Real price data
What should you pay for a 2020 Subaru Ascent?
Original MSRP
$31,995
When new
Fair market price
$22,207
Mileage-adjusted
Below MSRP
$9,788
A fair used price
Where prices land
25th $19,266 · 75th $23,990 · MSRP $31,995
Spread of current 2020 Subaru Ascent listings · 25th–75th percentile marked.
Negotiating leverage
63
out of 100
strong leverage
~57 days of national supply — strong leverage to negotiate.
Ridekick's negotiating-leverage score blends national Market Day Supply with how far listings sit above the mileage-adjusted fair price. Higher means more room to negotiate.
Market demand & negotiating leverage
57days of supply
Balanced marketSupply and demand are roughly balanced for the 2020 Subaru Ascent.
National Market Day Supply — how long it would take to sell the current used 2020 Subaru Ascent inventory at the recent sales rate (lower means it sells faster). Source: MarketCheck.
Estimated dealer cost (invoice)
$29,435–$30,715
Estimated dealer invoice — about $31,995 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| Premium | $20,632 | $34,395 | $31,643–$33,019 |
| Limited | $22,235 | $39,345 | $36,197–$37,771 |
| Touring | $23,177 | $45,045 | $41,441–$43,243 |
| base | — | $31,995 | $29,435–$30,715 |
- Premium
- $20,632
- Limited
- $22,235
- Touring
- $23,177
Fuel economy
21
MPG city
27
MPG highway
23
MPG combined
EPA-estimated fuel economy for a representative 2020 Subaru Ascent configuration (Regular).
Safety & recalls
4 open NHTSA recalls on record for the 2020 Subaru Ascent.
POWER TRAIN:AUTOMATIC TRANSMISSION:CONTROL MODULE (TCM/PCM/TECM)
Subaru of America, Inc. (Subaru) is recalling certain 2019-2020 Ascent, 2020 Legacy and Outback vehicles. A programming error in the Transmission Control Unit (TCU) may allow the clutch to engage before the drive chain is completely clamped.
Remedy: Dealers will reprogram the TCU, inspect TCU data for chain slip, and visually inspect the chain guide. If evidence of chain slippage or damage is found, the transmission will be replaced. Repairs will be performed free of charge. Owner notification letters were mailed August 19, 2022. This recall includes all vehicles previously recalled under 19V-855. Vehicles previously recalled under 19V-855 will need to have the new remedy performed for this recall once available. Owners may contact Subaru customer service at 1-844-373-6614. Subaru's number for this recall is WRK-21.
Campaign 21V955000 · 09/12/2021
STEERING:LINKAGES:TIE ROD ASSEMBLY
Subaru of America, Inc. (Subaru) is recalling certain 2020 Ascent vehicles. Due to an incorrect tapered hole in the housing, the front tie rod ends may not fit properly. The improper fit can result in the tie rods and housings being deformed during assembly and service replacement if excessive torque is applied.
Remedy: Dealers will replace the left and right front tie rod ends and housings, free of charge. Owner notification letters were mailed February 7, 2022. Owners may contact Subaru customer service at 1-844-373-6614. Subaru's number for this recall is WRL-21.
Campaign 21V954000 · 09/12/2021
FUEL SYSTEM, GASOLINE:DELIVERY:FUEL PUMP
Subaru of America, Inc. (Subaru) is recalling certain 2019-2020 Ascent, 2018 Forester, 2018-2020 Impreza, Legacy, Outback, 2018-2019 BRZ, WRX, and Toyota 86 vehicles. The low-pressure fuel pump inside the fuel tank may fail.
Remedy: Dealers will replace the low-pressure fuel pump, free of charge. Owner notification letters were mailed September 24, 2021. Subaru and Toyota owners may call customer service at 1-844-373-6614. Subaru's number for this recall is WRG-21.
Campaign 21V587000 · 29/07/2021
ELECTRICAL SYSTEM:WIRING:INTERIOR/UNDER DASH
Subaru of America, Inc. (Subaru) is recalling certain 2019-2022 Ascent vehicles. The ground bolt that secures the ground terminal of the Positive Temperature Coefficient (PTC) heater may have been improperly fastened, which could result in melting of the ground terminal and surrounding components.
Remedy: Owners are advised to park their vehicle away from structures and to avoid leaving the vehicle unattended while the engine is running. An owner who notices or smells smoke coming from the dash or driver's footwell area should immediately stop operating the vehicle and turn the ignition switch to the "Off" position. Dealers will replace the PTC heater ground bolts and if necessary, replace the ground wire and the connector holder, free of charge. Owner notification letters are expected to be mailed February 6, 2023. Owners may contact Subaru's customer service at 1-844-373-6614. Subaru's number for this recall is WRL-22.
Campaign 22V907000 · 08/12/2022
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Frequently asked questions
What is a fair price for a 2020 Subaru Ascent?
A fair, mileage-adjusted price is about $22,207, within a typical market range of $19,266 to $23,990.
Is the 2020 Subaru Ascent cheaper than MSRP?
Yes — its original MSRP was about $31,995, so a fair used price is roughly $9,788 below MSRP.
Is now a good time to buy a 2020 Subaru Ascent?
There are about 57 days of national market supply for the 2020 Subaru Ascent — Supply and demand are roughly balanced for the 2020 Subaru Ascent.
How much can you negotiate on a 2020 Subaru Ascent?
Negotiating leverage rates 63/100 (strong). ~57 days of national supply — strong leverage to negotiate.
What does the dealer pay for a 2020 Subaru Ascent?
The estimated dealer cost (invoice) is roughly $29,435–$30,715 — its $31,995 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 6/24/2026. Estimates only; your price depends on condition, options, and location.