Real price data
What should you pay for a 2024 Subaru Impreza?
Original MSRP
$22,995
When new
Fair market price
$23,702
Mileage-adjusted
Where prices land
25th $22,012 · 75th $25,486 · MSRP $22,995
Spread of current 2024 Subaru Impreza listings · 25th–75th percentile marked.
Negotiating leverage
77
out of 100
strong leverage
~69 days of national supply — strong leverage to negotiate.
Ridekick's negotiating-leverage score blends national Market Day Supply with how far listings sit above the mileage-adjusted fair price. Higher means more room to negotiate.
Market demand & negotiating leverage
69days of supply
Buyer's marketInventory is moving slowly, so buyers typically have more room to negotiate on a 2024 Subaru Impreza.
National Market Day Supply — how long it would take to sell the current used 2024 Subaru Impreza inventory at the recent sales rate (lower means it sells faster). Source: MarketCheck.
Estimated dealer cost (invoice)
$21,155–$22,075
Estimated dealer invoice — about $22,995 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| Base | $22,609 | $22,995 | $21,155–$22,075 |
| Sport | $24,264 | $24,995 | $22,995–$23,995 |
| RS | $25,948 | $27,885 | $25,654–$26,770 |
- Base
- $22,609
- Sport
- $24,264
- RS
- $25,948
Fuel economy
27
MPG city
34
MPG highway
30
MPG combined
EPA-estimated fuel economy for a representative 2024 Subaru Impreza configuration (Regular).
Safety & recalls
2 open NHTSA recalls on record for the 2024 Subaru Impreza.
ELECTRICAL SYSTEM: INSTRUMENT CLUSTER/PANEL
Subaru of America, Inc. (Subaru) is recalling certain 2024 Crosstrek and Impreza vehicles. Due to insufficient clearance, the instrument panel harness may contact the steering beam bracket, damaging the wire insulation and causing a short circuit.
Remedy: Dealers will inspect the harness and install an additional clamp on the steering beam bracket. If damage is found, dealers will add protective tape or replace the instrument panel harness, as necessary. Repairs will be performed free of charge. Owner notification letters are expected to be mailed October 3, 2023. Owners may contact Subaru customer service at 1-844-373-6614. Subaru's number for this recall is WRL-23.
Campaign 23V551000 · 04/08/2023
POWER TRAIN:DRIVELINE:DRIVESHAFT
Subaru of America, Inc. (Subaru) is recalling certain 2024 Crosstrek, Impreza, 2023-2024 Forester, and 2023 WRX vehicles. The front driveshaft assemblies' outer race may develop cracks and break.
Remedy: Dealers will inspect and replace the left and right front driveshafts as necessary, free of charge. Owner notification letters were mailed January 8, 2024. Owners may contact Subaru's customer service at 1-844-373-6614. Subaru's number for this recall is WRP-23.
Campaign 23V754000 · 09/11/2023
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Frequently asked questions
What is a fair price for a 2024 Subaru Impreza?
A fair, mileage-adjusted price is about $23,702, within a typical market range of $22,012 to $25,486.
Is now a good time to buy a 2024 Subaru Impreza?
There are about 69 days of national market supply for the 2024 Subaru Impreza — Inventory is moving slowly, so buyers typically have more room to negotiate on a 2024 Subaru Impreza.
How much can you negotiate on a 2024 Subaru Impreza?
Negotiating leverage rates 77/100 (strong). ~69 days of national supply — strong leverage to negotiate.
What does the dealer pay for a 2024 Subaru Impreza?
The estimated dealer cost (invoice) is roughly $21,155–$22,075 — its $22,995 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 6/24/2026. Estimates only; your price depends on condition, options, and location.