Real price data
What should you pay for a 2020 Nissan Frontier?
Original MSRP
$26,790
When new
Fair market price
$21,804
Mileage-adjusted
Below MSRP
$4,986
A fair used price
Where prices land
25th $18,979 · 75th $25,020 · MSRP $26,790
Spread of current 2020 Nissan Frontier listings · 25th–75th percentile marked.
Negotiating leverage
49
out of 100
moderate leverage
~44 days of national supply — moderate negotiating leverage.
Ridekick's negotiating-leverage score blends national Market Day Supply with how far listings sit above the mileage-adjusted fair price. Higher means more room to negotiate.
Market demand & negotiating leverage
44days of supply
Balanced marketSupply and demand are roughly balanced for the 2020 Nissan Frontier.
National Market Day Supply — how long it would take to sell the current used 2020 Nissan Frontier inventory at the recent sales rate (lower means it sells faster). Source: MarketCheck.
Estimated dealer cost (invoice)
$24,647–$25,718
Estimated dealer invoice — about $26,790 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| S | $17,637 | $26,790 | $24,647–$25,718 |
| SV | $21,410 | $28,800 | $26,496–$27,648 |
| PRO-4X | $25,983 | $37,490 | $34,491–$35,990 |
- S
- $17,637
- SV
- $21,410
- PRO-4X
- $25,983
Safety & recalls
2 open NHTSA recalls on record for the 2020 Nissan Frontier.
POWER TRAIN:AUTOMATIC TRANSMISSION
Nissan North America, Inc. (Nissan) is recalling certain 2020-2022 Frontier and Titan vehicles. The transmission parking pawl may not engage when the vehicle is shifted into park, which can result in a vehicle rollaway.
Remedy: Owners are advised to apply the parking brake every time they park their vehicle. Dealers will replace the transmission parking pawl pin, free of charge. Owner notification letters were mailed November 2022. Owners may contact Nissan's customer service at 1-800-867-7669. Nissan's number for this recall is R22A2 R22A3.
Campaign 22V457000 · 24/06/2022
POWER TRAIN:AUTOMATIC TRANSMISSION
Nissan North America, Inc. (Nissan) is recalling certain 2020-2023 Titan, 2020-2022 Frontier, and 2023 Z vehicles. The transmission parking pawl may not engage when the vehicle is shifted into park, which can result in a vehicle rollaway.
Remedy: Owners are advised to apply the parking brake every time they park their vehicle. Dealers will perform the applicable repairs below, free of charge: Model Year 2020-2022 Frontier vehicles: reprogram Transmission Control Module (TCM) Model Year 2020-2022 Titan vehicles: reprogram TCM and Engine Control Module (ECM) Model Year 2023 Titan vehicles: reprogram TCM Model Year 2023 Z vehicles: reprogram TCM. Owner notification letters were mailed October 28, 2022. Owners may contact Nissan's customer service at 1-800-867-7669.
Campaign 22V671000 · 07/09/2022
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Frequently asked questions
What is a fair price for a 2020 Nissan Frontier?
A fair, mileage-adjusted price is about $21,804, within a typical market range of $18,979 to $25,020.
Is the 2020 Nissan Frontier cheaper than MSRP?
Yes — its original MSRP was about $26,790, so a fair used price is roughly $4,986 below MSRP.
Is now a good time to buy a 2020 Nissan Frontier?
There are about 44 days of national market supply for the 2020 Nissan Frontier — Supply and demand are roughly balanced for the 2020 Nissan Frontier.
How much can you negotiate on a 2020 Nissan Frontier?
Negotiating leverage rates 49/100 (moderate). ~44 days of national supply — moderate negotiating leverage.
What does the dealer pay for a 2020 Nissan Frontier?
The estimated dealer cost (invoice) is roughly $24,647–$25,718 — its $26,790 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
Keep researching
Check your car's real price
See the real, all-in out-the-door price on any car you're considering — in writing, free. You stay in control the whole way.
Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 6/23/2026. Estimates only; your price depends on condition, options, and location.