Where there's room on price
36
/ 100 (moderate)
Approx. 54 days of national supply — moderate negotiating leverage.
Ridekick price report
2023 Subaru Ascent Price: Typical Asking Price & MSRP
A mileage-adjusted read of comparable active listings—not a quote for a specific VIN, trim, condition, or location.
Typical asking price
$29,812
Inside the middle half of current listings.
Price intelligence
A map of today's market
Typical asking price is in the typical market range
$17,900$36,472
- Typical market range
- $26,065–$31,947
- Typical asking price
- $29,812
- Original MSRP range
- $33,895–$48,195
Middle 50% of active listings
At typical mileage
6 sourced trims when new
Buyer context
Market pulse
What this means for you. It's market data, not a price for a specific car.
National supply
54
days of supply
Balanced market
Supply and demand are roughly balanced for the 2023 Subaru Ascent.
Estimated dealer cost (invoice)
$31,183–$32,539
Estimated dealer invoice — about $33,895 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Typical asking price by trim
| Trim | Typical asking (at typical mileage) | MSRP | Est. dealer cost |
|---|---|---|---|
| Base | $22,245 | $33,895 | $31,183–$32,539 |
| Premium | $26,962 | $36,495 | $33,575–$35,035 |
| Limited | $29,960 | $41,595 | $38,267–$39,931 |
| Onyx Edition | $31,083 | $41,295 | $37,991–$39,643 |
| Onyx Edition Limited | $31,494 | $46,295 | $42,591–$44,443 |
| Touring | $31,527 | $48,195 | $44,339–$46,267 |
Trim comparison
How each trim is priced
Estimated dealer cost Original MSRP Typical asking price
Trim
$20,169$35,220$50,271
Typical askingBase
$22,245
Base: typical asking price $22,245, original MSRP $33,895, estimated dealer cost $31,183 to $32,539.
Premium
$26,962
Premium: typical asking price $26,962, original MSRP $36,495, estimated dealer cost $33,575 to $35,035.
Limited
$29,960
Limited: typical asking price $29,960, original MSRP $41,595, estimated dealer cost $38,267 to $39,931.
Onyx Edition
$31,083
Onyx Edition: typical asking price $31,083, original MSRP $41,295, estimated dealer cost $37,991 to $39,643.
Onyx Edition Limited
$31,494
Onyx Edition Limited: typical asking price $31,494, original MSRP $46,295, estimated dealer cost $42,591 to $44,443.
Touring
$31,527
Touring: typical asking price $31,527, original MSRP $48,195, estimated dealer cost $44,339 to $46,267.
All marks use the same price scale. Dealer cost is an estimate; original MSRP and typical asking price are shown for context, not as a guarantee of a particular vehicle’s price.
Out-the-door price by state
Out-the-door for a 2023 Subaru Ascent runs about $30,123 in MT to $32,815 in NJ — the typical asking price plus state tax, title, registration, and a typical dealer doc fee.
| State | Sales/use tax | Doc + title + reg | Out-the-door |
|---|---|---|---|
| CA | $2,161 | $110+ | $32,083 |
| TX | $1,863 | $332 | $32,007 |
| FL | $1,789 | $1,074+ | $32,675 |
| NY | $1,192 | $371 | $31,375 |
| PA | $1,789 | $587 | $32,188 |
| IL | $1,863 | $683 | $32,358 |
| OH | $1,714 | $444 | $31,970 |
| GA | $2,087 | $637 | $32,536 |
| NC | $894 | $793 | $31,499 |
| WA | $1,938 | $215+ | $31,965 |
| OR | $0 | $525 | $30,337 |
Estimates using each state's base tax rate. Local (city/county) taxes can add 1–3% in many areas, dealer doc fees vary, and some states base registration on vehicle value or weight (shown with a "+"). Trade-in tax credits are not included.
Out-the-door price by state: California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, Georgia, North Carolina, Washington, Oregon
Fuel economy
20
MPG city
26
MPG highway
22
MPG combined
EPA-estimated fuel economy for a representative 2023 Subaru Ascent configuration (Regular).
Safety & recalls
4 open NHTSA recalls on record for the 2023 Subaru Ascent.
TIRES
Subaru of America, Inc. (Subaru) is recalling certain 2023 Ascent vehicles equipped with 20-inch wheels. The internal tire bead may have been damaged during the wheel mounting process.
Remedy: Dealers will replace all four tires, free of charge. Owner notification letters are expected to be mailed June 6, 2023. Owners may contact Subaru's customer service at 1-844-373-6614. Subaru's number for this recall is WRH-23.
Campaign 23V258000 · 07/04/2023
SUSPENSION:FRONT:CONTROL ARM:LOWER ARM
Subaru of America, Inc. (Subaru) is recalling certain 2023 Ascent vehicles. The left or right front lower control arm may have an improperly tightened ball joint castle nut which can result in retention pin failure and separation of the ball joint from the lower control arm.
Remedy: Dealers will inspect and, if necessary, replace the lower control arm, free of charge. Owner notification letters are expected to be mailed June 30, 2023. Owners may contact Subaru's customer service at 1-844-373-6614. Subaru's number for this recall is WRJ-23.
Campaign 23V392000 · 01/06/2023
POWER TRAIN:DRIVELINE:DRIVESHAFT
Subaru of America, Inc. (Subaru) is recalling certain 2023 Outback, Legacy, Ascent, and Impreza vehicles. The center support bolts for the driveshaft may loosen, resulting in the disconnection of the front end of the driveshaft.
Remedy: Dealers will clean the bolt mounting surfaces of the center support brace and install new bolts, free of charge. Owner notification letters were mailed November 20, 2023. Owners may contact Subaru's customer service at 1-844-373-6614. Subaru's number for this recall is WRN-23.
Campaign 23V647000 · 21/09/2023
EQUIPMENT:OTHER:LABELS
Subaru of America, Inc. (Subaru) is recalling certain 2026 Crosstrek Hybrid, 2025-2026 Forester Hybrid, Forester, and 2019-2026 Ascent vehicles. These vehicles were manufactured with an incorrect Gross Axle Weight Rating (GAWR) on the certification label. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard (FMVSS) 110, "Tire selection and rims."
Remedy: Subaru will mail a new certification label to owners, free of charge. Owners may also choose to have a dealer install the new label, free of charge. Letters informing owners of the safety risk were mailed August 27, 2026. Additional letters will be mailed once the remedy is available. Owners may contact Subaru customer service at 1-844-373-6614. Subaru's number for this recall is WRH-26.
Campaign 26V436000 · 08/07/2026
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Questions buyers ask
What is the typical asking price for a 2023 Subaru Ascent?
Used 2023 Subaru Ascent listings ask about $29,812 at typical mileage, with most listings between $26,065 and $31,947. That is what sellers are asking, not what buyers pay.
Is the 2023 Subaru Ascent cheaper than MSRP?
Yes — its original MSRP was about $33,895, so the typical asking price for a used one is roughly $4,083 below MSRP.
What is the out-the-door price of a 2023 Subaru Ascent?
Out-the-door (price plus state tax, title, registration, and a typical doc fee) runs about $30,123 in MT to $32,815 in NJ, depending on your state. Local taxes can add more.
Is now a good time to buy a 2023 Subaru Ascent?
There are about 54 days of national market supply for the 2023 Subaru Ascent — Supply and demand are roughly balanced for the 2023 Subaru Ascent.
Is the listed price on a 2023 Subaru Ascent fair?
Usually, yes. 2023 Subaru Ascent listings typically ask about $29,723, close to the typical asking price at typical mileage, $29,812. Compare any listing against that figure, and get the dealer's out-the-door price in writing, because tax and fees are added on top of the listed price.
What does the dealer pay for a 2023 Subaru Ascent?
The estimated dealer cost (invoice) is roughly $31,183–$32,539 — its $33,895 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 10/29/2026. Estimates only; your price depends on condition, options, and location.