Real price data
What should you pay for a 2026 Subaru Impreza?
Original MSRP
$26,595
When new
Fair market price
$27,584
Mileage-adjusted
Where prices land
25th $26,349 · 75th $28,991 · MSRP $26,595
Spread of current 2026 Subaru Impreza listings · 25th–75th percentile marked.
Negotiating leverage
100
out of 100
strong leverage
~166 days of national supply — strong leverage to negotiate.
Ridekick's negotiating-leverage score blends national Market Day Supply with how far listings sit above the mileage-adjusted fair price. Higher means more room to negotiate.
Market demand & negotiating leverage
166days of supply
Buyer's marketInventory is moving slowly, so buyers typically have more room to negotiate on a 2026 Subaru Impreza.
National Market Day Supply — how long it would take to sell the current used 2026 Subaru Impreza inventory at the recent sales rate (lower means it sells faster). Source: MarketCheck.
Estimated dealer cost (invoice)
$24,467–$25,531
Estimated dealer invoice — about $26,595 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| Sport | $27,036 | $26,595 | $24,467–$25,531 |
| RS | $29,198 | $29,495 | $27,135–$28,315 |
- Sport
- $27,036
- RS
- $29,198
Out-the-door price by state
Out-the-door for a 2026 Subaru Impreza runs about $27,895 in MT to $30,439 in NJ — fair price plus state tax, title, registration, and a typical dealer doc fee.
| State | Sales/use tax | Doc + title + reg | Out-the-door |
|---|---|---|---|
| CA | $2,000 | $110+ | $29,694 |
| TX | $1,724 | $332 | $29,640 |
| FL | $1,655 | $1,074+ | $30,313 |
| NY | $1,103 | $371 | $29,058 |
| PA | $1,655 | $587 | $29,826 |
| IL | $1,724 | $683 | $29,991 |
| OH | $1,586 | $444 | $29,614 |
| GA | $1,931 | $637 | $30,152 |
| NC | $828 | $793 | $29,205 |
| WA | $1,793 | $215+ | $29,592 |
| OR | $0 | $525 | $28,109 |
Estimates using each state's base tax rate. Local (city/county) taxes can add 1–3% in many areas, dealer doc fees vary, and some states base registration on vehicle value or weight (shown with a "+"). Trade-in tax credits are not included.
Out-the-door price by state: California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, Georgia, North Carolina, Washington, Oregon
Fuel economy
27
MPG city
33
MPG highway
29
MPG combined
EPA-estimated fuel economy for a representative 2026 Subaru Impreza configuration (Regular).
What the experts say
8.2/ 10
Based on 2 expert reviews from 2 sources
Based on analysis of 2 professional reviews, the 2026 Subaru Impreza earns an expert score of 82. Reviewers consistently praise its Cheap and cheerful transportation, Practical cabin, Standard all-wheel drive. However, some note concerns about Function-over-form design and No longer offers a manual transmission. This consensus represents the collective professional opinion from leading automotive publications.
Strengths
- Cheap and cheerful transportation
- Practical cabin
- Standard all-wheel drive
- Approachable pricing
- Comfortable ride and poised handling
Watch-outs
- Function-over-form design
- No longer offers a manual transmission
- RS could use more power
- Tires compromise sportiness
- Average fuel economy
What reviewers highlight — aggregated from professional automotive publications.
Frequently asked questions
What is a fair price for a 2026 Subaru Impreza?
A fair, mileage-adjusted price is about $27,584, within a typical market range of $26,349 to $28,991.
What is the out-the-door price of a 2026 Subaru Impreza?
Out-the-door (price plus state tax, title, registration, and a typical doc fee) runs about $27,895 in MT to $30,439 in NJ, depending on your state. Local taxes can add more.
Is now a good time to buy a 2026 Subaru Impreza?
There are about 166 days of national market supply for the 2026 Subaru Impreza — Inventory is moving slowly, so buyers typically have more room to negotiate on a 2026 Subaru Impreza.
How much can you negotiate on a 2026 Subaru Impreza?
Negotiating leverage rates 100/100 (strong). ~166 days of national supply — strong leverage to negotiate.
What does the dealer pay for a 2026 Subaru Impreza?
The estimated dealer cost (invoice) is roughly $24,467–$25,531 — its $26,595 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
Is the 2026 Subaru Impreza a good car?
Based on analysis of 2 professional reviews, the 2026 Subaru Impreza earns an expert score of 82. Reviewers consistently praise its Cheap and cheerful transportation, Practical cabin, Standard all-wheel drive. However, some note concerns about Function-over-form design and No longer offers a manual
Keep researching
Check your car's real price
See the real, all-in out-the-door price on any car you're considering — in writing, free. You stay in control the whole way.
Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 6/23/2026. Estimates only; your price depends on condition, options, and location.