Real price data
What should you pay for a 2017 Nissan Titan?
Original MSRP
$38,260
When new
Fair market price
$19,101
Mileage-adjusted
Below MSRP
$19,159
A fair used price
Where prices land
25th $15,999 · 75th $22,202 · MSRP $38,260
Spread of current 2017 Nissan Titan listings · 25th–75th percentile marked.
Negotiating leverage
60
out of 100
strong leverage
~54 days of national supply — strong leverage to negotiate.
Ridekick's negotiating-leverage score blends national Market Day Supply with how far listings sit above the mileage-adjusted fair price. Higher means more room to negotiate.
Market demand & negotiating leverage
54days of supply
Balanced marketSupply and demand are roughly balanced for the 2017 Nissan Titan.
National Market Day Supply — how long it would take to sell the current used 2017 Nissan Titan inventory at the recent sales rate (lower means it sells faster). Source: MarketCheck.
Estimated dealer cost (invoice)
$35,199–$36,730
Estimated dealer invoice — about $38,260 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| S | $16,444 | $38,260 | $35,199–$36,730 |
| SV | $18,245 | $38,370 | $35,300–$36,835 |
| SL | $20,457 | $49,460 | $45,503–$47,482 |
| Platinum Reserve | $21,352 | $52,310 | $48,125–$50,218 |
| PRO-4X | $21,700 | $45,470 | $41,832–$43,651 |
- S
- $16,444
- SV
- $18,245
- SL
- $20,457
- Platinum Reserve
- $21,352
- PRO-4X
- $21,700
Safety & recalls
3 open NHTSA recalls on record for the 2017 Nissan Titan.
ELECTRICAL SYSTEM:WIRING
Nissan North America, Inc. (Nissan) is recalling certain 2017-2019 gasoline, light duty, Titan vehicles. The alternator harness may have been damaged during the engine installation process, possibly resulting in an electrical short.
Remedy: Nissan will notify owners, and dealers will inspect the alternator harness for the proper routing and any damage. The harness will be clipped into the correct position or replaced as necessary, free of charge. The recall began August 8, 2019. Owners may contact Nissan customer service at 1-800-867-7669.
Campaign 19V495000 · 26/06/2019
EQUIPMENT:OTHER:LABELS
Nissan North America, Inc. (Nissan) is recalling certain 2016-2018 Nissan Titan, 2016 and 2018 Nissan Titan XD vehicles. Accessories installed on these vehicles reduced the load carrying capacity, however, a Load Carrying Capacity modification label was not installed, possibly allowing the vehicle to be overloaded. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard (FMVSS) number 110, "Tire Selection and Rims."
Remedy: Nissan will notify owners and provide a new modification label, with installation instructions, free of charge. The recall began on June 4, 2018. Owners may contact Nissan customer service at 1-800-867-7669.
Campaign 18V240000 · 16/04/2018
SEAT BELTS:REAR/OTHER
Nissan North America, Inc. (Nissan) is recalling certain 2016-2017 Nissan Titan Crew Cab and Titan XD Crew Cab vehicles. In the event of a crash, the rear seatbelt assembly may not adequately protect the occupant's head, allowing it to contact the D-ring bolt trim cap. As such, these vehicles fail to conform to Federal Motor Vehicle Safety Standard (FMVSS) number 201, "Occupant Protection in Interior Impact."
Remedy: Nissan will notify owners, and dealers will install energy absorbing material to the C-Pillar Finishers and replace the Seatbelt Bolt and Bolt Cap, free of charge. The recall began September 19, 2017. Owners may contact Nissan customer service at 1-800-647-7261.
Campaign 17V268000 · 24/04/2017
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Frequently asked questions
What is a fair price for a 2017 Nissan Titan?
A fair, mileage-adjusted price is about $19,101, within a typical market range of $15,999 to $22,202.
Is the 2017 Nissan Titan cheaper than MSRP?
Yes — its original MSRP was about $38,260, so a fair used price is roughly $19,159 below MSRP.
Is now a good time to buy a 2017 Nissan Titan?
There are about 54 days of national market supply for the 2017 Nissan Titan — Supply and demand are roughly balanced for the 2017 Nissan Titan.
How much can you negotiate on a 2017 Nissan Titan?
Negotiating leverage rates 60/100 (strong). ~54 days of national supply — strong leverage to negotiate.
What does the dealer pay for a 2017 Nissan Titan?
The estimated dealer cost (invoice) is roughly $35,199–$36,730 — its $38,260 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 6/25/2026. Estimates only; your price depends on condition, options, and location.