Negotiating leverage
29
weak leverage / 100
~43 days of national supply — limited negotiating leverage.
Ridekick price intelligence
2019 Toyota RAV4 Price: Fair Market Value & MSRP
A mileage-adjusted read of comparable active listings—not a quote for a specific VIN, trim, condition, or location.
Fair market price
$23,416
Inside the middle half of current listings.
Price intelligence
A map of today's market
Fair price is in the typical market range
$14,677$32,970
- Typical market range
- $21,006–$25,955
- Ridekick fair price
- $23,416
- Original MSRP range
- $25,650–$33,850
Middle 50% of active listings
Mileage-adjusted estimate
6 sourced trims when new
Buyer context
Market pulse
Signals to help you frame a conversation—not a promise about a particular vehicle or dealer.
National supply
43
days of supply
Balanced market
Supply and demand are roughly balanced for the 2019 Toyota RAV4.
Estimated dealer cost (invoice)
$23,598–$24,624
Estimated dealer invoice — about $25,650 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| LE | $21,009 | $25,650 | $23,598–$24,624 |
| XLE | $22,613 | $28,850 | $26,542–$27,696 |
| XLE Premium | $24,934 | $29,650 | $27,278–$28,464 |
| Adventure | $25,328 | $33,050 | $30,406–$31,728 |
| Limited | $25,879 | $33,650 | $30,958–$32,304 |
| XSE | $27,295 | $33,850 | $31,142–$32,496 |
Trim comparison
How each trim is priced
Estimated dealer cost Original MSRP Fair price
Trim
$19,982$27,430$34,877
Fair priceLE
$21,009
LE: fair price $21,009, original MSRP $25,650, estimated dealer cost $23,598 to $24,624.
XLE
$22,613
XLE: fair price $22,613, original MSRP $28,850, estimated dealer cost $26,542 to $27,696.
XLE Premium
$24,934
XLE Premium: fair price $24,934, original MSRP $29,650, estimated dealer cost $27,278 to $28,464.
Adventure
$25,328
Adventure: fair price $25,328, original MSRP $33,050, estimated dealer cost $30,406 to $31,728.
Limited
$25,879
Limited: fair price $25,879, original MSRP $33,650, estimated dealer cost $30,958 to $32,304.
XSE
$27,295
XSE: fair price $27,295, original MSRP $33,850, estimated dealer cost $31,142 to $32,496.
All marks use the same price scale. Dealer cost is an estimate; original MSRP and fair price are shown for context, not as a guarantee of a particular vehicle’s price.
Out-the-door price by state
Out-the-door for a 2019 Toyota RAV4 runs about $24,268 in MT to $26,571 in NJ — fair price plus state tax, title, registration, and a typical dealer doc fee.
| State | Sales/use tax | Doc + title + reg | Out-the-door |
|---|---|---|---|
| CA | $1,737 | $110+ | $25,804 |
| TX | $1,497 | $332 | $25,786 |
| FL | $1,437 | $1,074+ | $26,468 |
| NY | $958 | $371 | $25,286 |
| PA | $1,437 | $587 | $25,981 |
| IL | $1,497 | $683 | $26,137 |
| OH | $1,378 | $444 | $25,779 |
| GA | $1,677 | $637 | $26,271 |
| NC | $719 | $793 | $25,469 |
| WA | $1,557 | $215+ | $25,729 |
| OR | $0 | $525 | $24,482 |
Estimates using each state's base tax rate. Local (city/county) taxes can add 1–3% in many areas, dealer doc fees vary, and some states base registration on vehicle value or weight (shown with a "+"). Trade-in tax credits are not included.
Out-the-door price by state: California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, Georgia, North Carolina, Washington, Oregon
Fuel economy
26
MPG city
35
MPG highway
30
MPG combined
EPA-estimated fuel economy for a representative 2019 Toyota RAV4 configuration (Regular).
Safety & recalls
7 open NHTSA recalls on record for the 2019 Toyota RAV4.
FUEL SYSTEM, GASOLINE:DELIVERY:FUEL PUMP
Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2018-2019 4Runner, 2019-2020 Avalon, 2019 Corolla Hatchback, 2017-2019 Highlander, 2018-2020 Camry, 2020 Corolla, 2018-2019 Land Cruiser, 2017-2020 Tacoma, 2019-2020 RAV4, 2019-2020 Sequoia, 2017-2020 Sienna, 2019-2020 Tundra, 2018-2020 Lexus ES350, 2017 Lexus GS200t, 2017-2019 Lexus GS350, 2019 Lexus GS300, 2018-2020 Lexus LC500h, 2019-2020 Lexus LS500, 2018-2019 Lexus GX460, 2017 Lexus IS200t, 2019 Lexus IS300, 2019 Lexus IS350, 2018-2020 Lexus LC500, 2018 Lexus LS500, 2019 Lexus LS500h, 2018-2019 Lexus LX570, 2017 Lexus RC200t, 2019 Lexus RC300, RC350, 2017 and 2019-2020 Lexus RX350, 2018-2020 RX350L, 2019 Lexus UX200, 2018-2019 Lexus NX300 vehicles. The low-pressure fuel pump inside the fuel tank may fail.
Remedy: Toyota will notify owners, and dealers will replace the fuel pump assembly with an improved one, free of charge. Owners of specific models were notified that remedy parts were available starting January 21, 2021. Owners of other models will be notified as remedy parts become available. Remedy parts should be available for all affected vehicles by late March 2021. Owners may contact Toyota customer service at 1-888-270-9371 or Lexus customer service at 1-800-255-3987. Note: This recall is an expansion of recall 20V-012. Toyota's number for this recall is 20TA02. Lexus' number for this recall is 20LA01.
Campaign 20V682000 · 04/11/2020
ENGINE AND ENGINE COOLING
Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2020 Toyota Avalon Hybrid, Camry, Camry Hybrid and Lexus ES300h and 2019-2020 RAV4 and RAV4 Hybrid vehicles equipped with 2.5L 4-Cylinder engines. Porosity in the engine castings may result in cracks than can allow coolant to leak internally and/or externally.
Remedy: Toyota will notify owners, and dealers will inspect and replace the engine including the engine block, as necessary, free of charge. The recall began April 3, 2020. Owners may contact Toyota customer service at 1-888-270-9371 or Lexus at 1-800-255-3987. Toyota's number for this recall is 20TA04. Lexus' number for this recall is 20LA02.
Campaign 20V064000 · 06/02/2020
STEERING:ELECTRIC POWER ASSIST SYSTEM
Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2019-2020 RAV4 and 2020 RAV4 Hybrid vehicles equipped with electric power steering (EPS). Water may enter through the steering gear box cover and cause a loss of electric power steering assist.
Remedy: Toyota will notify owners, and dealers will replace the power steering gear box, free of charge. The recall began August 17, 2020. Owners may contact Toyota customer service at 1-888-270-9371. Toyota's number for this recall is 20TB11 / 20TA11.
Campaign 20V373000 · 24/06/2020
SUSPENSION:FRONT:CONTROL ARM:LOWER ARM
Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2019-2020 RAV4 and RAV4 Hybrid vehicles. The front lower suspension arms may have cracks, which may result in the suspension arm separating from the front wheel assembly.
Remedy: Toyota will notify owners, and dealers will replace both front lower suspension arms, free of charge. This recall began August 10, 2020. Owners may contact Toyota customer service at 1-888-270-9371. Toyota's interim numbers for this recall are 20TB08 / 20TA08.
Campaign 20V286000 · 20/05/2020
EQUIPMENT:OTHER:LABELS
Southeast Toyota Distributors, LLC (SET) is recalling certain 2017-2019 Toyota Camry, Corolla, Rav4, Sienna, and Yaris iA vehicles equipped with factory-installed floor mats. The load carrying capacity modification label may be incorrect. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard (FMVSS) number 110, "Tire Selection and Rims."
Remedy: SET will notify owners and provide a corrected label for placement over the inaccurate label, free of charge. The recall began August 23, 2019. Owners may contact Toyota customer service at 1-888-270-9371. SET's number for this recall is SET19A.
Campaign 19V503000 · 28/06/2019
BACK OVER PREVENTION: SENSING SYSTEM: CAMERA
Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2019 RAV4 and RAV4 Hybrid vehicles. Due to a damaged electrical connector, the back-up camera may not activate when the vehicle is in reverse. As such, these vehicles fail to comply to Federal Motor Safety Standard (FMVSS) number 111, "Rearview Mirrors."
Remedy: Toyota will notify owners, and dealers will inspect the back-up camera system and replace the audio display unit, if necessary, free of charge. The recall began September 27, 2019. Owners may contact Toyota customer service at 1-888-270-9371. Toyota's number for this recall is K0N.
Campaign 19V576000 · 06/08/2019
EQUIPMENT:OTHER:LABELS
Gulf States Toyota (GST) is recalling certain 2019 C-HR, 4Runner, Avalon, Avalon Hybrid, Camry, Camry Hybrid, Highlander, Land Cruiser, Prius, RAV4, Sequoia, Tacoma, Sienna, Tundra and Yaris vehicles. The text on the load capacity label may become illegible. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard (FMVSS) number 110, "Tire Selection and Rims."
Remedy: GST will notify owners, and dealers will provide corrected load carrying capacity modification labels, free of charge. The recall began May 24, 2019. Owners may contact GST customer service at 1-800-444-1074. GST's number for this recall is 19R1.
Campaign 19V244000 · 27/03/2019
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Questions buyers ask
What is a fair price for a 2019 Toyota RAV4?
A fair, mileage-adjusted price is about $23,416, within a typical market range of $21,006 to $25,955.
Is the 2019 Toyota RAV4 cheaper than MSRP?
Yes — its original MSRP was about $25,650, so a fair used price is roughly $2,234 below MSRP.
What is the out-the-door price of a 2019 Toyota RAV4?
Out-the-door (price plus state tax, title, registration, and a typical doc fee) runs about $24,268 in MT to $26,571 in NJ, depending on your state. Local taxes can add more.
Is now a good time to buy a 2019 Toyota RAV4?
There are about 43 days of national market supply for the 2019 Toyota RAV4 — Supply and demand are roughly balanced for the 2019 Toyota RAV4.
How much can you negotiate on a 2019 Toyota RAV4?
Negotiating leverage rates 29/100 (weak). ~43 days of national supply — limited negotiating leverage.
What does the dealer pay for a 2019 Toyota RAV4?
The estimated dealer cost (invoice) is roughly $23,598–$24,624 — its $25,650 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 8/1/2026. Estimates only; your price depends on condition, options, and location.