Real price data
What should you pay for a 2024 Toyota 4Runner?
Original MSRP
$40,705
When new
Fair market price
$50,354
Mileage-adjusted
Where prices land
25th $42,252 · 75th $54,348 · MSRP $40,705
Spread of current 2024 Toyota 4Runner listings · 25th–75th percentile marked.
Negotiating leverage
30
out of 100
moderate leverage
~45 days of national supply — moderate negotiating leverage.
Ridekick's negotiating-leverage score blends national Market Day Supply with how far listings sit above the mileage-adjusted fair price. Higher means more room to negotiate.
Market demand & negotiating leverage
45days of supply
Balanced marketSupply and demand are roughly balanced for the 2024 Toyota 4Runner.
National Market Day Supply — how long it would take to sell the current used 2024 Toyota 4Runner inventory at the recent sales rate (lower means it sells faster). Source: MarketCheck.
Estimated dealer cost (invoice)
$37,449–$39,077
Estimated dealer invoice — about $40,705 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| SR5 | $39,942 | $40,705 | $37,449–$39,077 |
| TRD Off-Road | $42,295 | $44,300 | $40,756–$42,528 |
| trd-sport | — | $43,315 | $39,850–$41,582 |
| SR5 Premium | $44,815 | $45,640 | $41,989–$43,814 |
| TRD Off-Road Premium | $48,922 | $46,880 | $43,130–$45,005 |
| Limited | $51,482 | $51,975 | $47,817–$49,896 |
| TRD Pro | $58,857 | $55,170 | $50,756–$52,963 |
- SR5
- $39,942
- TRD Off-Road
- $42,295
- SR5 Premium
- $44,815
- TRD Off-Road Premium
- $48,922
- Limited
- $51,482
- TRD Pro
- $58,857
Out-the-door price by state
Out-the-door for a 2024 Toyota 4Runner runs about $50,665 in MT to $54,718 in NJ — fair price plus state tax, title, registration, and a typical dealer doc fee.
| State | Sales/use tax | Doc + title + reg | Out-the-door |
|---|---|---|---|
| CA | $3,651 | $110+ | $54,115 |
| TX | $3,147 | $332 | $53,833 |
| FL | $3,021 | $1,074+ | $54,449 |
| NY | $2,014 | $371 | $52,739 |
| PA | $3,021 | $587 | $53,962 |
| IL | $3,147 | $683 | $54,184 |
| OH | $2,895 | $444 | $53,693 |
| GA | $3,525 | $637 | $54,516 |
| NC | $1,511 | $793 | $52,658 |
| WA | $3,273 | $215+ | $53,842 |
| OR | $0 | $525 | $50,879 |
Estimates using each state's base tax rate. Local (city/county) taxes can add 1–3% in many areas, dealer doc fees vary, and some states base registration on vehicle value or weight (shown with a "+"). Trade-in tax credits are not included.
Out-the-door price by state: California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, Georgia, North Carolina, Washington, Oregon
Safety & recalls
1 open NHTSA recall on record for the 2024 Toyota 4Runner.
EQUIPMENT:OTHER:LABELS
Gulf States Toyota, Inc. (GST) is recalling certain Toyota 2023 GR Supra, 2024 4 Runner, Corolla, Grand Highlander, Grand Highlander Hybrid, Land Cruiser Hybrid, Tacoma, Tacoma Hybrid, 2023-2024 BZ4X, Corolla Cross Hybrid, GR Corolla, GR86, Highlander, Highlander Hybrid, Prius, Prius Prime, Sequoia Hybrid, Tundra, Tundra Hybrid, Venza Hybrid, 2023-2025 Crown, and 2025 Camry Hybrid vehicles equipped with GST accessories. The load carrying capacity modification label may display inaccurate added weight values. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 110, "Tire Selection and Rims."
Remedy: GST will mail new labels to owners, free of charge. Owner notification letters were mailed September 16, 2024. Owners may contact GST customer service at 1-800-444-1074. GST's number for this recall is 24R2.
Campaign 24V548000 · 23/07/2024
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Frequently asked questions
What is a fair price for a 2024 Toyota 4Runner?
A fair, mileage-adjusted price is about $50,354, within a typical market range of $42,252 to $54,348.
What is the out-the-door price of a 2024 Toyota 4Runner?
Out-the-door (price plus state tax, title, registration, and a typical doc fee) runs about $50,665 in MT to $54,718 in NJ, depending on your state. Local taxes can add more.
Is now a good time to buy a 2024 Toyota 4Runner?
There are about 45 days of national market supply for the 2024 Toyota 4Runner — Supply and demand are roughly balanced for the 2024 Toyota 4Runner.
How much can you negotiate on a 2024 Toyota 4Runner?
Negotiating leverage rates 30/100 (moderate). ~45 days of national supply — moderate negotiating leverage.
What does the dealer pay for a 2024 Toyota 4Runner?
The estimated dealer cost (invoice) is roughly $37,449–$39,077 — its $40,705 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 7/12/2026. Estimates only; your price depends on condition, options, and location.