLY
Ford Motor Company (Ford) is recalling certain 2020-2025 Aviator, and Explorer vehicles. The switch for the easy-entry second-row outer seats may bind or stick, resulting in the seats unlatching, folding, or sliding unexpectedly while driving.
Remedy: Dealers will inspect the second-row seat switch, and replace the bezel around the switch as necessary, free of charge. Owner notification letters were mailed August 7, 2025. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 25S67.
Campaign 25V393000 · 13/06/2025
STRUCTURE:BODY
Ford Motor Company (Ford) is recalling certain 2020-2025 Aviator vehicles. The rear door window bars and C-pillar trim may have insufficient adhesive bonding, which can allow the trim to detach from the vehicle.
Remedy: Dealers will repair or replace C-pillar appliques and window division bars, free of charge. Owner notification letters were mailed September 29, 2025. Owners may contact Ford Customer Service at 1-866-436-7332. Ford's number for this recall is 25S66.
Campaign 25V407000 · 13/06/2025
BACK OVER PREVENTION:SOFTWARE
Ford Motor Company (Ford) is recalling certain 2018-2022 Transit Connect, 2019-2020 MKZ, MKX, Edge, Continental, F-150, Nautilus, Fusion, 2019-2023 Ranger, Mustang, 2020-2021 EcoSport, Expedition, Navigator, 2020-2022 Escape, F-250 SD, Corsair, 2020-2023 Aviator, Transit, 2020-2024 Explorer, 2021-2024 Bronco Sport, and 2022-2024 Maverick vehicles. A software error may cause the rearview camera to display a blank image, or the image may remain on the display after the backing event has ended.
Remedy: Dealers will update the rearview camera software, free of charge. Owner notification letters were mailed September 4, 2025. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 25S72.
Campaign 25V442000 · 27/06/2025
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Questions buyers ask
What is a fair price for a 2023 Lincoln Aviator?
A fair, mileage-adjusted price is about $43,761, within a typical market range of $39,156 to $47,492.
Is the 2023 Lincoln Aviator cheaper than MSRP?
Yes — its original MSRP was about $53,340, so a fair used price is roughly $9,579 below MSRP.
What is the out-the-door price of a 2023 Lincoln Aviator?
Out-the-door (price plus state tax, title, registration, and a typical doc fee) runs about $44,072 in MT to $47,688 in NJ, depending on your state. Local taxes can add more.
Is now a good time to buy a 2023 Lincoln Aviator?
There are about 63 days of national market supply for the 2023 Lincoln Aviator — Inventory is moving slowly, so buyers typically have more room to negotiate on a 2023 Lincoln Aviator.
How much can you negotiate on a 2023 Lincoln Aviator?
Negotiating leverage rates 42/100 (moderate). ~63 days of national supply — moderate negotiating leverage.
What does the dealer pay for a 2023 Lincoln Aviator?
The estimated dealer cost (invoice) is roughly $49,073–$51,206 — its $53,340 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
Keep researching
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 8/5/2026. Estimates only; your price depends on condition, options, and location.