Negotiating leverage
38
moderate leverage / 100
~49 days of national supply and listings typically ~2% above fair price — moderate negotiating leverage.
Ridekick price intelligence
2020 Subaru Impreza Price: Fair Market Value & MSRP
A mileage-adjusted read of comparable active listings—not a quote for a specific VIN, trim, condition, or location.
Fair market price
$16,287
Inside the middle half of current listings.
Price intelligence
A map of today's market
Fair price is in the typical market range
$8,595$23,398
- Typical market range
- $14,476–$18,774
- Ridekick fair price
- $16,287
- Original MSRP range
- $20,495–$26,295
Middle 50% of active listings
Mileage-adjusted estimate
4 sourced trims when new
Buyer context
Market pulse
Signals to help you frame a conversation—not a promise about a particular vehicle or dealer.
National supply
49
days of supply
Balanced market
Supply and demand are roughly balanced for the 2020 Subaru Impreza.
Estimated dealer cost (invoice)
$18,855–$19,675
Estimated dealer invoice — about $20,495 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| Base | $15,218 | $20,495 | $18,855–$19,675 |
| Premium | $16,327 | $22,095 | $20,327–$21,211 |
| Sport | $17,173 | $23,995 | $22,075–$23,035 |
| Limited | $17,922 | $26,295 | $24,191–$25,243 |
Trim comparison
How each trim is priced
Estimated dealer cost Original MSRP Fair price
Trim
$14,332$20,757$27,181
Fair priceBase
$15,218
Base: fair price $15,218, original MSRP $20,495, estimated dealer cost $18,855 to $19,675.
Premium
$16,327
Premium: fair price $16,327, original MSRP $22,095, estimated dealer cost $20,327 to $21,211.
Sport
$17,173
Sport: fair price $17,173, original MSRP $23,995, estimated dealer cost $22,075 to $23,035.
Limited
$17,922
Limited: fair price $17,922, original MSRP $26,295, estimated dealer cost $24,191 to $25,243.
All marks use the same price scale. Dealer cost is an estimate; original MSRP and fair price are shown for context, not as a guarantee of a particular vehicle’s price.
Out-the-door price by state
Out-the-door for a 2020 Subaru Impreza runs about $16,734 in MT to $18,538 in NJ — fair price plus state tax, title, registration, and a typical dealer doc fee.
| State | Sales/use tax | Doc + title + reg | Out-the-door |
|---|---|---|---|
| CA | $1,191 | $110+ | $17,724 |
| TX | $1,026 | $332 | $17,781 |
| FL | $985 | $1,074+ | $18,482 |
| NY | $657 | $371 | $17,451 |
| PA | $985 | $587 | $17,995 |
| IL | $1,026 | $683 | $18,132 |
| OH | $944 | $444 | $17,811 |
| GA | $1,150 | $637 | $18,210 |
| NC | $493 | $793 | $17,709 |
| WA | $1,067 | $215+ | $17,705 |
| OR | $0 | $525 | $16,948 |
Estimates using each state's base tax rate. Local (city/county) taxes can add 1–3% in many areas, dealer doc fees vary, and some states base registration on vehicle value or weight (shown with a "+"). Trade-in tax credits are not included.
Out-the-door price by state: California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, Georgia, North Carolina, Washington, Oregon
Safety & recalls
1 open NHTSA recall on record for the 2020 Subaru Impreza.
FUEL SYSTEM, GASOLINE:DELIVERY:FUEL PUMP
Subaru of America, Inc. (Subaru) is recalling certain 2019-2020 Ascent, 2018 Forester, 2018-2020 Impreza, Legacy, Outback, 2018-2019 BRZ, WRX, and Toyota 86 vehicles. The low-pressure fuel pump inside the fuel tank may fail.
Remedy: Dealers will replace the low-pressure fuel pump, free of charge. Owner notification letters were mailed September 24, 2021. Subaru and Toyota owners may call customer service at 1-844-373-6614. Subaru's number for this recall is WRG-21.
Campaign 21V587000 · 29/07/2021
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Questions buyers ask
What is a fair price for a 2020 Subaru Impreza?
A fair, mileage-adjusted price is about $16,287, within a typical market range of $14,476 to $18,774.
Is the 2020 Subaru Impreza cheaper than MSRP?
Yes — its original MSRP was about $20,495, so a fair used price is roughly $4,208 below MSRP.
What is the out-the-door price of a 2020 Subaru Impreza?
Out-the-door (price plus state tax, title, registration, and a typical doc fee) runs about $16,734 in MT to $18,538 in NJ, depending on your state. Local taxes can add more.
Is now a good time to buy a 2020 Subaru Impreza?
There are about 49 days of national market supply for the 2020 Subaru Impreza — Supply and demand are roughly balanced for the 2020 Subaru Impreza.
How much can you negotiate on a 2020 Subaru Impreza?
Negotiating leverage rates 38/100 (moderate). ~49 days of national supply and listings typically ~2% above fair price — moderate negotiating leverage.
What does the dealer pay for a 2020 Subaru Impreza?
The estimated dealer cost (invoice) is roughly $18,855–$19,675 — its $20,495 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 8/5/2026. Estimates only; your price depends on condition, options, and location.