Negotiating leverage
48
moderate leverage / 100
~40 days of national supply and listings typically ~6% above fair price — moderate negotiating leverage.
Ridekick price intelligence
2019 Toyota Prius Price: Fair Market Value & MSRP
A mileage-adjusted read of comparable active listings—not a quote for a specific VIN, trim, condition, or location.
Fair market price
$19,308
Inside the middle half of current listings.
Price intelligence
A map of today's market
Fair price is in the typical market range
$9,700$29,899
- Typical market range
- $17,278–$22,497
- Ridekick fair price
- $19,308
- Original MSRP range
- $23,770–$32,200
Middle 50% of active listings
Mileage-adjusted estimate
4 sourced trims when new
Buyer context
Market pulse
Signals to help you frame a conversation—not a promise about a particular vehicle or dealer.
National supply
40
days of supply
Balanced market
Supply and demand are roughly balanced for the 2019 Toyota Prius.
Estimated dealer cost (invoice)
$21,868–$22,819
Estimated dealer invoice — about $23,770 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| L Eco | $18,152 | $23,770 | $21,868–$22,819 |
| LE | $18,654 | $24,980 | $22,982–$23,981 |
| Limited | $19,938 | $32,200 | $29,624–$30,912 |
| XLE | $20,056 | $28,820 | $26,514–$27,667 |
Trim comparison
How each trim is priced
Estimated dealer cost Original MSRP Fair price
Trim
$17,028$25,176$33,324
Fair priceL Eco
$18,152
L Eco: fair price $18,152, original MSRP $23,770, estimated dealer cost $21,868 to $22,819.
LE
$18,654
LE: fair price $18,654, original MSRP $24,980, estimated dealer cost $22,982 to $23,981.
Limited
$19,938
Limited: fair price $19,938, original MSRP $32,200, estimated dealer cost $29,624 to $30,912.
XLE
$20,056
XLE: fair price $20,056, original MSRP $28,820, estimated dealer cost $26,514 to $27,667.
All marks use the same price scale. Dealer cost is an estimate; original MSRP and fair price are shown for context, not as a guarantee of a particular vehicle’s price.
Out-the-door price by state
Out-the-door for a 2019 Toyota Prius runs about $19,619 in MT to $21,614 in NJ — fair price plus state tax, title, registration, and a typical dealer doc fee.
| State | Sales/use tax | Doc + title + reg | Out-the-door |
|---|---|---|---|
| CA | $1,400 | $110+ | $20,818 |
| TX | $1,207 | $332 | $20,847 |
| FL | $1,158 | $1,074+ | $21,540 |
| NY | $772 | $371 | $20,451 |
| PA | $1,158 | $587 | $21,053 |
| IL | $1,207 | $683 | $21,198 |
| OH | $1,110 | $444 | $20,862 |
| GA | $1,352 | $637 | $21,297 |
| NC | $579 | $793 | $20,680 |
| WA | $1,255 | $215+ | $20,778 |
| OR | $0 | $525 | $19,833 |
Estimates using each state's base tax rate. Local (city/county) taxes can add 1–3% in many areas, dealer doc fees vary, and some states base registration on vehicle value or weight (shown with a "+"). Trade-in tax credits are not included.
Out-the-door price by state: California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, Georgia, North Carolina, Washington, Oregon
Fuel economy
54
MPG city
50
MPG highway
52
MPG combined
EPA-estimated fuel economy for a representative 2019 Toyota Prius configuration (Regular).
Safety & recalls
3 open NHTSA recalls on record for the 2019 Toyota Prius.
ELECTRICAL SYSTEM: INSTRUMENT CLUSTER/PANEL
Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2019 Prius vehicles. An electrical short circuit in the combination meter could occur, causing the speedometer, the odometer, and the fuel gauge to go blank. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard (FMVSS) number 101, "Controls and Displays."
Remedy: Toyota will notify owners, and dealers will inspect the flash memory chip (ROM) production date, and if necessary, replace it along with the combination meter circuit board, free of charge. The recall began February 7, 2020. Owners may contact Toyota customer service at 1-888-270-9371. Toyota's numbers for this recall are 19TA21 and 19TB21.
Campaign 19V876000 · 11/12/2019
ELECTRONIC STABILITY CONTROL (ESC)
Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2019 Lexus LS500, LC500, ES300h, UX250h, LS500h, Toyota Prius, RAV4 HV, 2019-2020 Toyota Prius Prime, and 2020 Corolla HV vehicles. The brake booster pump may fail causing a deactivation of the Vehicle Stability Control system and a loss of braking assist. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard (FMVSS) number 126, "Electronic Stability Control Systems."
Remedy: Toyota will notify owners, and dealers will inspect and, if necessary, replace the brake booster pump, free of charge. The recall began September 20, 2019. Toyota owners may contact Toyota customer service at 1-888-270-9371 and Lexus owners may contact Lexus customer service at 1-800-255-3987. Toyota's numbers for this recall are K1L/K0L. Lexus' numbers for this recall are K2F/KLF.
Campaign 19V544000 · 24/07/2019
EQUIPMENT:OTHER:LABELS
Gulf States Toyota (GST) is recalling certain 2019 C-HR, 4Runner, Avalon, Avalon Hybrid, Camry, Camry Hybrid, Highlander, Land Cruiser, Prius, RAV4, Sequoia, Tacoma, Sienna, Tundra and Yaris vehicles. The text on the load capacity label may become illegible. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard (FMVSS) number 110, "Tire Selection and Rims."
Remedy: GST will notify owners, and dealers will provide corrected load carrying capacity modification labels, free of charge. The recall began May 24, 2019. Owners may contact GST customer service at 1-800-444-1074. GST's number for this recall is 19R1.
Campaign 19V244000 · 27/03/2019
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Questions buyers ask
What is a fair price for a 2019 Toyota Prius?
A fair, mileage-adjusted price is about $19,308, within a typical market range of $17,278 to $22,497.
Is the 2019 Toyota Prius cheaper than MSRP?
Yes — its original MSRP was about $23,770, so a fair used price is roughly $4,462 below MSRP.
What is the out-the-door price of a 2019 Toyota Prius?
Out-the-door (price plus state tax, title, registration, and a typical doc fee) runs about $19,619 in MT to $21,614 in NJ, depending on your state. Local taxes can add more.
Is now a good time to buy a 2019 Toyota Prius?
There are about 40 days of national market supply for the 2019 Toyota Prius — Supply and demand are roughly balanced for the 2019 Toyota Prius.
How much can you negotiate on a 2019 Toyota Prius?
Negotiating leverage rates 48/100 (moderate). ~40 days of national supply and listings typically ~6% above fair price — moderate negotiating leverage.
What does the dealer pay for a 2019 Toyota Prius?
The estimated dealer cost (invoice) is roughly $21,868–$22,819 — its $23,770 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 8/5/2026. Estimates only; your price depends on condition, options, and location.