Real price data
What should you pay for a 2023 Subaru Impreza?
Original MSRP
$21,095
When new
Fair market price
$21,081
Mileage-adjusted
Below MSRP
$14
A fair used price
Where prices land
25th $19,473 · 75th $22,900 · MSRP $21,095
Spread of current 2023 Subaru Impreza listings · 25th–75th percentile marked.
Negotiating leverage
44
out of 100
moderate leverage
~40 days of national supply — moderate negotiating leverage.
Ridekick's negotiating-leverage score blends national Market Day Supply with how far listings sit above the mileage-adjusted fair price. Higher means more room to negotiate.
Market demand & negotiating leverage
40days of supply
Balanced marketSupply and demand are roughly balanced for the 2023 Subaru Impreza.
National Market Day Supply — how long it would take to sell the current used 2023 Subaru Impreza inventory at the recent sales rate (lower means it sells faster). Source: MarketCheck.
Estimated dealer cost (invoice)
$19,407–$20,251
Estimated dealer invoice — about $21,095 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| Base | $19,762 | $21,095 | $19,407–$20,251 |
| Premium | $21,311 | $23,695 | $21,799–$22,747 |
| Sport | $22,791 | $25,095 | $23,087–$24,091 |
| Limited | $23,560 | $27,395 | $25,203–$26,299 |
- Base
- $19,762
- Premium
- $21,311
- Sport
- $22,791
- Limited
- $23,560
Safety & recalls
2 open NHTSA recalls on record for the 2023 Subaru Impreza.
EXTERIOR LIGHTING:BRAKE LIGHTS:SWITCH
Subaru of America, Inc. (Subaru) is recalling certain 2023 Impreza vehicles. The brake light switch may be improperly adjusted and illuminate the brake lights without application of the brake pedal. The vehicle may also allow drivers to start and shift the transmission out of the PARK position without pressing the brake pedal. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard numbers 108, "Lamps, Reflective Devices, and Associated Equipment" and 102, "Trans Shift Lever Seq/Starter Interlock/Trans Braking Effect."
Remedy: Dealers will inspect the gap between the brake light switch and stopper, adjusting the switch as necessary, free of charge. Owner notification letters are expected to be mailed June 23, 2023. Owners may contact Subaru's customer service at 1-844-373-6614. Subaru's number for this recall is WRI-23.
Campaign 23V292000 · 25/04/2023
POWER TRAIN:DRIVELINE:DRIVESHAFT
Subaru of America, Inc. (Subaru) is recalling certain 2023 Outback, Legacy, Ascent, and Impreza vehicles. The center support bolts for the driveshaft may loosen, resulting in the disconnection of the front end of the driveshaft.
Remedy: Dealers will clean the bolt mounting surfaces of the center support brace and install new bolts, free of charge. Owner notification letters were mailed November 20, 2023. Owners may contact Subaru's customer service at 1-844-373-6614. Subaru's number for this recall is WRN-23.
Campaign 23V647000 · 21/09/2023
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Frequently asked questions
What is a fair price for a 2023 Subaru Impreza?
A fair, mileage-adjusted price is about $21,081, within a typical market range of $19,473 to $22,900.
Is the 2023 Subaru Impreza cheaper than MSRP?
Yes — its original MSRP was about $21,095, so a fair used price is roughly $14 below MSRP.
Is now a good time to buy a 2023 Subaru Impreza?
There are about 40 days of national market supply for the 2023 Subaru Impreza — Supply and demand are roughly balanced for the 2023 Subaru Impreza.
How much can you negotiate on a 2023 Subaru Impreza?
Negotiating leverage rates 44/100 (moderate). ~40 days of national supply — moderate negotiating leverage.
What does the dealer pay for a 2023 Subaru Impreza?
The estimated dealer cost (invoice) is roughly $19,407–$20,251 — its $21,095 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 6/24/2026. Estimates only; your price depends on condition, options, and location.