Negotiating leverage
56
strong leverage / 100
~71 days of national supply and listings typically ~3% above fair price — strong leverage to negotiate.
Ridekick price intelligence
2023 Nissan Frontier Price: Fair Market Value & MSRP
A mileage-adjusted read of comparable active listings—not a quote for a specific VIN, trim, condition, or location.
Fair market price
$32,727
Inside the middle half of current listings.
Price intelligence
A map of today's market
Fair price is in the typical market range
$22,495$41,990
- Typical market range
- $29,794–$35,693
- Ridekick fair price
- $32,727
- Original MSRP range
- $29,570–$38,720
Middle 50% of active listings
Mileage-adjusted estimate
4 sourced trims when new
Buyer context
Market pulse
Signals to help you frame a conversation—not a promise about a particular vehicle or dealer.
National supply
71
days of supply
Buyer's market
Inventory is moving slowly, so buyers typically have more room to negotiate on a 2023 Nissan Frontier.
Estimated dealer cost (invoice)
$27,204–$28,387
Estimated dealer invoice — about $29,570 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| S | $26,065 | $29,570 | $27,204–$28,387 |
| SV | $30,303 | $36,290 | $33,387–$34,838 |
| PRO-X | $31,923 | $35,900 | $33,028–$34,464 |
| PRO-4X | $35,559 | $38,720 | $35,622–$37,171 |
Trim comparison
How each trim is priced
Estimated dealer cost Original MSRP Fair price
Trim
$25,053$32,393$39,732
Fair priceS
$26,065
S: fair price $26,065, original MSRP $29,570, estimated dealer cost $27,204 to $28,387.
SV
$30,303
SV: fair price $30,303, original MSRP $36,290, estimated dealer cost $33,387 to $34,838.
PRO-X
$31,923
PRO-X: fair price $31,923, original MSRP $35,900, estimated dealer cost $33,028 to $34,464.
PRO-4X
$35,559
PRO-4X: fair price $35,559, original MSRP $38,720, estimated dealer cost $35,622 to $37,171.
All marks use the same price scale. Dealer cost is an estimate; original MSRP and fair price are shown for context, not as a guarantee of a particular vehicle’s price.
Out-the-door price by state
Out-the-door for a 2023 Nissan Frontier runs about $32,651 in MT to $35,510 in NJ — fair price plus state tax, title, registration, and a typical dealer doc fee.
| State | Sales/use tax | Doc + title + reg | Out-the-door |
|---|---|---|---|
| CA | $2,345 | $110+ | $34,795 |
| TX | $2,021 | $332 | $34,693 |
| FL | $1,940 | $1,074+ | $35,354 |
| NY | $1,294 | $371 | $34,005 |
| PA | $1,940 | $587 | $34,867 |
| IL | $2,021 | $683 | $35,044 |
| OH | $1,860 | $444 | $34,644 |
| GA | $2,264 | $637 | $35,241 |
| NC | $970 | $793 | $34,103 |
| WA | $2,102 | $215+ | $34,657 |
| OR | $0 | $525 | $32,865 |
Estimates using each state's base tax rate. Local (city/county) taxes can add 1–3% in many areas, dealer doc fees vary, and some states base registration on vehicle value or weight (shown with a "+"). Trade-in tax credits are not included.
Out-the-door price by state: California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, Georgia, North Carolina, Washington, Oregon
Safety & recalls
1 open NHTSA recall on record for the 2023 Nissan Frontier.
TIRES:BEAD
Nissan North America, Inc. (Nissan) is recalling certain 2023 Titan and Frontier vehicles. The tires may have a tear in the inner bead which can cause a rapid loss of tire pressure.
Remedy: Dealers will replace all four road tires, or inspect and replace the spare tire assembly, as necessary, free of charge. Owner notification letters are expected to be mailed June 10, 2023. Owners may contact Nissan's customer service at 1-800-867-7669. Nissan's number for this recall is PC973 and PC974.
Campaign 23V273000 · 17/04/2023
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Questions buyers ask
What is a fair price for a 2023 Nissan Frontier?
A fair, mileage-adjusted price is about $32,727, within a typical market range of $29,794 to $35,693.
What is the out-the-door price of a 2023 Nissan Frontier?
Out-the-door (price plus state tax, title, registration, and a typical doc fee) runs about $32,651 in MT to $35,510 in NJ, depending on your state. Local taxes can add more.
Is now a good time to buy a 2023 Nissan Frontier?
There are about 71 days of national market supply for the 2023 Nissan Frontier — Inventory is moving slowly, so buyers typically have more room to negotiate on a 2023 Nissan Frontier.
How much can you negotiate on a 2023 Nissan Frontier?
Negotiating leverage rates 56/100 (strong). ~71 days of national supply and listings typically ~3% above fair price — strong leverage to negotiate.
What does the dealer pay for a 2023 Nissan Frontier?
The estimated dealer cost (invoice) is roughly $27,204–$28,387 — its $29,570 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
Keep researching
Know if you’re getting a fair price
Compare the price you’re offered with today’s market data before you buy. Free and on your terms.
Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 9/15/2026. Estimates only; your price depends on condition, options, and location.