Negotiating leverage
74
strong leverage / 100
~53 days of national supply and listings typically ~12% above fair price — strong leverage to negotiate.
Ridekick price intelligence
2018 Subaru Impreza Price: Fair Market Value & MSRP
A mileage-adjusted read of comparable active listings—not a quote for a specific VIN, trim, condition, or location.
Fair market price
$13,080
Inside the middle half of current listings.
Price intelligence
A map of today's market
Fair price is in the typical market range
$5,995$19,999
- Typical market range
- $11,797–$16,467
- Ridekick fair price
- $13,080
- Original MSRP range
- $19,995–$24,695
Middle 50% of active listings
Mileage-adjusted estimate
4 sourced trims when new
Buyer context
Market pulse
Signals to help you frame a conversation—not a promise about a particular vehicle or dealer.
National supply
53
days of supply
Balanced market
Supply and demand are roughly balanced for the 2018 Subaru Impreza.
Estimated dealer cost (invoice)
$18,395–$19,195
Estimated dealer invoice — about $19,995 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| Base | $11,540 | $19,995 | $18,395–$19,195 |
| Premium | $13,086 | $21,795 | $20,051–$20,923 |
| Sport | $14,163 | $22,895 | $21,063–$21,979 |
| Limited | $16,052 | $24,695 | $22,719–$23,707 |
Trim comparison
How each trim is priced
Estimated dealer cost Original MSRP Fair price
Trim
$10,488$18,118$25,747
Fair priceBase
$11,540
Base: fair price $11,540, original MSRP $19,995, estimated dealer cost $18,395 to $19,195.
Premium
$13,086
Premium: fair price $13,086, original MSRP $21,795, estimated dealer cost $20,051 to $20,923.
Sport
$14,163
Sport: fair price $14,163, original MSRP $22,895, estimated dealer cost $21,063 to $21,979.
Limited
$16,052
Limited: fair price $16,052, original MSRP $24,695, estimated dealer cost $22,719 to $23,707.
All marks use the same price scale. Dealer cost is an estimate; original MSRP and fair price are shown for context, not as a guarantee of a particular vehicle’s price.
Out-the-door price by state
Out-the-door for a 2018 Subaru Impreza runs about $13,287 in MT to $14,862 in NJ — fair price plus state tax, title, registration, and a typical dealer doc fee.
| State | Sales/use tax | Doc + title + reg | Out-the-door |
|---|---|---|---|
| CA | $941 | $110+ | $14,027 |
| TX | $811 | $332 | $14,119 |
| FL | $779 | $1,074+ | $14,829 |
| NY | $519 | $371 | $13,866 |
| PA | $779 | $587 | $14,342 |
| IL | $811 | $683 | $14,470 |
| OH | $746 | $444 | $14,166 |
| GA | $908 | $637 | $14,521 |
| NC | $389 | $793 | $14,158 |
| WA | $843 | $215+ | $14,034 |
| OR | $0 | $525 | $13,501 |
Estimates using each state's base tax rate. Local (city/county) taxes can add 1–3% in many areas, dealer doc fees vary, and some states base registration on vehicle value or weight (shown with a "+"). Trade-in tax credits are not included.
Out-the-door price by state: California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, Georgia, North Carolina, Washington, Oregon
Safety & recalls
5 open NHTSA recalls on record for the 2018 Subaru Impreza.
FUEL SYSTEM, GASOLINE:DELIVERY:FUEL PUMP
Subaru of America, Inc. (Subaru) is recalling certain 2019-2020 Ascent, 2018 Forester, 2018-2020 Impreza, Legacy, Outback, 2018-2019 BRZ, WRX, and Toyota 86 vehicles. The low-pressure fuel pump inside the fuel tank may fail.
Remedy: Dealers will replace the low-pressure fuel pump, free of charge. Owner notification letters were mailed September 24, 2021. Subaru and Toyota owners may call customer service at 1-844-373-6614. Subaru's number for this recall is WRG-21.
Campaign 21V587000 · 29/07/2021
ELECTRICAL SYSTEM:SOFTWARE
Subaru of America, Inc. (Subaru) is recalling certain 2017-2019 Subaru Impreza and 2018-2019 Crosstrek vehicles. The Engine Control Module (ECM) may continue to power the ignition coil after the engine is shut off, causing a short circuit.
Remedy: Subaru will notify owners, and dealers will update the ECM software, replace the ignition coils and, if necessary, the front exhaust pipe, free of charge. Owner notification letters were mailed beginning June 1, 2021. Owners can contact Subaru customer service at 1-844-373-6614. Subaru's number for this recall is WRE-21. Note: This recall includes all vehicles previously repaired under Recall 19V743.
Campaign 21V264000 · 15/04/2021
ENGINE AND ENGINE COOLING:EXHAUST SYSTEM:EMISSION CONTROL:CRANKCASE (PCV)
Subaru of America, Inc. (Subaru) is recalling certain 2017-2018 Impreza and 2018 Crosstrek vehicles equipped with an aluminum Positive Crankcase Ventilation (PCV) valve. The PCV valve may come apart, allowing the separated components to enter the engine, possibly resulting in a loss of power while driving.
Remedy: Subaru will notify owners, and dealers will inspect and, if necessary, replace the PCV valve, free of charge. If the PCV valve has separated and the components cannot be found, the engine will be replaced, free of charge. The recall began December 2, 2019. Owners may contact Subaru customer service at 1-844-373-6614. Subaru's number for this recall is WUP-01.
Campaign 19V744000 · 17/10/2019
ELECTRICAL SYSTEM:SOFTWARE
Subaru of America, Inc. (Subaru) is recalling certain 2017-2019 Impreza and 2018-2019 Crosstrek vehicles. The Engine Control Module (ECM) may continue to power the ignition coil after the engine is shut off, which could result in a short circuit and blown fuse.
Remedy: Subaru will notify owners, and dealers will update the ECM software and inspect and replace the ignition coil, as necessary, free of charge. In addition, on vehicles with confirmed ignition coil damage and a certain stored diagnostic trouble code (DTC), Subaru will replace the front exhaust pipe, free of charge. The recall began December 4, 2019. Owners may contact Subaru customer service at 1-844-373-6614. Subaru's number for this recall is WUQ-02.
Campaign 19V743000 · 18/10/2019
EXTERIOR LIGHTING:HEADLIGHTS
Subaru of America, Inc. (Subaru) is recalling certain 2017-2019 Impreza vehicles. The left and right side reflex reflector and left side low beam reflector may inadequately reflect light. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 108, "Lamps, Reflective Devices, and Associated Equipment."
Remedy: Dealers will replace the front headlamp assemblies, free of charge. Owner notification letters were mailed November 15, 2023. Owners may contact Subaru's customer service at 1-844-373-6614. Subaru's number for this recall is WRG-22.
Campaign 22V624000 · 12/08/2022
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Questions buyers ask
What is a fair price for a 2018 Subaru Impreza?
A fair, mileage-adjusted price is about $13,080, within a typical market range of $11,797 to $16,467.
Is the 2018 Subaru Impreza cheaper than MSRP?
Yes — its original MSRP was about $19,995, so a fair used price is roughly $6,915 below MSRP.
What is the out-the-door price of a 2018 Subaru Impreza?
Out-the-door (price plus state tax, title, registration, and a typical doc fee) runs about $13,287 in MT to $14,862 in NJ, depending on your state. Local taxes can add more.
Is now a good time to buy a 2018 Subaru Impreza?
There are about 53 days of national market supply for the 2018 Subaru Impreza — Supply and demand are roughly balanced for the 2018 Subaru Impreza.
How much can you negotiate on a 2018 Subaru Impreza?
Negotiating leverage rates 74/100 (strong). ~53 days of national supply and listings typically ~12% above fair price — strong leverage to negotiate.
What does the dealer pay for a 2018 Subaru Impreza?
The estimated dealer cost (invoice) is roughly $18,395–$19,195 — its $19,995 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 8/5/2026. Estimates only; your price depends on condition, options, and location.