Negotiating leverage
32
moderate leverage / 100
~48 days of national supply — moderate negotiating leverage.
Ridekick price intelligence
2023 Subaru Impreza Price: Fair Market Value & MSRP
A mileage-adjusted read of comparable active listings—not a quote for a specific VIN, trim, condition, or location.
Fair market price
$20,121
Inside the middle half of current listings.
Price intelligence
A map of today's market
Fair price is in the typical market range
$10,400$28,861
- Typical market range
- $17,313–$22,005
- Ridekick fair price
- $20,121
- Original MSRP range
- $21,095–$27,395
Middle 50% of active listings
Mileage-adjusted estimate
4 sourced trims when new
Buyer context
Market pulse
Signals to help you frame a conversation—not a promise about a particular vehicle or dealer.
National supply
48
days of supply
Balanced market
Supply and demand are roughly balanced for the 2023 Subaru Impreza.
Estimated dealer cost (invoice)
$19,407–$20,251
Estimated dealer invoice — about $21,095 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| Base | $19,171 | $21,095 | $19,407–$20,251 |
| Premium | $19,829 | $23,695 | $21,799–$22,747 |
| Sport | $22,950 | $25,095 | $23,087–$24,091 |
| Limited | $24,668 | $27,395 | $25,203–$26,299 |
Trim comparison
How each trim is priced
Estimated dealer cost Original MSRP Fair price
Trim
$18,513$23,283$28,053
Fair priceBase
$19,171
Base: fair price $19,171, original MSRP $21,095, estimated dealer cost $19,407 to $20,251.
Premium
$19,829
Premium: fair price $19,829, original MSRP $23,695, estimated dealer cost $21,799 to $22,747.
Sport
$22,950
Sport: fair price $22,950, original MSRP $25,095, estimated dealer cost $23,087 to $24,091.
Limited
$24,668
Limited: fair price $24,668, original MSRP $27,395, estimated dealer cost $25,203 to $26,299.
All marks use the same price scale. Dealer cost is an estimate; original MSRP and fair price are shown for context, not as a guarantee of a particular vehicle’s price.
Out-the-door price by state
Out-the-door for a 2023 Subaru Impreza runs about $20,610 in MT to $22,671 in NJ — fair price plus state tax, title, registration, and a typical dealer doc fee.
| State | Sales/use tax | Doc + title + reg | Out-the-door |
|---|---|---|---|
| CA | $1,472 | $110+ | $21,881 |
| TX | $1,269 | $332 | $21,900 |
| FL | $1,218 | $1,074+ | $22,591 |
| NY | $812 | $371 | $21,482 |
| PA | $1,218 | $587 | $22,104 |
| IL | $1,269 | $683 | $22,251 |
| OH | $1,167 | $444 | $21,910 |
| GA | $1,421 | $637 | $22,357 |
| NC | $609 | $793 | $21,701 |
| WA | $1,319 | $215+ | $21,833 |
| OR | $0 | $525 | $20,824 |
Estimates using each state's base tax rate. Local (city/county) taxes can add 1–3% in many areas, dealer doc fees vary, and some states base registration on vehicle value or weight (shown with a "+"). Trade-in tax credits are not included.
Out-the-door price by state: California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, Georgia, North Carolina, Washington, Oregon
Safety & recalls
2 open NHTSA recalls on record for the 2023 Subaru Impreza.
EXTERIOR LIGHTING:BRAKE LIGHTS:SWITCH
Subaru of America, Inc. (Subaru) is recalling certain 2023 Impreza vehicles. The brake light switch may be improperly adjusted and illuminate the brake lights without application of the brake pedal. The vehicle may also allow drivers to start and shift the transmission out of the PARK position without pressing the brake pedal. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard numbers 108, "Lamps, Reflective Devices, and Associated Equipment" and 102, "Trans Shift Lever Seq/Starter Interlock/Trans Braking Effect."
Remedy: Dealers will inspect the gap between the brake light switch and stopper, adjusting the switch as necessary, free of charge. Owner notification letters are expected to be mailed June 23, 2023. Owners may contact Subaru's customer service at 1-844-373-6614. Subaru's number for this recall is WRI-23.
Campaign 23V292000 · 25/04/2023
POWER TRAIN:DRIVELINE:DRIVESHAFT
Subaru of America, Inc. (Subaru) is recalling certain 2023 Outback, Legacy, Ascent, and Impreza vehicles. The center support bolts for the driveshaft may loosen, resulting in the disconnection of the front end of the driveshaft.
Remedy: Dealers will clean the bolt mounting surfaces of the center support brace and install new bolts, free of charge. Owner notification letters were mailed November 20, 2023. Owners may contact Subaru's customer service at 1-844-373-6614. Subaru's number for this recall is WRN-23.
Campaign 23V647000 · 21/09/2023
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Questions buyers ask
What is a fair price for a 2023 Subaru Impreza?
A fair, mileage-adjusted price is about $20,121, within a typical market range of $17,313 to $22,005.
Is the 2023 Subaru Impreza cheaper than MSRP?
Yes — its original MSRP was about $21,095, so a fair used price is roughly $974 below MSRP.
What is the out-the-door price of a 2023 Subaru Impreza?
Out-the-door (price plus state tax, title, registration, and a typical doc fee) runs about $20,610 in MT to $22,671 in NJ, depending on your state. Local taxes can add more.
Is now a good time to buy a 2023 Subaru Impreza?
There are about 48 days of national market supply for the 2023 Subaru Impreza — Supply and demand are roughly balanced for the 2023 Subaru Impreza.
How much can you negotiate on a 2023 Subaru Impreza?
Negotiating leverage rates 32/100 (moderate). ~48 days of national supply — moderate negotiating leverage.
What does the dealer pay for a 2023 Subaru Impreza?
The estimated dealer cost (invoice) is roughly $19,407–$20,251 — its $21,095 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
Keep researching
Know if you’re getting a fair price
Compare the price you’re offered with today’s market data before you buy. Free and on your terms.
Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 9/17/2026. Estimates only; your price depends on condition, options, and location.