Where there's room on price
37
/ 100 (moderate)
Approx. 45 days of national supply and the median listing asks approx. 2% above the typical asking price at typical mileage — moderate negotiating leverage.
Ridekick price report
2020 Subaru Impreza Price: Typical Asking Price & MSRP
A mileage-adjusted read of comparable active listings—not a quote for a specific VIN, trim, condition, or location.
Typical asking price
$15,816
Inside the middle half of current listings.
Price intelligence
A map of today's market
Typical asking price is in the typical market range
$8,447$24,590
- Typical market range
- $13,849–$18,584
- Typical asking price
- $15,816
- Original MSRP range
- $20,495–$26,295
Middle 50% of active listings
At typical mileage
4 sourced trims when new
Buyer context
Market pulse
What this means for you. It's market data, not a price for a specific car.
National supply
45
days of supply
Balanced market
Supply and demand are roughly balanced for the 2020 Subaru Impreza.
Estimated dealer cost (invoice)
$18,855–$19,675
Estimated dealer invoice — about $20,495 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Typical asking price by trim
| Trim | Typical asking (at typical mileage) | MSRP | Est. dealer cost |
|---|---|---|---|
| Base | $14,595 | $20,495 | $18,855–$19,675 |
| Premium | $16,117 | $22,095 | $20,327–$21,211 |
| Sport | $16,557 | $22,895 | $21,063–$21,979 |
| Limited | $17,782 | $26,295 | $24,191–$25,243 |
Trim comparison
How each trim is priced
Estimated dealer cost Original MSRP Typical asking price
Trim
$13,659$20,445$27,231
Typical askingBase
$14,595
Base: typical asking price $14,595, original MSRP $20,495, estimated dealer cost $18,855 to $19,675.
Premium
$16,117
Premium: typical asking price $16,117, original MSRP $22,095, estimated dealer cost $20,327 to $21,211.
Sport
$16,557
Sport: typical asking price $16,557, original MSRP $22,895, estimated dealer cost $21,063 to $21,979.
Limited
$17,782
Limited: typical asking price $17,782, original MSRP $26,295, estimated dealer cost $24,191 to $25,243.
All marks use the same price scale. Dealer cost is an estimate; original MSRP and typical asking price are shown for context, not as a guarantee of a particular vehicle’s price.
Out-the-door price by state
Out-the-door for a 2020 Subaru Impreza runs about $16,463 in MT to $18,249 in NJ — the typical asking price plus state tax, title, registration, and a typical dealer doc fee.
| State | Sales/use tax | Doc + title + reg | Out-the-door |
|---|---|---|---|
| CA | $1,171 | $110+ | $17,433 |
| TX | $1,010 | $332 | $17,494 |
| FL | $969 | $1,074+ | $18,195 |
| NY | $646 | $371 | $17,169 |
| PA | $969 | $587 | $17,708 |
| IL | $1,010 | $683 | $17,845 |
| OH | $929 | $444 | $17,525 |
| GA | $1,131 | $637 | $17,920 |
| NC | $485 | $793 | $17,430 |
| WA | $1,050 | $215+ | $17,417 |
| OR | $0 | $525 | $16,677 |
Estimates using each state's base tax rate. Local (city/county) taxes can add 1–3% in many areas, dealer doc fees vary, and some states base registration on vehicle value or weight (shown with a "+"). Trade-in tax credits are not included.
Out-the-door price by state: California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, Georgia, North Carolina, Washington, Oregon
Safety & recalls
1 open NHTSA recall on record for the 2020 Subaru Impreza.
FUEL SYSTEM, GASOLINE:DELIVERY:FUEL PUMP
Subaru of America, Inc. (Subaru) is recalling certain 2019-2020 Ascent, 2018 Forester, 2018-2020 Impreza, Legacy, Outback, 2018-2019 BRZ, WRX, and Toyota 86 vehicles. The low-pressure fuel pump inside the fuel tank may fail.
Remedy: Dealers will replace the low-pressure fuel pump, free of charge. Owner notification letters were mailed September 24, 2021. Subaru and Toyota owners may call customer service at 1-844-373-6614. Subaru's number for this recall is WRG-21.
Campaign 21V587000 · 29/07/2021
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Questions buyers ask
What is the typical asking price for a 2020 Subaru Impreza?
Used 2020 Subaru Impreza listings ask about $15,816 at typical mileage, with most listings between $13,849 and $18,584. That is what sellers are asking, not what buyers pay.
Is the 2020 Subaru Impreza cheaper than MSRP?
Yes — its original MSRP was about $20,495, so the typical asking price for a used one is roughly $4,679 below MSRP.
What is the out-the-door price of a 2020 Subaru Impreza?
Out-the-door (price plus state tax, title, registration, and a typical doc fee) runs about $16,463 in MT to $18,249 in NJ, depending on your state. Local taxes can add more.
Is now a good time to buy a 2020 Subaru Impreza?
There are about 45 days of national market supply for the 2020 Subaru Impreza — Supply and demand are roughly balanced for the 2020 Subaru Impreza.
Is the listed price on a 2020 Subaru Impreza fair?
Not always. 2020 Subaru Impreza listings typically ask about $16,237, roughly 3% above the typical asking price at typical mileage, $15,816. Compare any listing against that figure, and get the dealer's out-the-door price in writing, because tax and fees are added on top of the listed price.
What does the dealer pay for a 2020 Subaru Impreza?
The estimated dealer cost (invoice) is roughly $18,855–$19,675 — its $20,495 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 10/30/2026. Estimates only; your price depends on condition, options, and location.