Real price data

What should you pay for a 2024 Subaru Ascent?

Original MSRP

$34,195

When new

Fair market price

$35,064

Mileage-adjusted

Where prices land

$22,999Fair price $35,064$44,318

25th $31,402 · 75th $37,481 · MSRP $34,195

Spread of current 2024 Subaru Ascent listings · 25th–75th percentile marked.

Negotiating leverage

77

out of 100

strong leverage

~69 days of national supply — strong leverage to negotiate.

Ridekick's negotiating-leverage score blends national Market Day Supply with how far listings sit above the mileage-adjusted fair price. Higher means more room to negotiate.

Market demand & negotiating leverage

69days of supply

Buyer's market

Inventory is moving slowly, so buyers typically have more room to negotiate on a 2024 Subaru Ascent.

National Market Day Supply — how long it would take to sell the current used 2024 Subaru Ascent inventory at the recent sales rate (lower means it sells faster). Source: MarketCheck.

Estimated dealer cost (invoice)

$31,459$32,827

Estimated dealer invoice — about $34,195 MSRP minus a typical 48% manufacturer margin.

An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.

Fair price by trim

TrimFair priceMSRPEst. dealer cost
Base$26,760$34,195$31,459–$32,827
Premium$30,821$38,455$35,379–$36,917
Limited$34,702$42,095$38,727–$40,411
Onyx Edition$35,799$41,795$38,451–$40,123
Onyx Edition Limited$36,060$46,795$43,051–$44,923
Touring$38,076$48,495$44,615–$46,555
Base
$26,760
Premium
$30,821
Limited
$34,702
Onyx Edition
$35,799
Onyx Edition Limited
$36,060
Touring
$38,076

Fuel economy

20

MPG city

26

MPG highway

22

MPG combined

EPA-estimated fuel economy for a representative 2024 Subaru Ascent configuration (Regular).

Frequently asked questions

What is a fair price for a 2024 Subaru Ascent?

A fair, mileage-adjusted price is about $35,064, within a typical market range of $31,402 to $37,481.

Is now a good time to buy a 2024 Subaru Ascent?

There are about 69 days of national market supply for the 2024 Subaru Ascent Inventory is moving slowly, so buyers typically have more room to negotiate on a 2024 Subaru Ascent.

How much can you negotiate on a 2024 Subaru Ascent?

Negotiating leverage rates 77/100 (strong). ~69 days of national supply — strong leverage to negotiate.

What does the dealer pay for a 2024 Subaru Ascent?

The estimated dealer cost (invoice) is roughly $31,459$32,827 — its $34,195 MSRP minus a typical 48% margin. An estimate; actual invoice varies.

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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 6/24/2026. Estimates only; your price depends on condition, options, and location.