Ridekick price report

2019 Toyota Prius Price: Typical Asking Price & MSRP

A mileage-adjusted read of comparable active listings—not a quote for a specific VIN, trim, condition, or location.

Typical asking price

$19,598

Inside the middle half of current listings.

Price intelligence

A map of today's market

Typical asking price is in the typical market range

$11,338$29,998
Typical market range
$18,000–$22,998

Middle 50% of active listings

Typical asking price
$19,598

At typical mileage

Original MSRP range
$23,770–$32,200

4 sourced trims when new

Buyer context

Market pulse

What this means for you. It's market data, not a price for a specific car.

Where there's room on price

42

/ 100 (moderate)

Approx. 42 days of national supply and the median listing asks approx. 4% above the typical asking price at typical mileage — moderate negotiating leverage.

National supply

42

days of supply

Balanced market

Supply and demand are roughly balanced for the 2019 Toyota Prius.

Estimated dealer cost (invoice)

$21,868–$22,819

Estimated dealer invoice — about $23,770 MSRP minus a typical 4–8% manufacturer margin.

An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.

Typical asking price by trim

TrimTypical asking (at typical mileage)MSRPEst. dealer cost
L Eco$17,480$23,770$21,868–$22,819
LE$19,189$26,380$24,270–$25,325
XLE$20,512$27,820$25,594–$26,707
Limited$20,711$32,200$29,624–$30,912

Trim comparison

How each trim is priced

Estimated dealer cost Original MSRP Typical asking price
Trim
$16,302$24,840$33,378
Typical asking

L Eco

$17,480

L Eco: typical asking price $17,480, original MSRP $23,770, estimated dealer cost $21,868 to $22,819.

LE

$19,189

LE: typical asking price $19,189, original MSRP $26,380, estimated dealer cost $24,270 to $25,325.

XLE

$20,512

XLE: typical asking price $20,512, original MSRP $27,820, estimated dealer cost $25,594 to $26,707.

Limited

$20,711

Limited: typical asking price $20,711, original MSRP $32,200, estimated dealer cost $29,624 to $30,912.

All marks use the same price scale. Dealer cost is an estimate; original MSRP and typical asking price are shown for context, not as a guarantee of a particular vehicle’s price.

Out-the-door price by state

Out-the-door for a 2019 Toyota Prius runs about $19,909 in MT to $21,923 in NJ — the typical asking price plus state tax, title, registration, and a typical dealer doc fee.

StateSales/use taxDoc + title + regOut-the-door
CA$1,421$110+$21,129
TX$1,225$332$21,155
FL$1,176$1,074+$21,848
NY$784$371$20,753
PA$1,176$587$21,361
IL$1,225$683$21,506
OH$1,127$444$21,169
GA$1,372$637$21,607
NC$588$793$20,979
WA$1,274$215+$21,087
OR$0$525$20,123

Estimates using each state's base tax rate. Local (city/county) taxes can add 1–3% in many areas, dealer doc fees vary, and some states base registration on vehicle value or weight (shown with a "+"). Trade-in tax credits are not included.

Out-the-door price by state: California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, Georgia, North Carolina, Washington, Oregon

Fuel economy

54

MPG city

50

MPG highway

52

MPG combined

EPA-estimated fuel economy for a representative 2019 Toyota Prius configuration (Regular).

Safety & recalls

3 open NHTSA recalls on record for the 2019 Toyota Prius.

ELECTRICAL SYSTEM: INSTRUMENT CLUSTER/PANEL

Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2019 Prius vehicles. An electrical short circuit in the combination meter could occur, causing the speedometer, the odometer, and the fuel gauge to go blank. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard (FMVSS) number 101, "Controls and Displays."

Remedy: Toyota will notify owners, and dealers will inspect the flash memory chip (ROM) production date, and if necessary, replace it along with the combination meter circuit board, free of charge. The recall began February 7, 2020. Owners may contact Toyota customer service at 1-888-270-9371. Toyota's numbers for this recall are 19TA21 and 19TB21.

Campaign 19V876000 · 11/12/2019

ELECTRONIC STABILITY CONTROL (ESC)

Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2019 Lexus LS500, LC500, ES300h, UX250h, LS500h, Toyota Prius, RAV4 HV, 2019-2020 Toyota Prius Prime, and 2020 Corolla HV vehicles. The brake booster pump may fail causing a deactivation of the Vehicle Stability Control system and a loss of braking assist. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard (FMVSS) number 126, "Electronic Stability Control Systems."

Remedy: Toyota will notify owners, and dealers will inspect and, if necessary, replace the brake booster pump, free of charge. The recall began September 20, 2019. Toyota owners may contact Toyota customer service at 1-888-270-9371 and Lexus owners may contact Lexus customer service at 1-800-255-3987. Toyota's numbers for this recall are K1L/K0L. Lexus' numbers for this recall are K2F/KLF.

Campaign 19V544000 · 24/07/2019

EQUIPMENT:OTHER:LABELS

Gulf States Toyota (GST) is recalling certain 2019 C-HR, 4Runner, Avalon, Avalon Hybrid, Camry, Camry Hybrid, Highlander, Land Cruiser, Prius, RAV4, Sequoia, Tacoma, Sienna, Tundra and Yaris vehicles. The text on the load capacity label may become illegible. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard (FMVSS) number 110, "Tire Selection and Rims."

Remedy: GST will notify owners, and dealers will provide corrected load carrying capacity modification labels, free of charge. The recall began May 24, 2019. Owners may contact GST customer service at 1-800-444-1074. GST's number for this recall is 19R1.

Campaign 19V244000 · 27/03/2019

Source: NHTSA. Contact your dealer to schedule a free recall repair.

Questions buyers ask

What is the typical asking price for a 2019 Toyota Prius?

Used 2019 Toyota Prius listings ask about $19,598 at typical mileage, with most listings between $18,000 and $22,998. That is what sellers are asking, not what buyers pay.

Is the 2019 Toyota Prius cheaper than MSRP?

Yes — its original MSRP was about $23,770, so the typical asking price for a used one is roughly $4,172 below MSRP.

What is the out-the-door price of a 2019 Toyota Prius?

Out-the-door (price plus state tax, title, registration, and a typical doc fee) runs about $19,909 in MT to $21,923 in NJ, depending on your state. Local taxes can add more.

Is now a good time to buy a 2019 Toyota Prius?

There are about 42 days of national market supply for the 2019 Toyota Prius — Supply and demand are roughly balanced for the 2019 Toyota Prius.

Is the listed price on a 2019 Toyota Prius fair?

Not always. 2019 Toyota Prius listings typically ask about $20,421, roughly 4% above the typical asking price at typical mileage, $19,598. Compare any listing against that figure, and get the dealer's out-the-door price in writing, because tax and fees are added on top of the listed price.

What does the dealer pay for a 2019 Toyota Prius?

The estimated dealer cost (invoice) is roughly $21,868–$22,819 — its $23,770 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.

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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 10/29/2026. Estimates only; your price depends on condition, options, and location.