Where there's room on price
30
/ 100 (moderate)
Approx. 45 days of national supply — moderate negotiating leverage.
Ridekick price report
2023 Toyota 4Runner Price: Typical Asking Price & MSRP
A mileage-adjusted read of comparable active listings—not a quote for a specific VIN, trim, condition, or location.
Typical asking price
$45,151
Inside the middle half of current listings.
Price intelligence
A map of today's market
Typical asking price is in the typical market range
$32,920$56,299
- Typical market range
- $41,950–$47,577
- Typical asking price
- $45,151
- Original MSRP range
- $40,155–$54,620
Middle 50% of active listings
At typical mileage
7 sourced trims when new
Buyer context
Market pulse
What this means for you. It's market data, not a price for a specific car.
National supply
45
days of supply
Balanced market
Supply and demand are roughly balanced for the 2023 Toyota 4Runner.
Estimated dealer cost (invoice)
$39,758–$41,486
Estimated dealer invoice — about $43,215 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Typical asking price by trim
| Trim | Typical asking (at typical mileage) | MSRP | Est. dealer cost |
|---|---|---|---|
| SR5 | $39,140 | $40,155 | $36,943–$38,549 |
| TRD Sport | $39,990 | — | — |
| TRD Off-Road | $41,498 | $44,000 | $40,480–$42,240 |
| SR5 Premium | $42,352 | $43,215 | $39,758–$41,486 |
| Limited | $46,063 | $50,825 | $46,759–$48,792 |
| TRD Off-Road Premium | $47,270 | $46,580 | $42,854–$44,717 |
| 40th-anniversary | — | $47,720 | $43,902–$45,811 |
| TRD Pro | $52,792 | $54,620 | $50,250–$52,435 |
Trim comparison
How each trim is priced
Estimated dealer cost Original MSRP Typical asking price
Trim
$35,529$45,782$56,034
Typical askingSR5
$39,140
SR5: typical asking price $39,140, original MSRP $40,155, estimated dealer cost $36,943 to $38,549.
TRD Sport
$39,990
TRD Sport: typical asking price $39,990, original MSRP not available, estimated dealer cost not available.
TRD Off-Road
$41,498
TRD Off-Road: typical asking price $41,498, original MSRP $44,000, estimated dealer cost $40,480 to $42,240.
SR5 Premium
$42,352
SR5 Premium: typical asking price $42,352, original MSRP $43,215, estimated dealer cost $39,758 to $41,486.
Limited
$46,063
Limited: typical asking price $46,063, original MSRP $50,825, estimated dealer cost $46,759 to $48,792.
TRD Off-Road Premium
$47,270
TRD Off-Road Premium: typical asking price $47,270, original MSRP $46,580, estimated dealer cost $42,854 to $44,717.
40th-anniversary
—
40th-anniversary: typical asking price not available, original MSRP $47,720, estimated dealer cost $43,902 to $45,811.
TRD Pro
$52,792
TRD Pro: typical asking price $52,792, original MSRP $54,620, estimated dealer cost $50,250 to $52,435.
Some typical asking prices are above the original MSRP. MSRP is the original sticker price for the same trim; what used listings ask today can be higher. This reflects today’s comparable listings—not a dealer quote.
Out-the-door price by state
Out-the-door for a 2023 Toyota 4Runner runs about $45,462 in MT to $49,171 in NJ — the typical asking price plus state tax, title, registration, and a typical dealer doc fee.
| State | Sales/use tax | Doc + title + reg | Out-the-door |
|---|---|---|---|
| CA | $3,273 | $110+ | $48,534 |
| TX | $2,822 | $332 | $48,305 |
| FL | $2,709 | $1,074+ | $48,934 |
| NY | $1,806 | $371 | $47,328 |
| PA | $2,709 | $587 | $48,447 |
| IL | $2,822 | $683 | $48,656 |
| OH | $2,596 | $444 | $48,191 |
| GA | $3,161 | $637 | $48,949 |
| NC | $1,355 | $793 | $47,299 |
| WA | $2,935 | $215+ | $48,301 |
| OR | $0 | $525 | $45,676 |
Estimates using each state's base tax rate. Local (city/county) taxes can add 1–3% in many areas, dealer doc fees vary, and some states base registration on vehicle value or weight (shown with a "+"). Trade-in tax credits are not included.
Out-the-door price by state: California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, Georgia, North Carolina, Washington, Oregon
Safety & recalls
1 open NHTSA recall on record for the 2023 Toyota 4Runner.
EQUIPMENT:OTHER:LABELS
Southeast Toyota Distributors, LLC (SET) is recalling certain 2023 Toyota 4Runner vehicles. The load carrying capacity modification label states the incorrect load carrying capacity, which can result in an overloaded vehicle. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 110, "Tire Selection and Rims."
Remedy: Southeast Toyota Distributors, LLC will mail a new modified label, free of charge. Owner notification letters were mailed December 1, 2023. Owners may contact SET's customer service at 1-866-405-4226. SET's number for this recall is SET23A.
Campaign 23V680000 · 12/10/2023
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Questions buyers ask
What is the typical asking price for a 2023 Toyota 4Runner?
Used 2023 Toyota 4Runner listings ask about $45,151 at typical mileage, with most listings between $41,950 and $47,577. That is what sellers are asking, not what buyers pay.
What is the out-the-door price of a 2023 Toyota 4Runner?
Out-the-door (price plus state tax, title, registration, and a typical doc fee) runs about $45,462 in MT to $49,171 in NJ, depending on your state. Local taxes can add more.
Is now a good time to buy a 2023 Toyota 4Runner?
There are about 45 days of national market supply for the 2023 Toyota 4Runner — Supply and demand are roughly balanced for the 2023 Toyota 4Runner.
Is the listed price on a 2023 Toyota 4Runner fair?
Usually, yes. 2023 Toyota 4Runner listings typically ask about $44,631, roughly 1% below the typical asking price at typical mileage, $45,151. Compare any listing against that figure, and get the dealer's out-the-door price in writing, because tax and fees are added on top of the listed price.
What does the dealer pay for a 2023 Toyota 4Runner?
The estimated dealer cost (invoice) is roughly $39,758–$41,486 — its $43,215 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
Keep researching
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 10/27/2026. Estimates only; your price depends on condition, options, and location.