Real price data
What should you pay for a 2024 Subaru Ascent?
Original MSRP
$34,195
When new
Fair market price
$35,064
Mileage-adjusted
Where prices land
25th $31,402 · 75th $37,481 · MSRP $34,195
Spread of current 2024 Subaru Ascent listings · 25th–75th percentile marked.
Negotiating leverage
77
out of 100
strong leverage
~69 days of national supply — strong leverage to negotiate.
Ridekick's negotiating-leverage score blends national Market Day Supply with how far listings sit above the mileage-adjusted fair price. Higher means more room to negotiate.
Market demand & negotiating leverage
69days of supply
Buyer's marketInventory is moving slowly, so buyers typically have more room to negotiate on a 2024 Subaru Ascent.
National Market Day Supply — how long it would take to sell the current used 2024 Subaru Ascent inventory at the recent sales rate (lower means it sells faster). Source: MarketCheck.
Estimated dealer cost (invoice)
$31,459–$32,827
Estimated dealer invoice — about $34,195 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| Base | $26,760 | $34,195 | $31,459–$32,827 |
| Premium | $30,821 | $38,455 | $35,379–$36,917 |
| Limited | $34,702 | $42,095 | $38,727–$40,411 |
| Onyx Edition | $35,799 | $41,795 | $38,451–$40,123 |
| Onyx Edition Limited | $36,060 | $46,795 | $43,051–$44,923 |
| Touring | $38,076 | $48,495 | $44,615–$46,555 |
- Base
- $26,760
- Premium
- $30,821
- Limited
- $34,702
- Onyx Edition
- $35,799
- Onyx Edition Limited
- $36,060
- Touring
- $38,076
Fuel economy
20
MPG city
26
MPG highway
22
MPG combined
EPA-estimated fuel economy for a representative 2024 Subaru Ascent configuration (Regular).
Frequently asked questions
What is a fair price for a 2024 Subaru Ascent?
A fair, mileage-adjusted price is about $35,064, within a typical market range of $31,402 to $37,481.
Is now a good time to buy a 2024 Subaru Ascent?
There are about 69 days of national market supply for the 2024 Subaru Ascent — Inventory is moving slowly, so buyers typically have more room to negotiate on a 2024 Subaru Ascent.
How much can you negotiate on a 2024 Subaru Ascent?
Negotiating leverage rates 77/100 (strong). ~69 days of national supply — strong leverage to negotiate.
What does the dealer pay for a 2024 Subaru Ascent?
The estimated dealer cost (invoice) is roughly $31,459–$32,827 — its $34,195 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 6/24/2026. Estimates only; your price depends on condition, options, and location.