Real price data
What should you pay for a 2024 Lincoln Aviator?
Original MSRP
$53,870
When new
Fair market price
$50,599
Mileage-adjusted
Below MSRP
$3,271
A fair used price
Where prices land
25th $47,000 · 75th $54,797 · MSRP $53,870
Spread of current 2024 Lincoln Aviator listings · 25th–75th percentile marked.
Negotiating leverage
80
out of 100
strong leverage
~72 days of national supply — strong leverage to negotiate.
Ridekick's negotiating-leverage score blends national Market Day Supply with how far listings sit above the mileage-adjusted fair price. Higher means more room to negotiate.
Market demand & negotiating leverage
72days of supply
Buyer's marketInventory is moving slowly, so buyers typically have more room to negotiate on a 2024 Lincoln Aviator.
National Market Day Supply — how long it would take to sell the current used 2024 Lincoln Aviator inventory at the recent sales rate (lower means it sells faster). Source: MarketCheck.
Estimated dealer cost (invoice)
$49,560–$51,715
Estimated dealer invoice — about $53,870 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| Premiere | $44,772 | $55,845 | $51,377–$53,611 |
| Reserve | $49,735 | $61,535 | $56,612–$59,074 |
| livery | — | $53,870 | $49,560–$51,715 |
| Black Label | $60,387 | $80,725 | $74,267–$77,496 |
- Premiere
- $44,772
- Reserve
- $49,735
- Black Label
- $60,387
Safety & recalls
7 open NHTSA recalls on record for the 2024 Lincoln Aviator.
BACK OVER PREVENTION:DISPLAY FUNCTION
Ford Motor Company (Ford) is recalling certain 2020-2024 Lincoln Aviator vehicles. The accessory protocol image module (APIM) can be affected by electromagnetic interference with a cell phone in the vehicle, causing the rearview camera image to flicker or become distorted.
Remedy: Owners are advised not to use their cell phones while reversing until the remedy is completed. Dealers will install shielding on the accessory protocol image module (APIM), free of charge. Owner notification letters were mailed on October 23, 2024. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 24S35.
Campaign 24V368000 · 24/05/2024
EQUIPMENT:OTHER:LABELS
Ford Motor Company (Ford) is recalling certain 2020-2025 Explorer, Lincoln Aviator, 2020-2024 Escape, Lincoln Corsair, 2018-2024 F-150, Expedition and Lincoln Navigator vehicles. The air bag warning label may be missing from the dashboard. As such, these vehicles fail to comply with the requirement Federal Motor Vehicle Safety Standard number 208, "Occupant Crash Protection."
Remedy: Ford will mail owners the warning labels, free of charge. Owner notification letters were mailed December 19, 2024. Owners may call Ford customer service at 1-866-436-7332. Ford's number for this recall is 24C39.
Campaign 24V852000 · 08/11/2024
SEATS:MID/REAR ASSEMBLY
Ford Motor Company (Ford) is recalling certain 2020-2025 Aviator, and Explorer vehicles. The switch for the easy-entry second-row outer seats may bind or stick, resulting in the seats unlatching, folding, or sliding unexpectedly while driving.
Remedy: Dealers will inspect the second-row seat switch, and replace the bezel around the switch as necessary, free of charge. Owner notification letters were mailed August 7, 2025. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 25S67.
Campaign 25V393000 · 13/06/2025
STRUCTURE:BODY
Ford Motor Company (Ford) is recalling certain 2020-2025 Aviator vehicles. The rear door window bars and C-pillar trim may have insufficient adhesive bonding, which can allow the trim to detach from the vehicle.
Remedy: Dealers will repair or replace C-pillar appliques and window division bars, free of charge. Owner notification letters were mailed September 29, 2025. Owners may contact Ford Customer Service at 1-866-436-7332. Ford's number for this recall is 25S66.
Campaign 25V407000 · 13/06/2025
TRAILER HITCHES
Ford Motor Company (Ford) is recalling certain 2024-2026 Explorer and 2024-2026 Lincoln Aviator vehicles. The trailer hitch assembly bolts may be loose.
Remedy: Dealers will inspect and tighten the trailer hitch bolts, or replace them as necessary, free of charge. Owner notification letters were mailed October 29, 2025. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 25SA3. Vehicle Identification Numbers (VINs) involved in this recall became searchable on NHTSA.gov on October 15, 2025.
Campaign 25V687000 · 10/10/2025
BACK OVER PREVENTION:SOFTWARE
Ford Motor Company (Ford) is recalling certain 2020-2022 Escape, Lincoln Corsair, 2020-2024 Lincoln Aviator, and Explorer vehicles. The image on the center display may flip or invert, resulting in an incorrectly displayed rearview image when the vehicle is placed in reverse. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 111, "Rear Visibility."
Remedy: Dealers will update the accessory protocol interface module (APIM) software, free of charge. Interim letters, notifying owners of the safety risk, were mailed April 6, 2026. Additional letters will be sent once the final remedy is available, anticipated second quarter of 2026. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 26C11. Vehicle Identification Numbers (VINs) involved in this recall became searchable on NHTSA.gov on March 5, 2026.
Campaign 26V123000 · 03/03/2026
SEAT BELTS
Ford Motor Company (Ford) is recalling certain 2020-2026 Explorer and Lincoln Aviator vehicles. The seat belt anchor bolts at the second-row outer seating positions may be improperly secured.
Remedy: Dealers will inspect the second-row outer seat belt lower anchor bolts and replace or repair them as necessary, free of charge. Owner notification letters were mailed March 30, 2026. Owners may contact Ford customer service at 1-866-436-7332. Ford's number for this recall is 26C18. Vehicle Identification Numbers (VINs) involved in this recall became searchable on NHTSA.gov on March 19, 2026.
Campaign 26V159000 · 17/03/2026
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Frequently asked questions
What is a fair price for a 2024 Lincoln Aviator?
A fair, mileage-adjusted price is about $50,599, within a typical market range of $47,000 to $54,797.
Is the 2024 Lincoln Aviator cheaper than MSRP?
Yes — its original MSRP was about $53,870, so a fair used price is roughly $3,271 below MSRP.
Is now a good time to buy a 2024 Lincoln Aviator?
There are about 72 days of national market supply for the 2024 Lincoln Aviator — Inventory is moving slowly, so buyers typically have more room to negotiate on a 2024 Lincoln Aviator.
How much can you negotiate on a 2024 Lincoln Aviator?
Negotiating leverage rates 80/100 (strong). ~72 days of national supply — strong leverage to negotiate.
What does the dealer pay for a 2024 Lincoln Aviator?
The estimated dealer cost (invoice) is roughly $49,560–$51,715 — its $53,870 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 6/24/2026. Estimates only; your price depends on condition, options, and location.