Real price data
What should you pay for a 2024 Nissan Frontier?
Original MSRP
$34,810
When new
Fair market price
$34,451
Mileage-adjusted
Below MSRP
$359
A fair used price
Where prices land
25th $32,002 · 75th $36,925 · MSRP $34,810
Spread of current 2024 Nissan Frontier listings · 25th–75th percentile marked.
Negotiating leverage
73
out of 100
strong leverage
~66 days of national supply — strong leverage to negotiate.
Ridekick's negotiating-leverage score blends national Market Day Supply with how far listings sit above the mileage-adjusted fair price. Higher means more room to negotiate.
Market demand & negotiating leverage
66days of supply
Buyer's marketInventory is moving slowly, so buyers typically have more room to negotiate on a 2024 Nissan Frontier.
National Market Day Supply — how long it would take to sell the current used 2024 Nissan Frontier inventory at the recent sales rate (lower means it sells faster). Source: MarketCheck.
Estimated dealer cost (invoice)
$32,025–$33,418
Estimated dealer invoice — about $34,810 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| S | $28,005 | $34,810 | $32,025–$33,418 |
| PRO-X | $32,281 | $37,040 | $34,077–$35,558 |
| SV | $32,444 | $39,860 | $36,671–$38,266 |
| SL | $35,075 | $42,800 | $39,376–$41,088 |
| PRO-4X | $36,855 | $39,560 | $36,395–$37,978 |
- S
- $28,005
- PRO-X
- $32,281
- SV
- $32,444
- SL
- $35,075
- PRO-4X
- $36,855
Safety & recalls
3 open NHTSA recalls on record for the 2024 Nissan Frontier.
AIR BAGS:FRONTAL:DRIVER SIDE:INFLATOR MODULE
Nissan North America, Inc. (Nissan) is recalling certain 2024 Titan, Frontier, Infiniti QX60, Pathfinder, 2023-2024 Sentra, Versa, Kicks, Infiniti QX50, and 2023 Rogue vehicles. Due to a manufacturing issue, the driver's air bag inflator may absorb moisture, and cause the air bag to deploy improperly.
Remedy: Dealers will replace the front driver's air bag assembly, free of charge. Owner notification letters were mailed April 10, 2024. Owners may contact Nissan customer service at 1-800-867-7669. Nissan's numbers for this recall are PD103, PD104, and PMA34.
Campaign 24V154000 · 27/02/2024
SUSPENSION:FRONT:CONTROL ARM:LOWER BALL JOINT
Nissan North America, Inc. (Nissan) is recalling certain 2024 Frontier vehicles. The front right-side lower link may have been manufactured with an oversized ball joint, which can result in corrosion and ball joint separation from the front right-side lower link.
Remedy: Dealers will replace the front right-side lower link, free of charge. Owner notification letters were mailed August 15, 2024. Owners may contact Nissan's customer service at 1-800-867-7669. Nissan's number for this recall is PD109.
Campaign 24V479000 · 26/06/2024
EXTERIOR LIGHTING:HEADLIGHTS
Nissan North America, Inc. (Nissan) is recalling certain 2024 Nissan Frontier vehicles. The right-side headlight assemblies may have missing or illegible headlight aim markings, which can result in improperly aimed headlights. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 108, "Lamps, Reflective Devices, and Associated Equipment."
Remedy: Dealers will inspect and replace the right-side headlight as necessary, free of charge. Owner notification letters were mailed September 20, 2024. Owners may contact Nissan customer service at 1-800-867-7669. Nissan's number for this recall is PD121.
Campaign 24V582000 · 06/08/2024
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Frequently asked questions
What is a fair price for a 2024 Nissan Frontier?
A fair, mileage-adjusted price is about $34,451, within a typical market range of $32,002 to $36,925.
Is the 2024 Nissan Frontier cheaper than MSRP?
Yes — its original MSRP was about $34,810, so a fair used price is roughly $359 below MSRP.
Is now a good time to buy a 2024 Nissan Frontier?
There are about 66 days of national market supply for the 2024 Nissan Frontier — Inventory is moving slowly, so buyers typically have more room to negotiate on a 2024 Nissan Frontier.
How much can you negotiate on a 2024 Nissan Frontier?
Negotiating leverage rates 73/100 (strong). ~66 days of national supply — strong leverage to negotiate.
What does the dealer pay for a 2024 Nissan Frontier?
The estimated dealer cost (invoice) is roughly $32,025–$33,418 — its $34,810 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 6/23/2026. Estimates only; your price depends on condition, options, and location.