Negotiating leverage
38
moderate leverage / 100
~57 days of national supply — moderate negotiating leverage.
Ridekick price intelligence
2021 Subaru Ascent Price: Fair Market Value & MSRP
A mileage-adjusted read of comparable active listings—not a quote for a specific VIN, trim, condition, or location.
Fair market price
$24,783
Inside the middle half of current listings.
Price intelligence
A map of today's market
Fair price is in the typical market range
$14,991$31,998
- Typical market range
- $21,166–$25,489
- Ridekick fair price
- $24,783
- Original MSRP range
- $32,295–$45,445
Middle 50% of active listings
Mileage-adjusted estimate
4 sourced trims when new
Buyer context
Market pulse
Signals to help you frame a conversation—not a promise about a particular vehicle or dealer.
National supply
57
days of supply
Balanced market
Supply and demand are roughly balanced for the 2021 Subaru Ascent.
Estimated dealer cost (invoice)
$29,711–$31,003
Estimated dealer invoice — about $32,295 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| Premium | $23,299 | $34,795 | $32,011–$33,403 |
| Limited | $24,675 | $39,595 | $36,427–$38,011 |
| Touring | $26,060 | $45,445 | $41,809–$43,627 |
| base | — | $32,295 | $29,711–$31,003 |
Trim comparison
How each trim is priced
Estimated dealer cost Original MSRP Fair price
Trim
$21,527$34,372$47,217
Fair pricePremium
$23,299
Premium: fair price $23,299, original MSRP $34,795, estimated dealer cost $32,011 to $33,403.
Limited
$24,675
Limited: fair price $24,675, original MSRP $39,595, estimated dealer cost $36,427 to $38,011.
Touring
$26,060
Touring: fair price $26,060, original MSRP $45,445, estimated dealer cost $41,809 to $43,627.
base
—
base: fair price not available, original MSRP $32,295, estimated dealer cost $29,711 to $31,003.
All marks use the same price scale. Dealer cost is an estimate; original MSRP and fair price are shown for context, not as a guarantee of a particular vehicle’s price.
Out-the-door price by state
Out-the-door for a 2021 Subaru Ascent runs about $24,946 in MT to $27,294 in NJ — fair price plus state tax, title, registration, and a typical dealer doc fee.
| State | Sales/use tax | Doc + title + reg | Out-the-door |
|---|---|---|---|
| CA | $1,786 | $110+ | $26,531 |
| TX | $1,540 | $332 | $26,507 |
| FL | $1,478 | $1,074+ | $27,187 |
| NY | $985 | $371 | $25,991 |
| PA | $1,478 | $587 | $26,700 |
| IL | $1,540 | $683 | $26,858 |
| OH | $1,417 | $444 | $26,496 |
| GA | $1,724 | $637 | $26,996 |
| NC | $739 | $793 | $26,167 |
| WA | $1,601 | $215+ | $26,451 |
| OR | $0 | $525 | $25,160 |
Estimates using each state's base tax rate. Local (city/county) taxes can add 1–3% in many areas, dealer doc fees vary, and some states base registration on vehicle value or weight (shown with a "+"). Trade-in tax credits are not included.
Out-the-door price by state: California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, Georgia, North Carolina, Washington, Oregon
Fuel economy
21
MPG city
27
MPG highway
23
MPG combined
EPA-estimated fuel economy for a representative 2021 Subaru Ascent configuration (Regular).
Safety & recalls
2 open NHTSA recalls on record for the 2021 Subaru Ascent.
ELECTRICAL SYSTEM:WIRING:INTERIOR/UNDER DASH
Subaru of America, Inc. (Subaru) is recalling certain 2019-2022 Ascent vehicles. The ground bolt that secures the ground terminal of the Positive Temperature Coefficient (PTC) heater may have been improperly fastened, which could result in melting of the ground terminal and surrounding components.
Remedy: Owners are advised to park their vehicle away from structures and to avoid leaving the vehicle unattended while the engine is running. An owner who notices or smells smoke coming from the dash or driver's footwell area should immediately stop operating the vehicle and turn the ignition switch to the "Off" position. Dealers will replace the PTC heater ground bolts and if necessary, replace the ground wire and the connector holder, free of charge. Owner notification letters are expected to be mailed February 6, 2023. Owners may contact Subaru's customer service at 1-844-373-6614. Subaru's number for this recall is WRL-22.
Campaign 22V907000 · 08/12/2022
EQUIPMENT:OTHER:LABELS
Subaru of America, Inc. (Subaru) is recalling certain 2026 Crosstrek Hybrid, 2025-2026 Forester Hybrid, Forester, and 2019-2026 Ascent vehicles. These vehicles were manufactured with an incorrect Gross Axle Weight Rating (GAWR) on the certification label. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard (FMVSS) 110, "Tire selection and rims."
Remedy: Subaru will mail a new certification label to owners, free of charge. Owners may also choose to have a dealer install the new label, free of charge. Letters informing owners of the safety risk are expected to be mailed August 25, 2026. Additional letters will be mailed once the remedy is available. Owners may contact Subaru customer service at 1-844-373-6614. Subaru's number for this recall is WRH-26.
Campaign 26V436000 · 07/07/2026
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Questions buyers ask
What is a fair price for a 2021 Subaru Ascent?
A fair, mileage-adjusted price is about $24,783, within a typical market range of $21,166 to $25,489.
Is the 2021 Subaru Ascent cheaper than MSRP?
Yes — its original MSRP was about $32,295, so a fair used price is roughly $7,512 below MSRP.
What is the out-the-door price of a 2021 Subaru Ascent?
Out-the-door (price plus state tax, title, registration, and a typical doc fee) runs about $24,946 in MT to $27,294 in NJ, depending on your state. Local taxes can add more.
Is now a good time to buy a 2021 Subaru Ascent?
There are about 57 days of national market supply for the 2021 Subaru Ascent — Supply and demand are roughly balanced for the 2021 Subaru Ascent.
How much can you negotiate on a 2021 Subaru Ascent?
Negotiating leverage rates 38/100 (moderate). ~57 days of national supply — moderate negotiating leverage.
What does the dealer pay for a 2021 Subaru Ascent?
The estimated dealer cost (invoice) is roughly $29,711–$31,003 — its $32,295 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 8/5/2026. Estimates only; your price depends on condition, options, and location.