Real price data
What should you pay for a 2019 Subaru Impreza?
Original MSRP
$20,095
When new
Fair market price
$14,264
Mileage-adjusted
Below MSRP
$5,831
A fair used price
Where prices land
25th $12,249 · 75th $16,992 · MSRP $20,095
Spread of current 2019 Subaru Impreza listings · 25th–75th percentile marked.
Negotiating leverage
51
out of 100
moderate leverage
~46 days of national supply — moderate negotiating leverage.
Ridekick's negotiating-leverage score blends national Market Day Supply with how far listings sit above the mileage-adjusted fair price. Higher means more room to negotiate.
Market demand & negotiating leverage
46days of supply
Balanced marketSupply and demand are roughly balanced for the 2019 Subaru Impreza.
National Market Day Supply — how long it would take to sell the current used 2019 Subaru Impreza inventory at the recent sales rate (lower means it sells faster). Source: MarketCheck.
Estimated dealer cost (invoice)
$18,487–$19,291
Estimated dealer invoice — about $20,095 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| Base | $13,419 | $20,095 | $18,487–$19,291 |
| Premium | $14,151 | $21,595 | $19,867–$20,731 |
| Sport | $15,651 | $22,995 | $21,155–$22,075 |
| Limited | $15,927 | $25,690 | $23,635–$24,662 |
- Base
- $13,419
- Premium
- $14,151
- Sport
- $15,651
- Limited
- $15,927
Safety & recalls
5 open NHTSA recalls on record for the 2019 Subaru Impreza.
FUEL SYSTEM, GASOLINE:DELIVERY:FUEL PUMP
Subaru of America, Inc. (Subaru) is recalling certain 2019-2020 Ascent, 2018 Forester, 2018-2020 Impreza, Legacy, Outback, 2018-2019 BRZ, WRX, and Toyota 86 vehicles. The low-pressure fuel pump inside the fuel tank may fail.
Remedy: Dealers will replace the low-pressure fuel pump, free of charge. Owner notification letters were mailed September 24, 2021. Subaru and Toyota owners may call customer service at 1-844-373-6614. Subaru's number for this recall is WRG-21.
Campaign 21V587000 · 29/07/2021
ELECTRICAL SYSTEM:SOFTWARE
Subaru of America, Inc. (Subaru) is recalling certain 2017-2019 Subaru Impreza and 2018-2019 Crosstrek vehicles. The Engine Control Module (ECM) may continue to power the ignition coil after the engine is shut off, causing a short circuit.
Remedy: Subaru will notify owners, and dealers will update the ECM software, replace the ignition coils and, if necessary, the front exhaust pipe, free of charge. Owner notification letters were mailed beginning June 1, 2021. Owners can contact Subaru customer service at 1-844-373-6614. Subaru's number for this recall is WRE-21. Note: This recall includes all vehicles previously repaired under Recall 19V743.
Campaign 21V264000 · 15/04/2021
FUEL SYSTEM, GASOLINE:DELIVERY:FUEL PUMP
Subaru of America, Inc. (Subaru) is recalling certain 2019 Impreza, Outback, Legacy, and Ascent vehicles. The low pressure fuel pump may become inoperative.
Remedy: Subaru will notify owners, and dealers will replace the low pressure fuel pump, free of charge. The recall began June 4, 2020. Owners may contact Subaru customer service at 1-844-373-6614. Subaru's number for this recall is WRD-20.
Campaign 20V218000 · 16/04/2020
ELECTRICAL SYSTEM:SOFTWARE
Subaru of America, Inc. (Subaru) is recalling certain 2017-2019 Impreza and 2018-2019 Crosstrek vehicles. The Engine Control Module (ECM) may continue to power the ignition coil after the engine is shut off, which could result in a short circuit and blown fuse.
Remedy: Subaru will notify owners, and dealers will update the ECM software and inspect and replace the ignition coil, as necessary, free of charge. In addition, on vehicles with confirmed ignition coil damage and a certain stored diagnostic trouble code (DTC), Subaru will replace the front exhaust pipe, free of charge. The recall began December 4, 2019. Owners may contact Subaru customer service at 1-844-373-6614. Subaru's number for this recall is WUQ-02.
Campaign 19V743000 · 18/10/2019
EXTERIOR LIGHTING:HEADLIGHTS
Subaru of America, Inc. (Subaru) is recalling certain 2017-2019 Impreza vehicles. The left and right side reflex reflector and left side low beam reflector may inadequately reflect light. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 108, "Lamps, Reflective Devices, and Associated Equipment."
Remedy: Dealers will replace the front headlamp assemblies, free of charge. Owner notification letters were mailed November 15, 2023. Owners may contact Subaru's customer service at 1-844-373-6614. Subaru's number for this recall is WRG-22.
Campaign 22V624000 · 12/08/2022
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Frequently asked questions
What is a fair price for a 2019 Subaru Impreza?
A fair, mileage-adjusted price is about $14,264, within a typical market range of $12,249 to $16,992.
Is the 2019 Subaru Impreza cheaper than MSRP?
Yes — its original MSRP was about $20,095, so a fair used price is roughly $5,831 below MSRP.
Is now a good time to buy a 2019 Subaru Impreza?
There are about 46 days of national market supply for the 2019 Subaru Impreza — Supply and demand are roughly balanced for the 2019 Subaru Impreza.
How much can you negotiate on a 2019 Subaru Impreza?
Negotiating leverage rates 51/100 (moderate). ~46 days of national supply — moderate negotiating leverage.
What does the dealer pay for a 2019 Subaru Impreza?
The estimated dealer cost (invoice) is roughly $18,487–$19,291 — its $20,095 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 6/24/2026. Estimates only; your price depends on condition, options, and location.