Where there's room on price
43
/ 100 (moderate)
Approx. 57 days of national supply and the median listing asks approx. 1% above the typical asking price at typical mileage — moderate negotiating leverage.
Ridekick price report
2023 Toyota Prius Price: Typical Asking Price & MSRP
A mileage-adjusted read of comparable active listings—not a quote for a specific VIN, trim, condition, or location.
Typical asking price
$28,274
Inside the middle half of current listings.
Price intelligence
A map of today's market
Typical asking price is in the typical market range
$18,999$34,995
- Typical market range
- $25,520–$30,476
- Typical asking price
- $28,274
- Original MSRP range
- $27,450–$35,865
Middle 50% of active listings
At typical mileage
3 sourced trims when new
Buyer context
Market pulse
What this means for you. It's market data, not a price for a specific car.
National supply
57
days of supply
Balanced market
Supply and demand are roughly balanced for the 2023 Toyota Prius.
Estimated dealer cost (invoice)
$25,254–$26,352
Estimated dealer invoice — about $27,450 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Typical asking price by trim
| Trim | Typical asking (at typical mileage) | MSRP | Est. dealer cost |
|---|---|---|---|
| LE | $25,637 | $27,450 | $25,254–$26,352 |
| XLE | $28,953 | $30,895 | $28,423–$29,659 |
| Limited | $30,828 | $35,865 | $32,996–$34,430 |
Trim comparison
How each trim is priced
Estimated dealer cost Original MSRP Typical asking price
Trim
$24,405$30,560$36,714
Typical askingLE
$25,637
LE: typical asking price $25,637, original MSRP $27,450, estimated dealer cost $25,254 to $26,352.
XLE
$28,953
XLE: typical asking price $28,953, original MSRP $30,895, estimated dealer cost $28,423 to $29,659.
Limited
$30,828
Limited: typical asking price $30,828, original MSRP $35,865, estimated dealer cost $32,996 to $34,430.
All marks use the same price scale. Dealer cost is an estimate; original MSRP and typical asking price are shown for context, not as a guarantee of a particular vehicle’s price.
Out-the-door price by state
Out-the-door for a 2023 Toyota Prius runs about $28,585 in MT to $31,175 in NJ — the typical asking price plus state tax, title, registration, and a typical dealer doc fee.
| State | Sales/use tax | Doc + title + reg | Out-the-door |
|---|---|---|---|
| CA | $2,050 | $110+ | $30,434 |
| TX | $1,767 | $332 | $30,373 |
| FL | $1,696 | $1,074+ | $31,044 |
| NY | $1,131 | $371 | $29,776 |
| PA | $1,696 | $587 | $30,557 |
| IL | $1,767 | $683 | $30,724 |
| OH | $1,626 | $444 | $30,344 |
| GA | $1,979 | $637 | $30,890 |
| NC | $848 | $793 | $29,915 |
| WA | $1,838 | $215+ | $30,327 |
| OR | $0 | $525 | $28,799 |
Estimates using each state's base tax rate. Local (city/county) taxes can add 1–3% in many areas, dealer doc fees vary, and some states base registration on vehicle value or weight (shown with a "+"). Trade-in tax credits are not included.
Out-the-door price by state: California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, Georgia, North Carolina, Washington, Oregon
Fuel economy
57
MPG city
56
MPG highway
57
MPG combined
EPA-estimated fuel economy for a representative 2023 Toyota Prius configuration (Regular).
Safety & recalls
4 open NHTSA recalls on record for the 2023 Toyota Prius.
ELECTRICAL SYSTEM:WIRING:SWITCHES/KNOBS/BUTTONS
Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2023-2024 Prius and Prius Prime vehicles. Water may enter the rear door switch and cause a short circuit, allowing an unlocked rear door to open unexpectedly.
Remedy: Dealers will replace both right and left rear door opener switches, free of charge. Owner letters were mailed August 9, 2024. Owners may contact Toyota customer service at 1-800-331-4331. Toyota's numbers for this recall are 24TB06 and 24TA06.
Campaign 24V274000 · 17/04/2024
EQUIPMENT:OTHER:LABELS
Gulf States Toyota, Inc. (GST) is recalling certain Toyota 2023 GR Supra, 2024 4 Runner, Corolla, Grand Highlander, Grand Highlander Hybrid, Land Cruiser Hybrid, Tacoma, Tacoma Hybrid, 2023-2024 BZ4X, Corolla Cross Hybrid, GR Corolla, GR86, Highlander, Highlander Hybrid, Prius, Prius Prime, Sequoia Hybrid, Tundra, Tundra Hybrid, Venza Hybrid, 2023-2025 Crown, and 2025 Camry Hybrid vehicles equipped with GST accessories. The load carrying capacity modification label may display inaccurate added weight values. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 110, "Tire Selection and Rims."
Remedy: GST will mail new labels to owners, free of charge. Owner notification letters were mailed September 16, 2024. Owners may contact GST customer service at 1-800-444-1074. GST's number for this recall is 24R2.
Campaign 24V548000 · 23/07/2024
BACK OVER PREVENTION:DISPLAY FUNCTION
Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2022-2026 Toyota, Lexus, and Subaru Solterra vehicles equipped with a Panoramic View Monitor (PVM) system. Please see the recall report for a complete list of models. A software error may cause the rearview camera to freeze or display a blank screen when the vehicle is in reverse. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard (FMVSS) number 111, "Rear Visibility."
Remedy: Dealers will update the parking assist software, free of charge. Owner letters were mailed January 2, 2026. Owners may contact Toyota's customer service at 1-800-331-4331. Toyota's numbers for this recall are 25TB13 and 25LB06. Subaru's number for this recall is WRE25.
Campaign 25V744000 · 30/10/2025
ELECTRICAL SYSTEM:WIRING:SWITCHES/KNOBS/BUTTONS
Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2023-2024 Prius Prime, 2023-2026 Prius, and 2025-2026 Prius Plug-in Hybrid vehicles. Water may enter the rear door switch and cause a short circuit, allowing an unlocked rear door to open unexpectedly.
Remedy: Dealers will modify the rear door switch circuits, free of charge. Owner letters were mailed July 13, 2026. Owners may contact Toyota's customer service at 1-800-331-4331. Toyota's numbers for this recall are 26TB03 and 26TA03. This recall expands and replaces NHTSA recall number 24V274. Vehicles repaired under the previous recall will need to have the new remedy performed.
Campaign 26V049000 · 28/01/2026
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Questions buyers ask
What is the typical asking price for a 2023 Toyota Prius?
Used 2023 Toyota Prius listings ask about $28,274 at typical mileage, with most listings between $25,520 and $30,476. That is what sellers are asking, not what buyers pay.
What is the out-the-door price of a 2023 Toyota Prius?
Out-the-door (price plus state tax, title, registration, and a typical doc fee) runs about $28,585 in MT to $31,175 in NJ, depending on your state. Local taxes can add more.
Is now a good time to buy a 2023 Toyota Prius?
There are about 57 days of national market supply for the 2023 Toyota Prius — Supply and demand are roughly balanced for the 2023 Toyota Prius.
Is the listed price on a 2023 Toyota Prius fair?
Not always. 2023 Toyota Prius listings typically ask about $28,686, roughly 1% above the typical asking price at typical mileage, $28,274. Compare any listing against that figure, and get the dealer's out-the-door price in writing, because tax and fees are added on top of the listed price.
What does the dealer pay for a 2023 Toyota Prius?
The estimated dealer cost (invoice) is roughly $25,254–$26,352 — its $27,450 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 11/1/2026. Estimates only; your price depends on condition, options, and location.