Real price data
What should you pay for a 2023 Nissan Frontier?
Original MSRP
$33,490
When new
Fair market price
$33,082
Mileage-adjusted
Below MSRP
$408
A fair used price
Where prices land
25th $30,854 · 75th $36,379 · MSRP $33,490
Spread of current 2023 Nissan Frontier listings · 25th–75th percentile marked.
Negotiating leverage
89
out of 100
strong leverage
~80 days of national supply — strong leverage to negotiate.
Ridekick's negotiating-leverage score blends national Market Day Supply with how far listings sit above the mileage-adjusted fair price. Higher means more room to negotiate.
Market demand & negotiating leverage
80days of supply
Buyer's marketInventory is moving slowly, so buyers typically have more room to negotiate on a 2023 Nissan Frontier.
National Market Day Supply — how long it would take to sell the current used 2023 Nissan Frontier inventory at the recent sales rate (lower means it sells faster). Source: MarketCheck.
Estimated dealer cost (invoice)
$30,811–$32,150
Estimated dealer invoice — about $33,490 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| S | $27,578 | $33,490 | $30,811–$32,150 |
| SV | $31,196 | $36,470 | $33,552–$35,011 |
| PRO-X | $31,721 | $35,720 | $32,862–$34,291 |
| PRO-4X | $36,340 | $38,900 | $35,788–$37,344 |
- S
- $27,578
- SV
- $31,196
- PRO-X
- $31,721
- PRO-4X
- $36,340
Safety & recalls
1 open NHTSA recall on record for the 2023 Nissan Frontier.
TIRES:BEAD
Nissan North America, Inc. (Nissan) is recalling certain 2023 Titan and Frontier vehicles. The tires may have a tear in the inner bead which can cause a rapid loss of tire pressure.
Remedy: Dealers will replace all four road tires, or inspect and replace the spare tire assembly, as necessary, free of charge. Owner notification letters are expected to be mailed June 10, 2023. Owners may contact Nissan's customer service at 1-800-867-7669. Nissan's number for this recall is PC973 and PC974.
Campaign 23V273000 · 17/04/2023
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Frequently asked questions
What is a fair price for a 2023 Nissan Frontier?
A fair, mileage-adjusted price is about $33,082, within a typical market range of $30,854 to $36,379.
Is the 2023 Nissan Frontier cheaper than MSRP?
Yes — its original MSRP was about $33,490, so a fair used price is roughly $408 below MSRP.
Is now a good time to buy a 2023 Nissan Frontier?
There are about 80 days of national market supply for the 2023 Nissan Frontier — Inventory is moving slowly, so buyers typically have more room to negotiate on a 2023 Nissan Frontier.
How much can you negotiate on a 2023 Nissan Frontier?
Negotiating leverage rates 89/100 (strong). ~80 days of national supply — strong leverage to negotiate.
What does the dealer pay for a 2023 Nissan Frontier?
The estimated dealer cost (invoice) is roughly $30,811–$32,150 — its $33,490 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
Keep researching
Check your car's real price
See the real, all-in out-the-door price on any car you're considering — in writing, free. You stay in control the whole way.
Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 6/23/2026. Estimates only; your price depends on condition, options, and location.