Negotiating leverage
71
strong leverage / 100
~102 days of national supply and listings typically ~3% above fair price — strong leverage to negotiate.
Ridekick price intelligence
2026 Subaru Impreza Price: Fair Market Value & MSRP
A mileage-adjusted read of comparable active listings—not a quote for a specific VIN, trim, condition, or location.
Fair market price
$28,020
Inside the middle half of current listings.
Price intelligence
A map of today's market
Fair price is in the typical market range
$23,614$32,537
- Typical market range
- $26,911–$29,186
- Ridekick fair price
- $28,020
- Original MSRP range
- $26,595–$29,495
Middle 50% of active listings
Mileage-adjusted estimate
2 sourced trims when new
Buyer context
Market pulse
Signals to help you frame a conversation—not a promise about a particular vehicle or dealer.
National supply
102
days of supply
Buyer's market
Inventory is moving slowly, so buyers typically have more room to negotiate on a 2026 Subaru Impreza.
Manufacturer programs
Factory offers near you
See current cash, financing, and lease programs for a 2026 Subaru Impreza. They can vary by ZIP and are separate from Ridekick's Real Price.
Programs stay separate so you can compare their terms without a misleading combined total.
Estimated dealer cost (invoice)
$24,467–$25,531
Estimated dealer invoice — about $26,595 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| Sport | $27,634 | $26,595 | $24,467–$25,531 |
| RS | $29,110 | $29,495 | $27,135–$28,315 |
Trim comparison
How each trim is priced
Estimated dealer cost Original MSRP Fair price
Trim
$23,967$26,981$29,995
Fair priceSport
$27,634
Sport: fair price $27,634, original MSRP $26,595, estimated dealer cost $24,467 to $25,531.
RS
$29,110
RS: fair price $29,110, original MSRP $29,495, estimated dealer cost $27,135 to $28,315.
Some fair prices are above the original MSRP. MSRP is the original sticker price for the same trim; a current used-market estimate can be higher. This reflects today’s comparable listings—not a dealer quote.
Out-the-door price by state
Out-the-door for a 2026 Subaru Impreza runs about $27,566 in MT to $30,088 in NJ — fair price plus state tax, title, registration, and a typical dealer doc fee.
| State | Sales/use tax | Doc + title + reg | Out-the-door |
|---|---|---|---|
| CA | $1,976 | $110+ | $29,341 |
| TX | $1,703 | $332 | $29,290 |
| FL | $1,635 | $1,074+ | $29,964 |
| NY | $1,090 | $371 | $28,716 |
| PA | $1,635 | $587 | $29,477 |
| IL | $1,703 | $683 | $29,641 |
| OH | $1,567 | $444 | $29,266 |
| GA | $1,908 | $637 | $29,800 |
| NC | $818 | $793 | $28,866 |
| WA | $1,772 | $215+ | $29,242 |
| OR | $0 | $525 | $27,780 |
Estimates using each state's base tax rate. Local (city/county) taxes can add 1–3% in many areas, dealer doc fees vary, and some states base registration on vehicle value or weight (shown with a "+"). Trade-in tax credits are not included.
Out-the-door price by state: California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, Georgia, North Carolina, Washington, Oregon
Fuel economy
27
MPG city
33
MPG highway
29
MPG combined
EPA-estimated fuel economy for a representative 2026 Subaru Impreza configuration (Regular).
What the experts say
8.2/ 10
Based on 2 expert reviews from 2 sources
Based on analysis of 2 professional reviews, the 2026 Subaru Impreza earns an expert score of 82. Reviewers consistently praise its Cheap and cheerful transportation, Practical cabin, Standard all-wheel drive. However, some note concerns about Function-over-form design and No longer offers a manual transmission. This consensus represents the collective professional opinion from leading automotive publications.
Strengths
- Cheap and cheerful transportation
- Practical cabin
- Standard all-wheel drive
- Approachable pricing
- Comfortable ride and poised handling
Watch-outs
- Function-over-form design
- No longer offers a manual transmission
- RS could use more power
- Tires compromise sportiness
- Average fuel economy
What reviewers highlight — aggregated from professional automotive publications.
Questions buyers ask
What is a fair price for a 2026 Subaru Impreza?
A fair, mileage-adjusted price is about $28,020, within a typical market range of $26,911 to $29,186.
What is the out-the-door price of a 2026 Subaru Impreza?
Out-the-door (price plus state tax, title, registration, and a typical doc fee) runs about $27,566 in MT to $30,088 in NJ, depending on your state. Local taxes can add more.
Is now a good time to buy a 2026 Subaru Impreza?
There are about 102 days of national market supply for the 2026 Subaru Impreza — Inventory is moving slowly, so buyers typically have more room to negotiate on a 2026 Subaru Impreza.
How much can you negotiate on a 2026 Subaru Impreza?
Negotiating leverage rates 71/100 (strong). ~102 days of national supply and listings typically ~3% above fair price — strong leverage to negotiate.
What does the dealer pay for a 2026 Subaru Impreza?
The estimated dealer cost (invoice) is roughly $24,467–$25,531 — its $26,595 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
Is the 2026 Subaru Impreza a good car?
Based on analysis of 2 professional reviews, the 2026 Subaru Impreza earns an expert score of 82. Reviewers consistently praise its Cheap and cheerful transportation, Practical cabin, Standard all-wheel drive. However, some note concerns about Function-over-form design and No longer offers a manual
Keep researching
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Compare the price you’re offered with today’s market data before you buy. Free and on your terms.
Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 8/5/2026. Estimates only; your price depends on condition, options, and location.