Negotiating leverage
26
weak leverage / 100
~39 days of national supply — limited negotiating leverage.
Ridekick price intelligence
2016 Toyota Prius Price: Fair Market Value & MSRP
A mileage-adjusted read of comparable active listings—not a quote for a specific VIN, trim, condition, or location.
Fair market price
$14,817
Inside the middle half of current listings.
Price intelligence
A map of today's market
Fair price is in the typical market range
$6,995$25,160
- Typical market range
- $12,995–$18,095
- Ridekick fair price
- $14,817
- Original MSRP range
- $24,200–$30,000
Middle 50% of active listings
Mileage-adjusted estimate
6 sourced trims when new
Buyer context
Market pulse
Signals to help you frame a conversation—not a promise about a particular vehicle or dealer.
National supply
39
days of supply
Balanced market
Supply and demand are roughly balanced for the 2016 Toyota Prius.
Estimated dealer cost (invoice)
$22,264–$23,232
Estimated dealer invoice — about $24,200 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| Two | $14,379 | $24,200 | $22,264–$23,232 |
| Four | $14,586 | $28,650 | $26,358–$27,504 |
| Three | $14,960 | $26,250 | $24,150–$25,200 |
| Two Eco | $14,966 | $24,700 | $22,724–$23,712 |
| Four Touring | $15,098 | $30,000 | $27,600–$28,800 |
| three-touring | — | $28,100 | $25,852–$26,976 |
Trim comparison
How each trim is priced
Estimated dealer cost Original MSRP Fair price
Trim
$13,129$22,190$31,250
Fair priceTwo
$14,379
Two: fair price $14,379, original MSRP $24,200, estimated dealer cost $22,264 to $23,232.
Four
$14,586
Four: fair price $14,586, original MSRP $28,650, estimated dealer cost $26,358 to $27,504.
Three
$14,960
Three: fair price $14,960, original MSRP $26,250, estimated dealer cost $24,150 to $25,200.
Two Eco
$14,966
Two Eco: fair price $14,966, original MSRP $24,700, estimated dealer cost $22,724 to $23,712.
Four Touring
$15,098
Four Touring: fair price $15,098, original MSRP $30,000, estimated dealer cost $27,600 to $28,800.
three-touring
—
three-touring: fair price not available, original MSRP $28,100, estimated dealer cost $25,852 to $26,976.
All marks use the same price scale. Dealer cost is an estimate; original MSRP and fair price are shown for context, not as a guarantee of a particular vehicle’s price.
Out-the-door price by state
Out-the-door for a 2016 Toyota Prius runs about $15,128 in MT to $16,825 in NJ — fair price plus state tax, title, registration, and a typical dealer doc fee.
| State | Sales/use tax | Doc + title + reg | Out-the-door |
|---|---|---|---|
| CA | $1,074 | $110+ | $16,001 |
| TX | $926 | $332 | $16,075 |
| FL | $889 | $1,074+ | $16,780 |
| NY | $593 | $371 | $15,781 |
| PA | $889 | $587 | $16,293 |
| IL | $926 | $683 | $16,426 |
| OH | $852 | $444 | $16,113 |
| GA | $1,037 | $637 | $16,491 |
| NC | $445 | $793 | $16,055 |
| WA | $963 | $215+ | $15,995 |
| OR | $0 | $525 | $15,342 |
Estimates using each state's base tax rate. Local (city/county) taxes can add 1–3% in many areas, dealer doc fees vary, and some states base registration on vehicle value or weight (shown with a "+"). Trade-in tax credits are not included.
Out-the-door price by state: California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, Georgia, North Carolina, Washington, Oregon
Fuel economy
54
MPG city
50
MPG highway
52
MPG combined
EPA-estimated fuel economy for a representative 2016 Toyota Prius configuration (Regular).
Safety & recalls
5 open NHTSA recalls on record for the 2016 Toyota Prius.
HYBRID PROPULSION SYSTEM: INVERTER
Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2016 Prius vehicles. A capacitor within the hybrid system may not have been properly bolted to the inverter housing.
Remedy: Toyota will notify owners, and dealers will replace the inverter, free of charge. The recall is expected to begin by early December 2017. Owners may contact Toyota customer service at 1-800-331-4331. Toyota's number for this recall is H0U.
Campaign 17V658000 · 18/10/2017
ELECTRICAL SYSTEM:WIRING
Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2016-2018 Toyota Prius vehicles. A portion of the engine wire harness connected to the hybrid Power Control Unit (PCU), could contact the cover at this connection and wear, causing an electrical short circuit.
Remedy: Toyota will notify owners, and dealers will inspect the engine wire harness assembly and replace it if damage is found. A protective sleeve or protective tape will be included to prevent any future damage. These repairs will be performed free of charge. The recall began October 30, 2018. Owners may contact Toyota customer service at 1-888-270-9371. Toyota's number for this recall is J0T.
Campaign 18V579000 · 05/09/2018
AIR BAGS:FRONTAL:PASSENGER SIDE:INFLATOR MODULE
Toyota Motor Engineering and Manufacturing (Toyota) is recalling certain model year 2016 Toyota Prius vehicles manufactured November 30, 2015, to June 14, 2016. An air bag inflator manufacturing error may result in the inadvertent partial inflation of the front passenger air bag.
Remedy: Toyota will notify owners, and dealers will replace the front passenger air bag assembly, free of charge. The recall began November 10, 2016. Owners may contact Toyota customer service at 1-800-331-4331. Toyota's number for this recall is G0W.
Campaign 16V672000 · 16/09/2016
AIR BAGS:SIDE/WINDOW
Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2016 Toyota Prius and Lexus RX 350, RX 350 F Sport, RX 450h F Sport and RX 450h vehicles and 2015-2016 Lexus NX 200T, NX Turbo and NX 300h vehicles. The air bag pressure sensors and/or the acceleration sensors may fail causing the side/curtain shield air bags and/or the front air bags to not deploy in the event of a crash.
Remedy: Toyota will notify owners, and dealers will replace the sensors as necessary based on their serial numbers, free of charge. The recall is expected to begin March 12, 2018. Owners may contact Toyota customer service at 1-800-331-4331. Toyota's numbers for this recall are JLA, J0F.
Campaign 18V085000 · 31/01/2018
PARKING BRAKE
Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain model year 2016-2017 Prius vehicles manufactured August 6, 2015, to October 3, 2016. The affected vehicles are equipped with a foot-operated parking brake system that has a parking brake cable that may disengage.
Remedy: Toyota will notify owners, and dealers will install a clip at the parking brake cable end to prevent the cable from disengaging, free of charge. The recall began November 10, 2016. Owners may contact Toyota customer service at 1-888-270-9371. Toyota's number for this recall is G01.
Campaign 16V741000 · 14/10/2016
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Questions buyers ask
What is a fair price for a 2016 Toyota Prius?
A fair, mileage-adjusted price is about $14,817, within a typical market range of $12,995 to $18,095.
Is the 2016 Toyota Prius cheaper than MSRP?
Yes — its original MSRP was about $24,200, so a fair used price is roughly $9,383 below MSRP.
What is the out-the-door price of a 2016 Toyota Prius?
Out-the-door (price plus state tax, title, registration, and a typical doc fee) runs about $15,128 in MT to $16,825 in NJ, depending on your state. Local taxes can add more.
Is now a good time to buy a 2016 Toyota Prius?
There are about 39 days of national market supply for the 2016 Toyota Prius — Supply and demand are roughly balanced for the 2016 Toyota Prius.
How much can you negotiate on a 2016 Toyota Prius?
Negotiating leverage rates 26/100 (weak). ~39 days of national supply — limited negotiating leverage.
What does the dealer pay for a 2016 Toyota Prius?
The estimated dealer cost (invoice) is roughly $22,264–$23,232 — its $24,200 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 9/18/2026. Estimates only; your price depends on condition, options, and location.