Negotiating leverage
31
moderate leverage / 100
~47 days of national supply — moderate negotiating leverage.
Ridekick price intelligence
2024 Toyota 4Runner Price: Fair Market Value & MSRP
A mileage-adjusted read of comparable active listings—not a quote for a specific VIN, trim, condition, or location.
Fair market price
$48,987
Inside the middle half of current listings.
Price intelligence
A map of today's market
Fair price is in the typical market range
$32,712$67,999
- Typical market range
- $42,278–$52,777
- Ridekick fair price
- $48,987
- Original MSRP range
- $40,705–$55,170
Middle 50% of active listings
Mileage-adjusted estimate
7 sourced trims when new
Buyer context
Market pulse
Signals to help you frame a conversation—not a promise about a particular vehicle or dealer.
National supply
47
days of supply
Balanced market
Supply and demand are roughly balanced for the 2024 Toyota 4Runner.
Estimated dealer cost (invoice)
$37,449–$39,077
Estimated dealer invoice — about $40,705 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| SR5 | $39,890 | $40,705 | $37,449–$39,077 |
| TRD Off-Road | $40,990 | $44,550 | $40,986–$42,768 |
| trd-sport | — | $43,315 | $39,850–$41,582 |
| SR5 Premium | $44,888 | $45,390 | $41,759–$43,574 |
| TRD Off-Road Premium | $48,776 | $46,880 | $43,130–$45,005 |
| Limited | $51,597 | $51,975 | $47,817–$49,896 |
| TRD Pro | $58,262 | $55,170 | $50,756–$52,963 |
Trim comparison
How each trim is priced
Estimated dealer cost Original MSRP Fair price
Trim
$35,784$47,856$59,927
Fair priceSR5
$39,890
SR5: fair price $39,890, original MSRP $40,705, estimated dealer cost $37,449 to $39,077.
TRD Off-Road
$40,990
TRD Off-Road: fair price $40,990, original MSRP $44,550, estimated dealer cost $40,986 to $42,768.
trd-sport
—
trd-sport: fair price not available, original MSRP $43,315, estimated dealer cost $39,850 to $41,582.
SR5 Premium
$44,888
SR5 Premium: fair price $44,888, original MSRP $45,390, estimated dealer cost $41,759 to $43,574.
TRD Off-Road Premium
$48,776
TRD Off-Road Premium: fair price $48,776, original MSRP $46,880, estimated dealer cost $43,130 to $45,005.
Limited
$51,597
Limited: fair price $51,597, original MSRP $51,975, estimated dealer cost $47,817 to $49,896.
TRD Pro
$58,262
TRD Pro: fair price $58,262, original MSRP $55,170, estimated dealer cost $50,756 to $52,963.
Some fair prices are above the original MSRP. MSRP is the original sticker price for the same trim; a current used-market estimate can be higher. This reflects today’s comparable listings—not a dealer quote.
Out-the-door price by state
Out-the-door for a 2024 Toyota 4Runner runs about $50,665 in MT to $54,718 in NJ — fair price plus state tax, title, registration, and a typical dealer doc fee.
| State | Sales/use tax | Doc + title + reg | Out-the-door |
|---|---|---|---|
| CA | $3,651 | $110+ | $54,115 |
| TX | $3,147 | $332 | $53,833 |
| FL | $3,021 | $1,074+ | $54,449 |
| NY | $2,014 | $371 | $52,739 |
| PA | $3,021 | $587 | $53,962 |
| IL | $3,147 | $683 | $54,184 |
| OH | $2,895 | $444 | $53,693 |
| GA | $3,525 | $637 | $54,516 |
| NC | $1,511 | $793 | $52,658 |
| WA | $3,273 | $215+ | $53,842 |
| OR | $0 | $525 | $50,879 |
Estimates using each state's base tax rate. Local (city/county) taxes can add 1–3% in many areas, dealer doc fees vary, and some states base registration on vehicle value or weight (shown with a "+"). Trade-in tax credits are not included.
Out-the-door price by state: California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, Georgia, North Carolina, Washington, Oregon
Safety & recalls
1 open NHTSA recall on record for the 2024 Toyota 4Runner.
EQUIPMENT:OTHER:LABELS
Gulf States Toyota, Inc. (GST) is recalling certain Toyota 2023 GR Supra, 2024 4 Runner, Corolla, Grand Highlander, Grand Highlander Hybrid, Land Cruiser Hybrid, Tacoma, Tacoma Hybrid, 2023-2024 BZ4X, Corolla Cross Hybrid, GR Corolla, GR86, Highlander, Highlander Hybrid, Prius, Prius Prime, Sequoia Hybrid, Tundra, Tundra Hybrid, Venza Hybrid, 2023-2025 Crown, and 2025 Camry Hybrid vehicles equipped with GST accessories. The load carrying capacity modification label may display inaccurate added weight values. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 110, "Tire Selection and Rims."
Remedy: GST will mail new labels to owners, free of charge. Owner notification letters were mailed September 16, 2024. Owners may contact GST customer service at 1-800-444-1074. GST's number for this recall is 24R2.
Campaign 24V548000 · 23/07/2024
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Questions buyers ask
What is a fair price for a 2024 Toyota 4Runner?
A fair, mileage-adjusted price is about $48,987, within a typical market range of $42,278 to $52,777.
What is the out-the-door price of a 2024 Toyota 4Runner?
Out-the-door (price plus state tax, title, registration, and a typical doc fee) runs about $50,665 in MT to $54,718 in NJ, depending on your state. Local taxes can add more.
Is now a good time to buy a 2024 Toyota 4Runner?
There are about 47 days of national market supply for the 2024 Toyota 4Runner — Supply and demand are roughly balanced for the 2024 Toyota 4Runner.
How much can you negotiate on a 2024 Toyota 4Runner?
Negotiating leverage rates 31/100 (moderate). ~47 days of national supply — moderate negotiating leverage.
What does the dealer pay for a 2024 Toyota 4Runner?
The estimated dealer cost (invoice) is roughly $37,449–$39,077 — its $40,705 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
Keep researching
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 8/2/2026. Estimates only; your price depends on condition, options, and location.