Negotiating leverage
39
moderate leverage / 100
~45 days of national supply and listings typically ~3% above fair price — moderate negotiating leverage.
Ridekick price intelligence
2020 Subaru Impreza Price: Fair Market Value & MSRP
A mileage-adjusted read of comparable active listings—not a quote for a specific VIN, trim, condition, or location.
Fair market price
$16,268
Inside the middle half of current listings.
Price intelligence
A map of today's market
Fair price is in the typical market range
$7,900$24,999
- Typical market range
- $14,487–$18,998
- Ridekick fair price
- $16,268
- Original MSRP range
- $20,495–$26,295
Middle 50% of active listings
Mileage-adjusted estimate
4 sourced trims when new
Buyer context
Market pulse
Signals to help you frame a conversation—not a promise about a particular vehicle or dealer.
National supply
45
days of supply
Balanced market
Supply and demand are roughly balanced for the 2020 Subaru Impreza.
Estimated dealer cost (invoice)
$18,855–$19,675
Estimated dealer invoice — about $20,495 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| Base | $15,224 | $20,495 | $18,855–$19,675 |
| Premium | $16,535 | $22,095 | $20,327–$21,211 |
| Sport | $17,134 | $22,895 | $21,063–$21,979 |
| Limited | $18,263 | $26,295 | $24,191–$25,243 |
Trim comparison
How each trim is priced
Estimated dealer cost Original MSRP Fair price
Trim
$14,338$20,760$27,181
Fair priceBase
$15,224
Base: fair price $15,224, original MSRP $20,495, estimated dealer cost $18,855 to $19,675.
Premium
$16,535
Premium: fair price $16,535, original MSRP $22,095, estimated dealer cost $20,327 to $21,211.
Sport
$17,134
Sport: fair price $17,134, original MSRP $22,895, estimated dealer cost $21,063 to $21,979.
Limited
$18,263
Limited: fair price $18,263, original MSRP $26,295, estimated dealer cost $24,191 to $25,243.
All marks use the same price scale. Dealer cost is an estimate; original MSRP and fair price are shown for context, not as a guarantee of a particular vehicle’s price.
Out-the-door price by state
Out-the-door for a 2020 Subaru Impreza runs about $16,864 in MT to $18,676 in NJ — fair price plus state tax, title, registration, and a typical dealer doc fee.
| State | Sales/use tax | Doc + title + reg | Out-the-door |
|---|---|---|---|
| CA | $1,200 | $110+ | $17,863 |
| TX | $1,035 | $332 | $17,920 |
| FL | $993 | $1,074+ | $18,620 |
| NY | $662 | $371 | $17,586 |
| PA | $993 | $587 | $18,133 |
| IL | $1,035 | $683 | $18,271 |
| OH | $952 | $444 | $17,949 |
| GA | $1,159 | $637 | $18,349 |
| NC | $497 | $793 | $17,843 |
| WA | $1,076 | $215+ | $17,844 |
| OR | $0 | $525 | $17,078 |
Estimates using each state's base tax rate. Local (city/county) taxes can add 1–3% in many areas, dealer doc fees vary, and some states base registration on vehicle value or weight (shown with a "+"). Trade-in tax credits are not included.
Out-the-door price by state: California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, Georgia, North Carolina, Washington, Oregon
Safety & recalls
1 open NHTSA recall on record for the 2020 Subaru Impreza.
FUEL SYSTEM, GASOLINE:DELIVERY:FUEL PUMP
Subaru of America, Inc. (Subaru) is recalling certain 2019-2020 Ascent, 2018 Forester, 2018-2020 Impreza, Legacy, Outback, 2018-2019 BRZ, WRX, and Toyota 86 vehicles. The low-pressure fuel pump inside the fuel tank may fail.
Remedy: Dealers will replace the low-pressure fuel pump, free of charge. Owner notification letters were mailed September 24, 2021. Subaru and Toyota owners may call customer service at 1-844-373-6614. Subaru's number for this recall is WRG-21.
Campaign 21V587000 · 29/07/2021
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Questions buyers ask
What is a fair price for a 2020 Subaru Impreza?
A fair, mileage-adjusted price is about $16,268, within a typical market range of $14,487 to $18,998.
Is the 2020 Subaru Impreza cheaper than MSRP?
Yes — its original MSRP was about $20,495, so a fair used price is roughly $4,227 below MSRP.
What is the out-the-door price of a 2020 Subaru Impreza?
Out-the-door (price plus state tax, title, registration, and a typical doc fee) runs about $16,864 in MT to $18,676 in NJ, depending on your state. Local taxes can add more.
Is now a good time to buy a 2020 Subaru Impreza?
There are about 45 days of national market supply for the 2020 Subaru Impreza — Supply and demand are roughly balanced for the 2020 Subaru Impreza.
How much can you negotiate on a 2020 Subaru Impreza?
Negotiating leverage rates 39/100 (moderate). ~45 days of national supply and listings typically ~3% above fair price — moderate negotiating leverage.
What does the dealer pay for a 2020 Subaru Impreza?
The estimated dealer cost (invoice) is roughly $18,855–$19,675 — its $20,495 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 9/17/2026. Estimates only; your price depends on condition, options, and location.